We spoke to Des Cahill about his biggest challenges at Oracle so far, his predictions for the martech space in 2020, and how brands can improve their ...
View articleThese new standards, signed by companies including Oracle, Pandora, and LiveRamp, aim to set “minimum disclosure and transparency standards for any co...
View articleThree of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...
View articleTop email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting. ...
View articleRoundup of top news in martech from the week of April 16-23, 2019. Read More...
View articleIBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...
View articleRoundup of top news in martech from the week of Feb 25–Mar 4, 2019. Read More...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
View articleThe difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music....
View articleAmerican Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleThrough a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...
View articleHere are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient inte...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleA review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing custom...
View articleSales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Read More...
View articleIf marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...
View articleAfter surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed...
View articleA new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscap...
View articleAfter analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Read More...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleBy acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Read ...
View articleThe SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...
View articleThe partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal me...
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