paid media

samsonite-apac-japan-500

Samsonite Turns to Paid Social for APAC Design Competition

May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

Facebook's News Feed Changes Could Hurt Brands

facebookvspinterest Apr 22, 2015 - Traffic referrals could decrease as the platform plans more News Feed changes. Comments

VIDEO: Taking a JSwipe at Millennials in a Social World

david-yarus-jswipe Apr 10, 2015 - "Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Comments

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Convergence analytics Apr 6, 2015 - A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Comments

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

timgoudie-interivew-czlny Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages paid social to drive awareness and engagement. Comments

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

coca-cola-coke-soda Mar 31, 2015 - In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences. Comments

Quick Guide to Picking Up Facebook PPC

facebook-like-button-light-blue Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

Talking Big Data With The Weather Company's Jeremy Hlavacek

weather-data Mar 10, 2015 - In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big data plays in the brand's marketing strategy. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

matt-van-dalsem-blackrock Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing truly is, how to spend ad dollars wisely, and more. Comments

5 Reasons Why No One Likes You Anymore…on Facebook

facebook-thumbs-down Mar 6, 2015 - The rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Comments

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2, 2015 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform. Comments

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments

Twitter Wins Advertisers But Fails to Draw Users

twitter-logo Feb 9, 2015 - Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an audience. Comments

Twitter Syndicates Promoted Tweets for Broader Reach

Twitter Money Feb 3, 2015 - Promoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their applications. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

Rethinking Social Media Success

rethinking-social-media-success Jan 7, 2015 - As we head into the new year, we as marketers need to rethink the role that social media can and should play in our work. Comments

Paid Media Strategy Review Tips

seo-checklist Dec 24, 2014 - These tips can help you review and ready your paid media strategy for the new year. Are you prepared? Comments

How (and Whether) to Respond to an RFP

agency-innovation Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

The Difference Between Like and Love

subscriber-love-shutterstock-57283450 Dec 3, 2014 - While "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addresses. Comments

Is Facebook a Waste of Money for Marketers?

facebook-like-button-light-blue Nov 26, 2014 - There has been lots of noise lately surrounding the effectiveness of marketing on social channels. But don't be fooled - your brand does indeed need to maintain a presence on social platforms. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...