A volatile world creates a consumer that switches more. Therefore, brands that focus on being clear, consistent and conscious will innovate more effec...
View articleEffective social media measurement involves identifying key metrics relevant to the organization's objectives. Read More...
View articleIf you’re running your own events, there are several ways that you can learn from the best conferences, exhibitions, and private meetings. A look at h...
View articleDigital ad spend in the US reached $28.4 billion in Q1 of 2019, up from $23.9 billion in Q1 of last year. Retail accounts for nearly 22% of that spend...
View articleFive ideas for how to streamline your search, social, and ecommerce strategies -- each of which is inextricably linked in the purchase process. Read M...
View articleAn estimated 94% of US young adults aged 18-24 use Snapchat, and 92% of US teens aged 12-17 are also Snapchat users. Here's a complete guide to Snapch...
View articleIt’s easy to say at this time of the year that we need to review and update our digital marketing strategies. It’s harder than we think though to get ...
View articleMany marketers have built social media audiences so wide they're losing sight of who they were originally trying to reach. Here are 4 ways to keep you...
View articleConsumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...
View articleFacebook's ad business could be expanding to Groups, a popular feature that "allow[s] people to come together around a common cause, issue or activity...
View articleDespite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mentio...
View articleSocial media introduced a brand new world of advertising to brands and many have benefitted from this affordable and highly targeted solution. Faceboo...
View articleFacebook advertising is becoming very useful, especially when you explore its potential and all its targeting options. Greg Gifford, Director of Searc...
View articleI’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail ...
View articleAdvertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...
View articleTwitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...
View articleIn August ClickZ Live celebrates its 18th annual event in San Francisco with a fantastic line-up of the world’s top speakers and a selection of brand ...
View articlePinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform. Read M...
View articleThis week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleFacebook may be the king of social platforms, but for Gardener's Supply Company, it's all about Pinterest, which brings the company far more traffic a...
View articleWill Instagram’s new algorithm mean the death of organic reach for your brand? Not necessarily. Here’s how you use the update to your advantage. Read ...
View articleOriginally launched for agencies, Twitter's Flight School opened up to all marketers last month. Here's ClickZ's take after attending the course. Read...
View articleThis post was previously published on Search Engine Watch, but we thought the ClickZ audience would appreciate it… Reporting live from Connect, ...
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