paid media

hub-and-spoke-model

Use the Hub-and-Spoke Model to Reduce Content Risk

Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

Rethinking Social Media Success

rethinking-social-media-success Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments

Paid Media Strategy Review Tips

seo-checklist Dec 24, 2014 - These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Comments

How (and Whether) to Respond to an RFP

agency-innovation Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

Is Facebook a Waste of Money for Marketers?

facebook-like-button-light-blue Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms. Comments

How to Drive Conversions and Traffic on Twitter? Website Cards

twitter-logo Nov 19, 2014 - SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. Comments

Is Ello a No-No for Brands?

ello-logo Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

Where Is Content Marketing Going in 2015?

2015-firework Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

Facebook Puts Ban on "Like-Gating"

facebook-dislike2 Nov 5, 2014 - With brands no longer able to instruct users to like pages as a way to unlock content or enter contests, industry experts say they will have to engage consumers in more authentic ways. Comments

Top 5 Social Marketing Trends for Brands to Watch in 2015

Social media Oct 31, 2014 - As we near the end of 2014, here's a look at what social media marketing trends brands need to be on the lookout for in the coming year. Comments

The Future of Social Media: Paid vs. Organic

paid-vs-organic Oct 27, 2014 - The future of social media is in paid content, which requires a different strategy than organic. How can you prepare? Comments

The Rise of the Paid Social Network Business Model

hands-catching-money Oct 22, 2014 - There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Comments

5 Ways to Improve Social Commerce

improve-social-commerce Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

We’re Thinking Too Big

Big Data concept - mobile flying down a data tunnel Oct 9, 2014 - Marketers need to think small, meaning they should think about when, where, and how their audience uses their mobile devices and what value they can give them in each moment. Comments

How to Plan a Social Media Strategy in 12 Steps

social-media-strategy Oct 7, 2014 - It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy. Comments

Content and Analytics: A Strategic Combination

advanced-analytics Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments

What Makes B2B Event Marketing Work?

avcjaus Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Facebook Asks for User Feedback On Ads

facebook-brand Sep 11, 2014 - Facebook will now ask users why they hid ads in an effort to deliver advertisements that are both relative to the user and appropriate for the platform. Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

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