Beverage Brands Illustrate Importance of Online Content for Offline Products

Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds. Comments

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

social-media-and-video Aug 6, 2015 - Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining the concept of TV. Comments

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

brad-jakeman-headshot-small Aug 5, 2015 - Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Pepsi creates a consistent brand voice across different markets. Comments

And the Winner of Social Media Is... Victoria's Secret [Study]

Social Media Sharing Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

World Emoji Day Illustrates Global Impact

tear-off-calendar Jul 17, 2015 - While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

pepsibottles Jun 25, 2015 - During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaigns that can't be ignored. Comments

Tostitos Gives Free Dip to Everyone Named Chip

tostitos-logo Mar 23, 2015 - With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Comments

Revamped Pepsi Challenge Aims to Attract Millennials

shutterstock-186918995 Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand trying to do too much at once? Comments

Mountain Dew Illustrates the Virtual Reality Trend

mountain-dew Mar 6, 2015 - As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are working it into their marketing strategies. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and Comments

Taco Bell's New App Lets You Order From Your Phone

taco-bell-store Oct 29, 2014 - To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked out its social media accounts. Comments

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

Pepsi's CMO Talks Mobile

shutterstock-186918995 Oct 8, 2014 - Frank Cooper discusses Pepsi's mobile growth and engagement, some of his favorite mobile campaigns, and why he and Snapchat are kindred spirits. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

yo Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

Pepsi's Mobile Strategy: It's the Content, Stupid

imag0714 May 20, 2014 - Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consumer engagement. Comments

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

pepsi-football Apr 21, 2014 - Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows viewers to click through for additional content, experts say it may have missed some engagement opportunities... Comments

"Real Time" Kills Exclusive Deals

exclusive-shutterstock-171923567 Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity may in fact be one of those things that we give up when we embrace the unexpected nature of the... Comments

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