PPC

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PPC Tips from Bing's Deep Dive Into Travel Verticals Ad Optimization

Nov 14, 2013 - Bing shares PPC tips and insight for travel brands from their recent analysis of 150,000 ads running on the Yahoo Bing Network. See how to get in front of high intent travelers this holiday season with the right keyword terms. Comments

Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You

6steps Nov 10, 2013 - Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Comments

PPC Ad Creative: Follow the Rules, Dammit!

black-friday-checklist Oct 29, 2013 - In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven rules, just for the sake of idle curiosity. Columnist Andrew Goodman explains. Comments

5 Last Minute PPC Holiday Tips for Advertisers

christmas-snow-globe Oct 23, 2013 - Get your house of PPC in order before the holiday rush with five tips from columnist Lisa Raehsler to tweak and optimize your campaigns. Comments

Google DoubleClick to Join FBX for RTB

doubleclicklogo Oct 22, 2013 - The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership. Comments

Social PPC – The Definitive Guide for Marketers

Social Media Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

us money currency fraud cash american Oct 10, 2013 - Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Comments

5 PPC Iterations You Ignore at Your Peril

ppc-elements-to-test Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments

Blimpie Releases Its First App Aimed at Targeting Millennials

blimpie-run-2 Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Breaking Down Silos Key to Converged Media in Marketing

Impact of Converged Media SES San Francisco Keynote Panel Sep 17, 2013 - Why do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keynote panel at SES San Francisco 2013. Comments

5 PPC Reputation Management Tips (Including Twitter)

ppc Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a positive or balanced marketing message. Comments

Google AdWords Geo-Targeting: 5 Jaw-Dropping Techniques

Generic Geo-targeting by State Sep 5, 2013 - When it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Comments

Control the Chaos With Affiliate Partners in PPC

clickz-partners Sep 5, 2013 - At the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Comments

10 Conversion Events You Should Be Tracking

conversion-funnel-strategies Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns. Comments

Search Observations From the South of France

france-vacation Aug 16, 2013 - New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated with websites, at lower costs. Comments

Are You Suffering From OCT (Obsessive-Compulsive Testing)?

bad-email Aug 6, 2013 - Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough. Comments

5 Ways to Break Your Campaign Out of an SEM Rut

sem Jul 19, 2013 - It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Comments

Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

mobile-measurement Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

How to Create an AdWords Action Plan From Purchase Path Data

adwords-search-funnels May 31, 2013 - As advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we do. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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