Marketing News & Expert Advice
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Pepsi
Lay's Seeks Fan Votes for Fan Flavors
Feb 13, 2013 - In the second phase of its Do Us A Flavor campaign, Lay's is asking for fan votes to save a favorite consumer-submitted chip flavor. Comments
SXSW 2012 Gallery
Mar 9, 2012 -
Celebrating innovation and creativity with an interactive phone booth, mock robot, and more.
Comments
VIDEO: PepsiCo's Digital Head Talks Big Data at SXSW
Mar 8, 2012 -
Josh Karpf riffs on modern marketing as his team readies its hub in Austin.
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Facebook Ads Still Pushing Super Bowl Spots
Feb 7, 2012 -
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
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Nokia, Pepsi, and Coach Go Social for Chinese New Year
Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments
The Role of Latinos: The Next Marketing Challenge
Jan 19, 2012 - Why marketers must understand that creativity is a very important part of Latinos' DNA. Comments
Facebook Is Key As Doritos Reprises 'Crash The Super Bowl'
Jan 17, 2012 -
Contest will decide the brand's commercial creative for the big game.
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10 Social Media 2011 Highlights (Data Included)
Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments
Pandora and Pepsi Make a Mixtape for the Grammys
Dec 14, 2011 -
A bid to reach a broad swath of music fans leading up to the February awards show.
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Ad Startup Bets Trends Make Better Targets Than Demographics
Jun 9, 2011 - Taykey targets based on trending topics and keywords in social media. Comments
Frito-Lay Thanks 1.5M New Facebook 'Likes' With Bag of Chips
Apr 29, 2011 -
PepsiCo keeps the pedal down on social media marketing.
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7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Pepsi Crowdsources Photos for Beyonce's Super Bowl Halftime Show
Jan 4, 2013 -
Pepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February.
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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Federated Media Blends Ads Into Content With Suite
Aug 10, 2012 -
Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content.
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Pepsi Builds Music Series Around Twitter Data
May 30, 2012 -
Beverages company to mine tweets to put on concerts.
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Pepsi Max's Video With NBA Star Quickly Explodes
May 23, 2012 -
YouTube effort garners over 3 million views since the weekend.
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50K TV Viewers Shazam Ads for Pepsi, Cadbury in UK
May 15, 2012 -
Shazam TV impressions sell by flat fee or run $0.25 to $0.40 CPM plus TV buy.
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Pepsi Mimics Web Celebs and Average Joes in Videos
Apr 4, 2012 -
Funny or Die comedians help push new low-sugar Pepsi Next on Facebook and YouTube.
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Igniting Movements Around a Social Heartbeat
Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
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April 05, 2013 -
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April 03, 2013 -
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March 29, 2013
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