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Facebook Defends Decline of Organic Reach in Favor of Quality Content

Jun 10, 2014 - "Pay more to reach more" seems to be the new name of the game. No matter whether brands use organic reach or paid reach, they need to create sharable and engaging content. Comments

Google Shopping Replaces Old-School PLA Management

Google Shopping Campaigns Jun 6, 2014 - Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Comments

What’s the Incremental Value of Paid Search?

search-marketing-1 Jun 5, 2014 - It's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick changes, incredibly rich data) also make it one of the easiest channels to quantify. Comments

5 Summer Time-Savers for Managing PPC

time-saver Jun 4, 2014 - There are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Comments

Father’s Day, Steakhouses, and Getting Your Timing Right

timing-is-everything May 29, 2014 - When is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Comments

Booking.com, TripAdvisor, Priceline.com Dominate Paid Search in Travel

Travel May 28, 2014 - AdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Comments

Estimating the Importance of Google's Conversion Estimator

conversion-funnel-strategies May 23, 2014 - Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen marketing environment. Comments

Content Promotion: PPC or Link Building?

content-promotion-bullhorn May 16, 2014 - There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Comments

Can You Hit Google’s Knuckleball?

google-knuckleball May 16, 2014 - While Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Comments

Agencies Need to Liberate Search From Its "Tactical" Silo

search-marketing-1 May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments

Eye-Tracking Heat Map Study for Mobile Search

all-seing-eye May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

5 Signs You Should Give Up on PPC Search

PPC Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere. Comments

Using the U.S. Census Data to Power Your Social PPC Efforts

us-census Apr 19, 2014 - Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of your immediate area. Comments

Canada: A Vast, Unspoiled E-Commerce Frontier?

canadian-flag-1 Apr 18, 2014 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Comments

Display Ad Revenue Modest in Yahoo Q1 2014 Earnings

Yahoo Apr 16, 2014 - Search revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Comments

Bumbled PPC News, Conspiracy Theories, and the Future of PPC

pay-per-click Apr 14, 2014 - Although the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes are coming to the pay-per-click marketing world. Comments

A Tale of Two Cookies

cookies-web Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments

4 Paid Search Spring Cleaning Tips

cleaning-products-cut Apr 10, 2014 - Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes. Comments

How the Top 5 Brands Are Using Paid Search Ads

ppc Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

paid-media Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments

#CZLNY: Facebook Still Place to Be for Digital Marketing, Say Paid Search Experts

facebookvspinterest Apr 3, 2014 - The Facebook "Like" may no longer guarantee reach, but two search experts at ClickZ Live New York say that the platform still provides the best bang for the buck in digital marketing - if companies play by the new rules. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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