Marketing News & Expert Advice

Pinterest Experiments with Promoted Pins

Sep 23, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Comments

Mary Lisbeth D'Amico | Analytics

Rebranded Piqora Adds Tumblr and Instagram Analytics for Brands

Jul 23, 2013 - Piqora aims to enable companies to track hashtag campaigns, images and brand advocates on the three networks through a single dashboard. Comments

Matt Kapko | Social Media

Gigya Data Reveals Disparity Between Social Login and Sharing Activity

Jul 18, 2013 - Facebook is still the dominant provider of social logins and shared content but other networks are gaining favor as users seek variety in their social activity. Comments

Jessica Lee | Mobile

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

Jul 16, 2013 - Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them. Comments

Michelle Stinson Ross | Conference Call

Combining Search and Social

Jul 5, 2013 - Increase the impact of your brand with an integrated strategy. Comments

Lisa Lacy | Social Media

Planet Fitness Creates Pinterest Stress Antidote

Jun 24, 2013 - The brand's No Pintimidation campaign allows users to de-pintimidate images that might cause them Pinterest stress. Comments

Lisa Lacy | Social Media

Domino's Upcycles Old Logo With Artists on Pinterest

Jun 18, 2013 - The Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Comments

Susan Kuchinskas | Social Media

Social Media a Meh for E-Commerce Traffic

May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments

Jennifer Slegg | Social Media

Pinterest Introduces Rich Pins for Better Brand Collaboration

May 22, 2013 - Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently. Comments

Roger Katz | Social Media Smarts

What Social Fragmentation Means for Marketers

May 17, 2013 - Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences. Comments

Tony Zito | Display Advertising

How Advertisers Can More Effectively Engage Consumers on Pinterest

May 10, 2013 - Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more. Comments

Tessa Wegert | Media Buying

Four Visual Social Campaigns That Riff on Tradition

Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

Anna Lee | Social Media

Pinterest Launches New York Fashion Week Hub

Aug 29, 2013 - Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. Comments

Greg Jarboe | Video

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

McNeal Maddox | Strategies

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