Marketing News & Expert Advice
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Privacy
Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Sep 26, 2013 - Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail outlets. Comments
Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy
Jun 24, 2013 -
Marketers can use data to design shared experiences that guide people through the sales or brand journey.
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Digital Analytics Is Not Surveillance
Jun 17, 2013 -
And how I warned about this just before the NSA PRISM scandal broke.
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4 Ways Digital Analytics Is Changing Forever
Jun 3, 2013 -
An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it?
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Predicting Consumer Behavior
May 3, 2013 -
More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer.
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Privacy Please!
Apr 8, 2013 -
How will the privacy policy impact marketers and companies conducting business in Hong Kong?
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Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention
Mar 28, 2013 -
This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management.
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Using a Popover as an Acquisition Tactic
Mar 26, 2013 -
Two sides of the same coin.
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The Death of Audience Buy in China?
Mar 20, 2013 -
CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies?
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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Brands Adopting a Leadership Position on Do Not Track Technology
Aug 28, 2013 -
Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more.
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Tips on Getting Into the Gmail Primary Inbox
Aug 22, 2013 -
Avoid complaints, address issues, but most importantly focus on the interaction.
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How Much Is Facebook's News Feed Worth to Advertisers?
Aug 15, 2013 -
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
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The Year of Mobile (Privacy)
Jul 31, 2013 -
For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the table such as app developers.
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Convergence Analytics Needs a New Unified Query Language
Jul 29, 2013 -
We need a new, forward-looking approach based on the data we will soon have a lot more of.
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IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety
Jul 25, 2013 -
The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongside inappropriate content or pirated intellectual property.
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How to Ride High in Email Marketing
Jul 11, 2013 -
What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview.
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Twitter Reveals Plans for Ad Retargeting
Jul 3, 2013 -
The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.
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Understanding Digital Customer Engagement on a Physical Level
Jun 26, 2013 -
How we can measure physical interaction to better understand customer attention.
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Balancing Personalized Service With 'Creep Factor'
Jun 25, 2013 -
Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers.
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