Aug 4, 2014 - After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Comments
Jun 30, 2014 - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should develop multi-channel strategies instead. Comments
Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments
Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments
Jun 2, 2014 - The partnership features an integration that will be beneficial for end users and is clearly a win for Salesforce, but experts wonder what the deal means for Microsoft’s future. Comments
May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments
May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments
May 2, 2014 - After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014