Privacy

iBeacon

Are Beacons Going to Make the Holidays Brighter?

Oct 22, 2014 - The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring? Comments

What Does Ello Mean for Paid Social Advertising?

Social Data Oct 16, 2014 - Will Ello's closed, data-protected model mean changes for the social advertising landscape? Comments

Can Ello Dethrone Facebook?

shutterstock-162169583 Oct 9, 2014 - Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. Comments

Wearables: Bridging Digital to the Real World

shutterstock-191190722 Oct 7, 2014 - Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers. Comments

Data Tidal Wave: Opportunity and Responsibility

sea-wave Oct 1, 2014 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want to understand how their personal data is being used. Comments

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook Logo Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments

How Will Facebook's New Privacy Settings Affect Marketers?

facebook-icon2 Sep 8, 2014 - Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting. Comments

Facebook Leads Way In In-store Sales for SMBs [Study]

facebook-homepage Aug 14, 2014 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily... Comments

CASL: The Sky Isn’t Falling

spam Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

The Old Adage Is True: It’s All About Location, Location, Location

Mobile Targeting Jul 2, 2014 - When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on location data. Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

how-id-based-targeting-is-devouring-cookie-based-targeting Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

privacy-image-sew Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Facebook to Sell Web Browsing Data to Advertisers

facebook-mobile-blue Jun 12, 2014 - The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. Comments

4 Ways to Prepare for the Future of the Inbox

emailcampaign May 28, 2014 - With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and strategically plan for continued optimization tomorrow. Comments

The 10 Things You Should Never Do on Your Phone in Business

smartphone6846 May 28, 2014 - Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Comments

AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org

trustinads May 12, 2014 - The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them if they do occur. Comments

Investing in Trust to Gain Loyalty

Concept image of building trust May 6, 2014 - As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and brands. Comments

Yahoo Drops Support for Do Not Track

yahoocompany-2269-28217275 May 5, 2014 - Personalized content is good for you, apparently. Comments

Facebook Debuts Audience Network and Anonymous Login

mark-zuckerberg-f8-keynote-3 May 1, 2014 - Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Comments

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