paid search

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Targeted International Content Marketing Key to Reaching Local Audiences

Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Best Practices for Bidding on Competitor Terms in PPC

competitiveadvantage Oct 27, 2014 - For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Comments

What Do the Changes to Baidu Paid Search Mean for Marketers?

baidu-logo Oct 23, 2014 - China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Comments

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo Oct 23, 2014 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. Comments

5 PPC Feature Releases in AdWords and Bing Ads to Watch Now

magnifying glass Oct 22, 2014 - There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of. Comments

Bing Ads Improves Speed, Bidding, and Targeting

Bing Ads Oct 21, 2014 - A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platform. Comments

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

ses-denver-2014 Oct 17, 2014 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand. Comments

To Affinity and Beyond

googleadwords Oct 17, 2014 - The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this tool? Comments

Mobile, the Ultimate Shopping Assistant, Says Google

fathers-day-mobile-shopping Oct 13, 2014 - The holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Comments

3 PPC Fails That Can Hurt Your Brand

ppc-icon Sep 29, 2014 - While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC. Comments

Search Is No Longer a Destination - It’s an Activity

search-look-binoculars Sep 29, 2014 - As search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. How can marketers take advantage of this? Comments

Marketing Trends to Watch and Apply to PPC

PPC Sep 25, 2014 - If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors. Comments

Google Authorship: Another Chapter Closes

Google Logo Sep 24, 2014 - Now that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. Comments

Words That Work for the Holiday Travel Season

Travel Sep 18, 2014 - Here are some ad copy tips that will help drive searchers to click this winter holiday season. Comments

Develop Content Around Intent

choices4 Sep 16, 2014 - As marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant content, and greater customer loyalty. Comments

Maximizing SEO Results for Hotel Marketing

hotels-near-me Sep 7, 2014 - Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing. Comments

Sculpting PPC Success

scultping-ppc Sep 5, 2014 - Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that won't help you achieve your conversion goals until you are left with a strategy that works. Comments

Callouts for AdWords Offer More Space for Advertisers

google-paid-search Sep 4, 2014 - The new feature gives marketers more space to promote their products and separate themselves from competitors. Comments

Is the New Amazon Ad Platform the Next "Google Killer"?

No Google Aug 29, 2014 - Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers? Comments

Mozilla Introduces Sponsored Tiles on Firefox Nightly

Mozilla Firefox web browser logo Aug 28, 2014 - As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Comments

10 Tips for Winning With Bing Product Ads

Bing Ads Aug 21, 2014 - The Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimization, and a look at what's coming. Comments

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