Pinterest

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Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change

Jan 7, 2014 - Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name. Comments

Social PPC in 2014: What Will the Future Bring?

shutterstock-145689659 Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More

pinteresttoptechpins Dec 20, 2013 - What were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest's users delight in the strange and delicious. Comments

Land O’Lakes Website Shows a Year on Family Farms

farmfamilies-desktop-01 Dec 20, 2013 - Butter and dairy product brand Land O'Lakes created a web experience that uses photos, video and audio to provide snippets of life on some of the family farms in its cooperative. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

Tiffany & Co Dispenses Gift Ideas in A Very Merry Countdown

tiffany-countdown Dec 4, 2013 - The advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Comments

Four Seasons Adds Pinterest Place Pins to Online Trip-Planning Service

gastronomic-travel Dec 2, 2013 - Four Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Comments

What’s the Real Value of Twitter for Brands?

Thumbs-up against cloudy sky background illustration Dec 2, 2013 - That said, which brands seem to "get" marketing on Twitter and what can we learn from them? Columnist Roger Katz takes a look as marketers prepare for a more social, mobile 2014. Comments

British Airways Inspires Travel with Choose-Your-Own-Adventure Video and Digital Billboards

ba-yourope Nov 27, 2013 - Two digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, according to a rep. Comments

Pinterest Pins Pay Big Dividends for Brands, Says Piqora

martha-stewart-pinterest Nov 21, 2013 - Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers. Comments

New Pinterest Feature Lets Brands Showcase What's Trending on Their Site

zappos-pinterest-page Nov 15, 2013 - Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature. Comments

Target Crafts Hashtag and Pinterest-Heavy Holiday Campaign

target-holiday Nov 13, 2013 - The brand is encouraging fans to use the hashtag #MyKindofHoliday to talk about traditions and to access Pinterest content for easy party ideas. Comments

Pinterest Introduces Related Pins for Better Discovery

pinterest-relatedpins Oct 31, 2013 - Pinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

Pinterest Introduces Promoted Pins to Select Audiences for Testing

Pinterest Promoted Pin Oct 11, 2013 - Users will start seeing promoted pins in their pin stream. Pinterest has officially begun including promoted pins, which appear almost identical to regular pins. Comments

Pinterest Experiments with Promoted Pins

Promoted Pins Coming Soon Sep 23, 2013 - Advertising is on the way to Pinterest, in the form of promoted pins in its search results. While Pinterest said it's just a test for now, it assured users that the promoted pins will be tasteful, transparent, and offer a good user experience. Comments

Four Visual Social Campaigns That Riff on Tradition

chipotle-scarecrow-1 Sep 20, 2013 - Before you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Comments

Pinterest Launches New York Fashion Week Hub

pinterestnyfw Aug 29, 2013 - Pinterest is making its official fashion week debut, teaming up with some of the biggest and brightest names in the industry to create its own virtual fashion hub. Comments

Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

Social Buttons Under YouTube Videos Aug 29, 2013 - YouTube has decided to retire Video Responses due to extreme low click-throughs. Many are lamenting the passing of this little-used feature. But what's worth commenting on are the features that YouTube has quietly given video marketers. Comments

Brands Adopting a Leadership Position on Do Not Track Technology

privacy-image Aug 28, 2013 - Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Comments

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