personalization

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Kimpton Hotels Uses CRM to Confer Karma on Guests

Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in an effort to grow the hotel chain's customer base. Comments

The True Power of Content Marketing

Content Jul 16, 2014 - Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Comments

Exploring the New Frontier of Digital in-Store Retail

in-store-retail Jul 6, 2014 - The intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Comments

The Future of Digital Retail – a Global Perspective

india-online-retail-ecommerce Jul 1, 2014 - As the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" multichannel retail experience. Comments

6 Reasons Why Your Customers Hate Your Email Program

angry-email Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash. Comments

Welcome to the Internet of Me

personalization Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized enough to earn a place within his kingdom. Comments

The Power of Personalization in an Impersonal World

personalization Jun 16, 2014 - If you take the time (and possibly money) to ensure that each of your communications is as personalized as possible, you will be setting yourself up for long-term success. Comments

The State of Data-Driven Marketing

big-data-action Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

Display Success in 2014: Real-Time Advances

real-time Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

Smart Homes: A New Marketing Paradigm

smart-home Jun 2, 2014 - The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Comments

How Marketing Automation Software Can Create Loveable Marketing

loveable-marketing May 13, 2014 - When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales calls at bay, and aligning the marketing to the buyer's journey. Comments

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

segmentationsigns1 May 13, 2014 - Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance personalization. Comments

Digital Hugging, or Contextualization Simplified

Business people group hug May 11, 2014 - Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most relevant to them. Consider this recipe for marketers. Comments

How Personal Communication Works With Marketing Automation

personalization May 5, 2014 - Using marketing automation software doesn't mean you can't offer personalized customer service. In fact, the automation software can help you achieve just that. Comments

7 Legitimate Ways That Social Media Impacts SEO

social-media-seo Apr 30, 2014 - To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Comments

Solving for the Segmentation Trap by Creating Audiences of One

segmentationsigns1 Apr 30, 2014 - Many mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience science. Comments

The Internet of Things: The $300 Billion Opportunity for Marketers

internetofthings Apr 29, 2014 - If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these examples of how the megatrend is impacting our lives and businesses. Comments

Welcome to the Year of Wearables. Maybe.

fitbytes-wearabletech-jawboneup Apr 22, 2014 - As technology continues to evolve and innovate, the focus is shifting from mobile and what's in our hands to what we're wearing on our bodies. Comments

Marketing Platforms: The Time Is Now

marketing-platform Apr 14, 2014 - Marketing practices will continue to change in the next few years, and marketers need to be prepared with the right foundation. Every marketer needs to be thinking about their core marketing platform. Comments

IBM Buys Silverpop to Boost Personalized Marketing Capabilities

large-ibm-logo Apr 10, 2014 - IBM is buying Silverpop, an Atlanta-based marketing automation company, for a reported $250 to $300 million. Comments

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