Pinterest

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Social Media a Meh for E-Commerce Traffic

May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

Pinterest Adds Analytics for Verified Websites

pinterest-web-analytics Mar 13, 2013 - The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Comments

Adobe to Pinterize New Marketing Suite

adobe-dam-asset-grid Mar 7, 2013 - Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest. Comments

Why Companies Should Use Pinterest for B2B With 4 Key Tips

pinterest-home-page Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

Study: Brand Engagement Growing on Instagram

simply-measured Feb 26, 2013 - 59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Comments

Can a Brand Push Traffic Through Pinning?

pinterest-home-page Feb 25, 2013 - Give consumers something they want, something they are looking for, while expecting nothing in return. Comments

Honda Innovator Series Drives Online Conversation

honda-innovator-series Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

Are You Prepared for Visual Social Media Marketing?

shutterstock-87652201 Feb 12, 2013 - Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. Comments

Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins

puffs-kiss Feb 11, 2013 - This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Comments

NBC's Parks and Rec Churns Out Digital Content

rentaswag-office-nighttime Jan 18, 2013 - The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Comments

How to Effectively Budget Your Social Media Program in 2013

budgeting-for-social-media-marketing-jasmine-sandler-th Jan 9, 2013 - The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles. Comments

Pinterest Introduces Rich Pins for Better Brand Collaboration

pinterest-rich-pins May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

What Social Fragmentation Means for Marketers

fragmentation May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

How Advertisers Can More Effectively Engage Consumers on Pinterest

pinterest-redesign May 10, 2013 - Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Comments

5 Social Media Contests to Complement Ad Campaigns

alicia-keys-bb May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

moe-s May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments

70 Percent of Brand Engagement on Pinterest Is Generated by Users

pinterest-redesign May 1, 2013 - Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Comments

Chico's Card Generator Sends Smiles to Children's Hospitals

cmn-50-000-smiles-post-chicos Apr 29, 2013 - Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Comments

Visit Philly Lets Locals Create Content

spruce-hill-graphic Apr 18, 2013 - The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Comments

Wanderful Brings Social Shopping to Newspapers

screen-shot-2013-04-15-at-1 Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online... Comments

Pinterest Redesign Enables Discovery

pinterest-redesign Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments

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