Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments
Jul 29, 2011 - Rich media ad exchanges could be on the horizon, says PointRoll CEO Rob Gatto. Comments
Apr 18, 2011 - Gannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011. Comments
Feb 15, 2011 - Robert Gatto, former SVP of sales, replaces cofounder Jason Tafler. Comments
Oct 29, 2010 - Here's a rundown of the most recent offerings. Comments
Jun 5, 2009 - David&Goliath hires an associate creative director; Leo Burnett's Arc Worldwide names chief creative officer; PointRoll expands its West Coast team. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.