Marketing News & Expert Advice
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3 Deadly Sins of Social Media Marketing: Facebook, Groupon, and Pinterest
Social media is about attracting actions and conversations, not shouting at people.
E-commerce May Not Come Soon to Pinterest
A Japanese e-commerce giant led $100M VC investment.
Zales' Mother's Day Effort Is #Super Digital
Brand buys Facebook and Twitter ads and brings hashtags into stores.
Moms 61% More Likely to Visit Pinterest
A Nielsen study shows moms are 35% more likely to shop for clothes online.
Four Seasons Woos #LuxBrides on Twitter and Pinterest
@FSBridal effort is part of a slew of digital initiatives.
Mother's Day Facebook Ads Star Justin Bieber & More
1-800-Flowers.com employs celebrity/athlete endorsers to drum up social sales.
Chico's Facebook App Prints Cards for Sick Kids
Cause marketing effort will donate $1 for every Get Well message sent.
Xerox CMO Not Sold on Twitter and Pinterest
Christa Carone, CMO at Xerox said a new Twitter ad test has resulted in some negative reactions from clients.
Facebook App Creates Pinterest-Like Groups for Brands
ModCloth and Universal Records have tested Offerpop's new program.
Pinterest Affiliate Service Attracts Thousands
Products from H&M and UGG - along with porn sites - get link love through people pinning products.
Man vs. Machine
Increasing online engagement through curated experiences.
$1 Billion Wasted
There will always be a never-ending supply of great ideas that exist in the world and the fact of the matter is you can't buy them all.
The AMPT Effect
How Apple, mobile, Pinterest, and Facebook's Timeline are influencing marketing creative - mobile or otherwise.
Miami Marlins Add Latin Flavor to Social Presence
The team recently started a Tumblr to highlight "Miami Style" baseball.
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