Marketing News & Expert Advice
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5 Deadly Sins of Social Content
Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments
Pinterest: 5 Tactics for This Visual Social Media Mecca
Nov 26, 2012 -
Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.
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Pinterest Welcomes Brands With Biz Accounts
Nov 14, 2012 -
Pinterest announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business accounts.
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Pinterest Secret Boards Let Users Collaborate in Private
Nov 13, 2012 -
Pinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others.
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Four Seasons Creates a Spark
Oct 29, 2012 -
Four Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among couples.
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Philips Launches #Pinyourcity Campaign
Oct 24, 2012 -
Health and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwellers worldwide to explain what makes their hometowns livable and lovable.
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The Pinterization of E-Commerce
Oct 11, 2012 -
More online merchants are incorporating hunting/gathering of products on their sites.
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Volvo Starts Its Engine on Pinterest Campaign
Sep 21, 2012 -
The car company hopes to present itself in a new light to a different audience with contest on Pinterest.
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How Twitter Parties Became a Mom Marketing Craze and Revenue Stream
Sep 21, 2012 -
Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could be the next iteration of the phenomenon.
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Reckitt Benckiser Shares Digital Plans for China
Sep 18, 2012 -
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
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Virgin America Taps Trendsetters for Social Video Effort
Sep 13, 2012 -
Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube.
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Social Media Is Becoming Useful, Finally
Dec 25, 2012 -
A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about.
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Pin-Commerce vs. Facebook Gifts
Dec 18, 2012 -
Facebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts, retailers need a national or even global footprint, as well as massive logistics capabilities. On...
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Unmetric Lets Agencies Identify Social Media Gaps
Dec 17, 2012 -
Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which calls itself a social media benchmarking company, has clients including Subway, Citibank, Campbell’s...
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Holiday Marketing Traditions, Old and New
Dec 13, 2012 -
Holiday campaigns like the ones from J. Crew, Gap, and OfficeMax are a surefire way to entertain and engage consumers.
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Capital One Opens Up 12 Days of Pinterest
Dec 12, 2012 -
Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand.
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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Dec 10, 2012 -
Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics.
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Pinfluencer Contest Assists Wayfair in Tracking Success
Dec 5, 2012 -
The Wayfair Pinterest contest hosted on Pinfluencer showed significant success. According to the company, it saw a 255 percent increase in participants using the platform.
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Barnes & Noble Targets Pinterest Users in Holiday Nook Video
Nov 30, 2012 -
The latest YouTube video from Barnes & Noble's Nook targets scrapbookers and/or Pinterest users to promote new device features.
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Pinning Your Hopes on Visual Commerce: The Pinterest Potential
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
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'Tis the Season to Be Shopping
Nov 27, 2012 -
And the social networks are clearly in the game.
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