Marketing News & Expert Advice
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Privacy
For Do-Not-Track Users, Tailored Twitter Won't Work
Twitter's new feature is reliant in part on tracking DNT would disable.
AdTruth Wants to Be Standard for Mobile Tracking
The company held workgroup meetings with agencies, ad tech firms and developers.
Incremental Opt-In: The End of the Privacy Problem
It's up to you to convince people to hand over the keys to their personal data set.
Do Not Track May Come by Year's End
Industry may want DNT to allow basic data collection; the FTC and others do not.
The Great E-Appending Debate
Do you want to invest in the short-term gain and long-term loss or invest in the long-term gain with lots of hard work?
Making Tracks Visiting 'The Trackers'
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
Is Facebook Destroying Trust in Marketers?
The future of data collection relies on broad public acceptance.
Does Everyone Hate Banner Ads?
To change the perception of banner ads, many things must change - and the responsibility falls on more than just advertisers.
FTC Regulations and Email Marketing
What can email marketers learn from the FTC's final privacy report?
TRUSTe Mobile Ad Tool Aims to Plug Privacy Holes
System lets them consumers set mobile tracking preferences.
AdChoices Icon Under Scrutiny as DAA Seeks New Director
Around half of users surveyed had never seen the ad icon when showed it in context in August 2011.
Senate Confirms FTC's Leibowitz for a Second Term
Leibowitz has made online privacy, especially around ad tracking, one of his key issues.
U.S. Lawmakers Demand iPhone App Data From Twitter and Facebook
Senators investigating how 33 popular iPhone applications collect consumer data.
French Data Protection Regulator Queries Google
Data privacy authorities submit 69 questions to search giant.
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