Marketing News & Expert Advice
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Pepsi
Pepsi Max's Video With NBA Star Quickly Explodes
YouTube effort garners over 3 million views since the weekend.
50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
Pepsi Mimics Web Celebs and Average Joes in Videos
Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube.
Igniting Movements Around a Social Heartbeat
Social movements have huge implications on brands – and many have started to get involved. Here's how.
SXSW 2012 Gallery
Celebrating innovation and creativity with an interactive phone booth, mock robot, and more.
VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
Facebook Ads Still Pushing Super Bowl Spots
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
Super Bowl Ads 2012: Winners and Losers
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
The Role of Latinos: The Next Marketing Challenge
Why marketers must understand that creativity is a very important part of Latinos' DNA.
Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Contest will decide the brand's commercial creative for the big game.
10 Social Media 2011 Highlights (Data Included)
A look at how marketers are integrating social media into their marketing plans.
Pandora and Pepsi Make a Mixtape for the Grammys
A bid to reach a broad swath of music fans leading up to the February awards show.
Ad Startup Bets Trends Make Better Targets Than Demographics
Taykey targets based on trending topics and keywords in social media.
Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
PepsiCo keeps the pedal down on social media marketing.
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