Why Quality Content Can Help Top Rankings
Search

Why Quality Content Can Help Top Rankings

9y Mike O'Brien

Why Quality Content Can Help Top Rankings

Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, ...

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Content Marketing for China's Social Commerce World
Asia

Content Marketing for China's Social Commerce World

9y Gordon Choi

Content Marketing for China's Social Commerce Worl...

In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...

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How Customers Perceive Your Social Media Challenges
Social

How Customers Perceive Your Social Media Challenges

9y Angie Pascale

How Customers Perceive Your Social Media Challenge...

These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...

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Google Local Pack Is 233 Percent More Important
Local

Google Local Pack Is 233 Percent More Important

9y Gregg Stewart

Google Local Pack Is 233 Percent More Important

Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...

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Your Email Marketing May Impact Your Rankings
Email

Your Email Marketing May Impact Your Rankings

9y Dave Davies

Your Email Marketing May Impact Your Rankings

Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...

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Are You Optimistic About SEO?
Search

Are You Optimistic About SEO?

9y Bryan Eisenberg

Are You Optimistic About SEO?

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...

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4 Red Flags When Hearing a PPC Agency Pitch
Paid Search

4 Red Flags When Hearing a PPC Agency Pitch

9y Michelle Morgan

4 Red Flags When Hearing a PPC Agency Pitch

Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise re...

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The New Media Meritocracy
Paid Search

The New Media Meritocracy

9y Kevin Lee

The New Media Meritocracy

Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...

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Fifty Shades of Grey Hat: The SEO Experts Weigh In
Paid Search

Fifty Shades of Grey Hat: The SEO Experts Weigh In

9y Kevin Lee

Fifty Shades of Grey Hat: The SEO Experts Weigh In

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...

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How to Identify Click Fraud and Minimize Wasting Your Ad Budget
Paid Search

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

9y Tim Nichols

How to Identify Click Fraud and Minimize Wasting Y...

While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...

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Which Placements Should I Exclude on the Google Display Network?
Search

Which Placements Should I Exclude on the Google Display Network?

9y Michelle Morgan

Which Placements Should I Exclude on the Google Di...

The display network can be inconsistent - so when deciding which sites you shouldn't serve, it's important to focus on performance, brand match, and t...

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Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Paid Search

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

9y Lisa Raehsler

Competitive Insights Tools for Paid Search in AdWo...

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...

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SEO and Strategy Tips for Success with Augmented Reality
Marketing

SEO and Strategy Tips for Success with Augmented Reality

9y Dave Lloyd

SEO and Strategy Tips for Success with Augmented R...

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...

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Data Keeps YP Relevant in the Digital World
Data insights

Data Keeps YP Relevant in the Digital World

9y Mike O'Brien

Data Keeps YP Relevant in the Digital World

While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...

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5 PPC Tips from ClickZ Live Toronto
Conference Coverage

5 PPC Tips from ClickZ Live Toronto

9y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Unlock More Volume with Broad Match
Paid Search

Unlock More Volume with Broad Match

9y Jon Mette

Unlock More Volume with Broad Match

A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...

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What Social Search and New Domain Extensions Could Mean for Start-Ups
Paid Search

What Social Search and New Domain Extensions Could Mean for Start-Ups

9y Jennifer Wolfe

What Social Search and New Domain Extensions Could...

Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...

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Your Terrible Website is Ruining Your PPC Performance
Paid Search

Your Terrible Website is Ruining Your PPC Performance

9y Michelle Morgan

Your Terrible Website is Ruining Your PPC Performa...

Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...

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Google to Add Buy Buttons in Sponsored Mobile Search Results
Paid Search

Google to Add Buy Buttons in Sponsored Mobile Search Results

9y Yuyu Chen

Google to Add Buy Buttons in Sponsored Mobile Sear...

Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...

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IAB: Mobile Ad Revenues Soared 76% in 2014
Ad Industry Metrics

IAB: Mobile Ad Revenues Soared 76% in 2014

9y Melanie White

IAB: Mobile Ad Revenues Soared 76% in 2014

The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Read More...

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5 Web Analytics Metrics to Pump Up PPC
Paid Search

5 Web Analytics Metrics to Pump Up PPC

9y Lisa Raehsler

5 Web Analytics Metrics to Pump Up PPC

These five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

9y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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The Mother of All Holidays: Strategies for Mother's Day Search Ad Success
Paid Search

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

9y Lars Hirsch

The Mother of All Holidays: Strategies for Mother'...

As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...

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Quick Guide to Picking Up Facebook PPC
Paid Search

Quick Guide to Picking Up Facebook PPC

9y Elizabeth Marsten

Quick Guide to Picking Up Facebook PPC

These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...

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Bing Ads to Combine All Device Targeting on March 23: Are You Ready?
Paid Search

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

9y Lisa Raehsler

Bing Ads to Combine All Device Targeting on March ...

The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...

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Facebook Lets Marketers See What Users Talk About With Topic Data
Data insights

Facebook Lets Marketers See What Users Talk About With Topic Data

9y Mike O'Brien

Facebook Lets Marketers See What Users Talk About ...

In collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...

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Is There Still a Place for Content Marketers on Google+?
Social

Is There Still a Place for Content Marketers on Google+?

9y Emily Alford

Is There Still a Place for Content Marketers on Go...

As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked soc...

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