Pepsi

Social media

When Content Meets Social - Aligning the Content Message to the Social Medium

Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

yo Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

Pepsi's Mobile Strategy: It's the Content, Stupid

imag0714 May 20, 2014 - Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consumer engagement. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

"Real Time" Kills Exclusive Deals

exclusive-shutterstock-171923567 Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity may in fact be one of those things that we give up when we embrace the unexpected nature of the... Comments

Pepsi Max Brings Unbelievable Videos and a Bus Shelter to UK Consumers

pepsi-max-unbelievable Mar 4, 2014 - The brand’s "Unbelievable" campaign in the U.K. includes Vine billboards and an augmented reality bus shelter, as well as a YouTube channel with new weekly content, including one video with 6.1 million views. Comments

What Does Programmatic Mean?

digital-advertising Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. Comments

British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall

pepsichina Jan 30, 2014 - British Airways, Pepsi, and Singaporean brand New Moon use WeChat and TMall to celebrate Chinese New Year. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Pepsi Next is on the Clock of Lists at BuzzFeed

buzzfeed-listiclock Aug 16, 2013 - As the world turns and time fades away, Pepsi Next would like you to enjoy a running series of sponsored posts on BuzzFeed's ListiClock. Comments

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

youtube2 Jun 22, 2013 - YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C." Comments

IWNY: Creative Alive and Kicking in Era of Native Ads

internetweek May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments

Video Killed the Pre-Roll Star

online-video May 14, 2013 - Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through. Comments

Sharethrough Introduces Mobile Native Ad Platform

sharethrough May 7, 2013 - The company says that its new Sharethrough Mobile platform allows brands to promote sponsored content within the stream of a publisher's mobile site, automatically giving the ads the look and feel of each site they appear on. Comments

Pepsi Next Launches Wheel of Levy to Seduce America

wheel-of-levy Apr 26, 2013 - The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Comments

3 Online Video Trends

somersby-cider Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments

Cap'n Crunch Teases Late-Night Online Talk Show

capn-crunch Apr 24, 2013 - Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk show in what is undoubtedly a first for a breakfast food. The first episode will air on YouTube on... Comments

Case Study: Pepsi China Leverages Web Video for CNY Campaign

pepsichinafeatured Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments

Lay's Seeks Fan Votes for Fan Flavors

lays-do-us-a-flavor Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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