Marketing News & Expert Advice
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5 Social Media Contests to Complement Ad Campaigns
May 9, 2013 - Whether you choose the social site that currently hosts the greatest number of your fans or the one you're most eager to infiltrate next, a social media contest will complement your ad campaigns. Comments
Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Can a Brand Push Traffic Through Pinning?
Feb 25, 2013 -
Give consumers something they want, something they are looking for, while expecting nothing in return.
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Honda Innovator Series Drives Online Conversation
Feb 12, 2013 -
Honda is supplementing a TV spot for its 2013 Civic with a social program focused on innovation.
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Are You Prepared for Visual Social Media Marketing?
Feb 12, 2013 -
Images are the key to breaking through the clutter of social media. Here are three main opportunities for marketers to take advantage of this trend.
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Puffs, Macy's Push Valentine's Day Promos With Charitable Tie-Ins
Feb 11, 2013 -
This year, two brands - Puffs Facial Tissues and Macy's - are pushing social Valentine's Day promotions with charitable angles.
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NBC's Parks and Rec Churns Out Digital Content
Jan 18, 2013 -
The prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience.
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How to Effectively Budget Your Social Media Program in 2013
Jan 9, 2013 -
The first step that any organization needs to make when approaching social media marketing is to assess its resources and start to assign necessary roles.
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5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest
Dec 28, 2012 -
Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers.
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Social Media Is Becoming Useful, Finally
Dec 25, 2012 -
A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about.
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Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 -
#CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups.
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70 Percent of Brand Engagement on Pinterest Is Generated by Users
May 1, 2013 -
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
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Chico's Card Generator Sends Smiles to Children's Hospitals
Apr 29, 2013 -
Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals.
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Visit Philly Lets Locals Create Content
Apr 18, 2013 -
The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages.
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Wanderful Brings Social Shopping to Newspapers
Apr 15, 2013 -
No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The relaunched product, previously a collection of digital circulars, has been redesigned as an online...
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Pinterest Redesign Enables Discovery
Mar 22, 2013 -
The online look book has a new look: Pinterest redesigned itself to make discovery easier.
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Pinterest Adds Analytics for Verified Websites
Mar 13, 2013 -
The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says.
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Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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Why Companies Should Use Pinterest for B2B With 4 Key Tips
Mar 6, 2013 -
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
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Global Social Media: What 2013 Has in Store
Feb 28, 2013 -
As 2013 starts shaping up, never has social media mattered so much. And it's Asia that is seeing the most exciting changes.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
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September 23, 2013
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