Pinterest

pinterest-redesign

Pinterest Redesign Enables Discovery

Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments

5 Deadly Sins of Social Content

sins-fire Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments

Social Media Is Becoming Useful, Finally

clipboardsocialmediauseful Dec 25, 2012 - A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about. Comments

Pin-Commerce vs. Facebook Gifts

facebookvspinterest Dec 18, 2012 - Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On... Comments

Unmetric Lets Agencies Identify Social Media Gaps

timeline-of-black-friday-posts-unmetric Dec 17, 2012 - Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which calls itself a social media benchmarking company, has clients including Subway, Citibank, Campbell’s... Comments

Holiday Marketing Traditions, Old and New

elf-yourself Dec 13, 2012 - Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers. Comments

Capital One Opens Up 12 Days of Pinterest

capone-unwrapped-teaser-image-v01-03-jpg Dec 12, 2012 - Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Comments

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

2012-marketing-highlights Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

Pinfluencer Contest Assists Wayfair in Tracking Success

pinfluencer Dec 5, 2012 - The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participants using the platform. Comments

Barnes & Noble Targets Pinterest Users in Holiday Nook Video

barnes-noble-dear-santa-spot-3 Nov 30, 2012 - The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features. Comments

Pinning Your Hopes on Visual Commerce: The Pinterest Potential

pinterest-alt Nov 28, 2012 - Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Comments

Pinterest Adds Analytics for Verified Websites

pinterest-web-analytics Mar 13, 2013 - The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Comments

Adobe to Pinterize New Marketing Suite

adobe-dam-asset-grid Mar 7, 2013 - Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest. Comments

Why Companies Should Use Pinterest for B2B With 4 Key Tips

pinterest-home-page Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

Study: Brand Engagement Growing on Instagram

simply-measured Feb 26, 2013 - 59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Comments

Can a Brand Push Traffic Through Pinning?

pinterest-home-page Feb 25, 2013 - Give consumers something they want, something they are looking for, while expecting nothing in return. Comments

Honda Innovator Series Drives Online Conversation

honda-innovator-series Feb 12, 2013 - Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation. Comments

Are You Prepared for Visual Social Media Marketing?

shutterstock-87652201 Feb 12, 2013 - Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend. Comments

Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins

puffs-kiss Feb 11, 2013 - This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles. Comments

NBC's Parks and Rec Churns Out Digital Content

rentaswag-office-nighttime Jan 18, 2013 - The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Comments

How to Effectively Budget Your Social Media Program in 2013

budgeting-for-social-media-marketing-jasmine-sandler-th Jan 9, 2013 - The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles. Comments

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