Social media is about attracting actions and conversations, not shouting at people.
A Japanese e-commerce giant led $100M VC investment.
Brand buys Facebook and Twitter ads and brings hashtags into stores.
A Nielsen study shows moms are 35% more likely to shop for clothes online.
@FSBridal effort is part of a slew of digital initiatives.
1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales.
Cause marketing effort will donate $1 for every Get Well message sent.
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
ModCloth and Universal Records have tested Offerpop's new program.
Products from H&M and UGG - along with porn sites - get link love through people pinning products.
Increasing online engagement through curated experiences.
There will always be a never-ending supply of great ideas that exist in the world and the fact of the matter is you can't buy them all.
How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.
The team recently started a Tumblr to highlight "Miami Style" baseball.

June 6, 2012
1:00pm ET / 10:00am PT