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ClickZ’s Super Bowl XLVIII Ad Preview

Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads

mountaindew2 Dec 11, 2013 - Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Comments

Cheetos Project TP Encourages Virtual Halloween Mischief

cheetos-project-tp Oct 23, 2013 - Cheetos latest digital campaign lets users virtually toilet paper the site of their choice. Comments

Review: SES Shanghai 2012

avinashsessh2012 May 22, 2012 - My afterthought of the event held in China last month. Comments

Six Stages of Social Media Maturity

pepsifeatured May 4, 2011 - From tools and tactics to platforms and processes - a framework to social media strategy. Comments

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Featured White Papers

ion Interactive 9 Strategies to Engage Your Consumers White Paper

9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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