The rise of Spotify as an advertising channel

Emerging Technology The rise of Spotify as an advertising channel

5y Tereza Litsa

The rise of Spotify as an advertising channel

Spotify brand marketing is turning into a successful strategy for many marketers. Examples of Pepsi and Unilever, and tips for using Spotify for adver...

View article
Super Bowl Sunday and SEO: The importance of search during the Big Game

Search Marketing Super Bowl Sunday and SEO: The importance of search during the Big Game

5y Mike O'Brien

Super Bowl Sunday and SEO: The importance of searc...

SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results. Read More...

View article
ClickZ's Super Bowl LII winners, with a technology twist

Digital Advertising ClickZ's Super Bowl LII winners, with a technology twist

6y Mike O'Brien

ClickZ's Super Bowl LII winners, with a technology...

"Super Bowl winners" is usually based on the public's favorite ads, which often involve puppies tugging at the heartstrings. This year, we're focusing...

View article
Get the latest analysis and reports delivered to your inbox daily
How Planet Fitness plans to gain a competitive advantage with AI

AI & Automation How Planet Fitness plans to gain a competitive advantage with AI

6y Mike O'Brien

How Planet Fitness plans to gain a competitive adv...

When people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...

View article
Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

View article
Tweets of the Week: Holidays for lovers, presidents, winos

Tweets of the Week: Holidays for lovers, presidents, winos

8y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

View article
How was Snapchat's first Super Bowl?

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

View article
How brands are celebrating the Chinese New Year in China

How brands are celebrating the Chinese New Year in China

8y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

View article
The digital download: Facebook's ad revenue up, while Twitter's management down

The digital download: Facebook's ad revenue up, while Twitter's management down

8y Yuyu Chen

The digital download: Facebook's ad revenue up, wh...

This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response t...

View article
Spotlight on: Cheetos' Chester Cheetah

Spotlight on: Cheetos' Chester Cheetah

8y Mike O'Brien

Spotlight on: Cheetos' Chester Cheetah

Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, hi...

View article
Tweets of the week: winners and losers of Back to the Future Day

Tweets of the week: winners and losers of Back to the Future Day

8y Mike O'Brien

Tweets of the week: winners and losers of Back to ...

Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...

View article
Why can't we all do a little less polluting?

Why can't we all do a little less polluting?

8y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

View article
Spotlight on: Adam Tucker, president, Ogilvy NYC

Spotlight on: Adam Tucker, president, Ogilvy NYC

8y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

View article
Beverage Brands Illustrate Importance of Online Content for Offline Products

Beverage Brands Illustrate Importance of Online Content for Offline Products

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

View article
Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

Did YouTube, Twitch Coverage of E3 Show Where TV Is Headed?

9y Frank Sinton

Did YouTube, Twitch Coverage of E3 Show Where TV I...

Online streaming websites like YouTube and Twitch are rapidly becoming preferential resources for video broadcasting and viewership, and redefining th...

View article
VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

9y Yuyu Chen

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digi...

Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...

View article
And the Winner of Social Media Is... Victoria's Secret [Study]

And the Winner of Social Media Is... Victoria's Secret [Study]

9y Mike O'Brien

And the Winner of Social Media Is... Victoria's Se...

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...

View article
World Emoji Day Illustrates Global Impact

World Emoji Day Illustrates Global Impact

9y Mike O'Brien

World Emoji Day Illustrates Global Impact

While some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...

View article
SEO and Strategy Tips for Success with Augmented Reality

SEO and Strategy Tips for Success with Augmented Reality

9y Dave Lloyd

SEO and Strategy Tips for Success with Augmented R...

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...

View article
5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

9y Mike O'Brien

5 Tips for 'Unignorable Creative' from Pepsi #CZLT...

During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaign...

View article
Tostitos Gives Free Dip to Everyone Named Chip

Tostitos Gives Free Dip to Everyone Named Chip

9y Mike O'Brien

Tostitos Gives Free Dip to Everyone Named Chip

With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Read ...

View article
Revamped Pepsi Challenge Aims to Attract Millennials

Revamped Pepsi Challenge Aims to Attract Millennials

9y Mike O'Brien

Revamped Pepsi Challenge Aims to Attract Millennia...

Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...

View article
Mountain Dew Illustrates the Virtual Reality Trend

Mountain Dew Illustrates the Virtual Reality Trend

9y Mike O'Brien

Mountain Dew Illustrates the Virtual Reality Trend

As virtual reality is featured at more industry events, more brands - such as Mountain Dew, with its virtual reality snowboarding experience - are wor...

View article
Real-Time Advertising a Staple of the Super Bowl

Real-Time Advertising a Staple of the Super Bowl

9y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

View article
ClickZ's Super Bowl XLIX Ad Preview

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

View article
Taco Bell's New App Lets You Order From Your Phone

Taco Bell's New App Lets You Order From Your Phone

9y Mike O'Brien

Taco Bell's New App Lets You Order From Your Phone

To draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...

View article
UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

9y Mike O'Brien

UPDATE: Frito-Lay Turns to Social Media to Pick Ne...

In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...

View article
1 2 3 4