Marketing News & Expert Advice
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Pinterest Redesign Enables Discovery
Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments
5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Social Media Is Becoming Useful, Finally
Dec 25, 2012 -
A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about.
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Pin-Commerce vs. Facebook Gifts
Dec 18, 2012 -
Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On...
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Unmetric Lets Agencies Identify Social Media Gaps
Dec 17, 2012 -
Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which calls itself a social media benchmarking company, has clients including Subway, Citibank, Campbell’s...
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Holiday Marketing Traditions, Old and New
Dec 13, 2012 -
Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers.
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Capital One Opens Up 12 Days of Pinterest
Dec 12, 2012 -
Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand.
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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Dec 10, 2012 -
Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics.
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Pinfluencer Contest Assists Wayfair in Tracking Success
Dec 5, 2012 -
The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participants using the platform.
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Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Nov 30, 2012 -
The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features.
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Pinning Your Hopes on Visual Commerce: The Pinterest Potential
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
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Pinterest Adds Analytics for Verified Websites
Mar 13, 2013 -
The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says.
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Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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Why Companies Should Use Pinterest for B2B With 4 Key Tips
Mar 6, 2013 -
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Can a Brand Push Traffic Through Pinning?
Feb 25, 2013 -
Give consumers something they want, something they are looking for, while expecting nothing in return.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Are You Prepared for Visual Social Media Marketing?
Feb 12, 2013 -
Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend.
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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Feb 11, 2013 -
This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles.
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NBC's Parks and Rec Churns Out Digital Content
Jan 18, 2013 -
The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.
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How to Effectively Budget Your Social Media Program in 2013
Jan 9, 2013 -
The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles.
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April 05, 2013 -
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April 03, 2013 -
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March 29, 2013
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