Marketing News & Expert Advice
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Pepsi
IWNY: Creative Alive and Kicking in Era of Native Ads
May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments
Federated Media Blends Ads Into Content With Suite
Aug 10, 2012 -
Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content.
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Pepsi Builds Music Series Around Twitter Data
May 30, 2012 -
Beverages company to mine tweets to put on concerts.
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Pepsi Max's Video With NBA Star Quickly Explodes
May 23, 2012 -
YouTube effort garners over 3 million views since the weekend.
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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
May 15, 2012 -
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
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Pepsi Mimics Web Celebs and Average Joes in Videos
Apr 4, 2012 -
Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube.
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Igniting Movements Around a Social Heartbeat
Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments
SXSW 2012 Gallery
Mar 9, 2012 -
Celebrating innovation and creativity with an interactive phone booth, mock robot, and more.
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VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Mar 8, 2012 -
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
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Facebook Ads Still Pushing Super Bowl Spots
Feb 7, 2012 -
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
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Nokia, Pepsi, and Coach Go Social for Chinese New Year
Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments
Video Killed the Pre-Roll Star
May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
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Sharethrough Introduces Mobile Native Ad Platform
May 7, 2013 -
The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on.
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Pepsi Next Launches Wheel of Levy to Seduce America
Apr 26, 2013 -
The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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Cap'n Crunch Teases Late-Night Online Talk Show
Apr 24, 2013 -
Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on...
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Lay's Seeks Fan Votes for Fan Flavors
Feb 13, 2013 -
In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor.
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7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show
Jan 4, 2013 -
Pepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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