Marketing News & Expert Advice
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'Tis the Season to Be Shopping
Nov 27, 2012 - And the social networks are clearly in the game. Comments
Trend Alert: The Next Big Thing in Social Media is Visual
Sep 13, 2012 -
Visual content is the consistent thread across the sites and tools that are growing.
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Grey Poupon Rejects Uncouth Facebook Users
Sep 12, 2012 -
Digital-only effort by Crispin, Porter + Bogusky also includes a Pinterest-centric website with boards that range from food and cocktail recipes to upscale lifestyle tips.
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Pinterest's and Instagram's Global Market Share Grows
Aug 27, 2012 -
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.
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What's Like Got to Do With It?
Aug 14, 2012 - Acting on the intent of advertising. Comments
Photographs: Social Media's Hot Content Marketing Asset
Aug 6, 2012 -
Seven tactics to make your photographs rock as social media content marketing.
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Innovation in Online Promotion - Worth the Risk
Jul 19, 2012 - Are you offering an alternate site for those clients unable or unwilling to follow the trend? Comments
Between Social Bragging and Utility Lies Pinterest
Jul 17, 2012 - Six ways marketers can leverage the Latino opportunity on Pinterest. Comments
Pinterest App Helps Small Merchants Attract Pinners
Jul 11, 2012 -
Lexity's Pinterest app helps merchants understand how products appear on the site.
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The 2012 Socialympics: Rules for Twitter and Facebook
Jul 10, 2012 -
Marketers must comply with strict rules, for tweets and Facebook posts.
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From Mindshare to Marketshare: Closing the Purchase Gap in Social
Jun 26, 2012 - How brands can improve the effectiveness of their social product promotion efforts. Comments
Pinterest: 5 Tactics for This Visual Social Media Mecca
Nov 26, 2012 -
Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure results.
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Pinterest Welcomes Brands With Biz Accounts
Nov 14, 2012 -
Pinterest announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business accounts.
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Pinterest Secret Boards Let Users Collaborate in Private
Nov 13, 2012 -
Pinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others.
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Four Seasons Creates a Spark
Oct 29, 2012 -
Four Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among couples.
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Philips Launches #Pinyourcity Campaign
Oct 24, 2012 -
Health and well-being company, Royal Philips Electronics, better known simply as Philips, has a new Pinterest contest in which it is asking city dwellers worldwide to explain what makes their hometowns livable and lovable.
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The Pinterization of E-Commerce
Oct 11, 2012 -
More online merchants are incorporating hunting/gathering of products on their sites.
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Volvo Starts Its Engine on Pinterest Campaign
Sep 21, 2012 -
The car company hopes to present itself in a new light to a different audience with contest on Pinterest.
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How Twitter Parties Became a Mom Marketing Craze and Revenue Stream
Sep 21, 2012 -
Twitter Parties, promotional events targeting moms and parents, have become a Twitter-based cottage industry for mom bloggers. Pinterest Parties could be the next iteration of the phenomenon.
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Reckitt Benckiser Shares Digital Plans for China
Sep 18, 2012 -
A substantial portion of Reckitt Benckiser's digital marketing budget will go into mobile in 2013.
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Virgin America Taps Trendsetters for Social Video Effort
Sep 13, 2012 -
Campaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube.
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