Pinterest

Social Media Sharing

And the Winner of Social Media Is... Victoria's Secret [Study]

Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

The Next Generation of Leaders

young-leaders Jul 3, 2015 - If you want to see the future of business, you have to watch the people who follow -- not just follow the industry, but also individuals. Comments

Pinterest Rolls Out Buyable Pins for iPhone and iPad

pinterest-alt Jun 30, 2015 - Pinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Comments

Five Social Actions that can Help You Convert

social-data-understand Jun 26, 2015 - Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, video, and staying on top of mentions are crucial. Comments

“Discovering” Shopping: Buying Natively

social-media-image-sharing Jun 19, 2015 - Many platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagram and Tumblr. Comments

Pinterest Refines Image Search

pinterest-logo Jun 18, 2015 - The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

Introducing "ERM" to Activate Your Secret Weapon: Employees

employee-advocacy Jun 3, 2015 - Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach. Comments

Pinterest to Add Buy Button for Revenue Generation

pinterest-tablet-image Jun 2, 2015 - Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

Pinterest to Enhance Promoted Pin Ad Capabilities

pinterest-alt May 19, 2015 - The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Comments

Google to Add Buy Buttons in Sponsored Mobile Search Results

buybuttions May 18, 2015 - Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Comments

Google Enhances Its Social Capabilities With Google+ Collections

google-image May 4, 2015 - The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Comments

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

pinterest-log-in Apr 27, 2015 - The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to help brands buy ads on the platform. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

hulu-gifgenerator Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

julie-booth-ninewest Apr 6, 2015 - In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strategy and how it partners with fashion bloggers. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

Air Wick Leverages QR Codes in New Way

air-wick-new-logo Mar 24, 2015 - As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart way to engage with its target audience. Comments

SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

pinterest-logo Mar 16, 2015 - Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us constantly in search of something better. Comments

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