Mar 7, 2014 - Oscar Mayer says it has developed a device that will emit the smell of bacon when plugged into an iPhone and it has launched a website with a slew of bacon-themed content to encourage consumers to apply for a chance to get their hands on it. Comments
Jan 28, 2014 - The Twitter campaign capitalizes upon the popularity of Wienermobiles, as well as Super Bowl advertising, and is meant to drum up intrigue among consumers excited about big game ads, without actually advertising in the Super Bowl. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
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