Marketing News & Expert Advice
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Social Media a Meh for E-Commerce Traffic
May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase conversions. Comments
Pinterest Adds Analytics for Verified Websites
Mar 13, 2013 -
The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says.
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Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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Why Companies Should Use Pinterest for B2B With 4 Key Tips
Mar 6, 2013 -
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Can a Brand Push Traffic Through Pinning?
Feb 25, 2013 -
Give consumers something they want, something they are looking for, while expecting nothing in return.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Are You Prepared for Visual Social Media Marketing?
Feb 12, 2013 -
Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend.
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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Feb 11, 2013 -
This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles.
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NBC's Parks and Rec Churns Out Digital Content
Jan 18, 2013 -
The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.
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How to Effectively Budget Your Social Media Program in 2013
Jan 9, 2013 -
The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles.
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Pinterest Introduces Rich Pins for Better Brand Collaboration
May 22, 2013 -
Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.
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What Social Fragmentation Means for Marketers
May 17, 2013 -
Just because the social fanbase is hanging out in different places, doesn't mean brands can't build effective campaign bridges between those fragmented audiences.
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How Advertisers Can More Effectively Engage Consumers on Pinterest
May 10, 2013 -
Expand your Pinterest presence by building a community, collaborating, creating specialized boards, and more.
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 -
Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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70 Percent of Brand Engagement on Pinterest Is Generated by Users
May 1, 2013 -
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
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Chico's Card Generator Sends Smiles to Children's Hospitals
Apr 29, 2013 -
Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals.
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Visit Philly Lets Locals Create Content
Apr 18, 2013 -
The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages.
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Wanderful Brings Social Shopping to Newspapers
Apr 15, 2013 -
No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online...
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Pinterest Redesign Enables Discovery
Mar 22, 2013 -
The online look book has a new look: Pinterest redesigned itself to make discovery easier.
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