PepsiCo

oscars-2015

How Digital Marketers Can Win an Academy Award at the Oscars

Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

YouTube is the world's largest video-sharing website Dec 9, 2014 - As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 2014. Comments

Pixability Announces Programmatic YouTube Media Buying Platform

trendinganalysisdeepdive-2 Oct 22, 2014 - The new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget from TV to online video. Comments

Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

uber-and-lays-flavorrush Aug 18, 2014 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator. Comments

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads

mountaindew2 Dec 11, 2013 - Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Comments

Cheetos Project TP Encourages Virtual Halloween Mischief

cheetos-project-tp Oct 23, 2013 - Cheetos latest digital campaign lets users virtually toilet paper the site of their choice. Comments

Review: SES Shanghai 2012

avinashsessh2012 May 22, 2012 - My afterthought of the event held in China last month. Comments

Six Stages of Social Media Maturity

pepsifeatured May 4, 2011 - From tools and tactics to platforms and processes - a framework to social media strategy. Comments

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