privacy

digital-marketing-challenges

IAB UK Provides Solutions to Five Major Industry Challenges

Aug 21, 2015 - The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Comments

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

data-breach-shutterstock-135704429 Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them. Comments

Win Over the Consumer With Data Transparency

consumer-data Jun 30, 2015 - Companies that are honest about their data practices are more likely to build trust with consumers. Comments

4 Keys to Personalization in an Omnichannel World

content-personalization Jun 30, 2015 - How to achieve that one-to-one connection as your customers navigate across channels. Comments

12 Add-Ons When Setting Up Google Analytics

google-analytics-tag-manager Jun 25, 2015 - Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Comments

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay

apple-pay-mobile-jcpenny-mastercard Jun 10, 2015 - MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Comments

Is It Smart Digital Marketing - Or Is It Creepy?

email-marketing-stories Jun 9, 2015 - Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers. Comments

Google and Levi's Smart Jeans Could Be a Source of Dumb Data

levistrauss Jun 1, 2015 - Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Comments

Facebook's PGP Email Encryption Will Anonymize Email

Facebook Jun 1, 2015 - Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Comments

Will Customers Trust You With Their Data?

privacy-data-retention May 14, 2015 - Do we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Comments

Verizon Expands to Programmatic Advertising With AOL Acquisition

verizon-image-2015 May 12, 2015 - Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Comments

Fairfax v. Telstra: Metadata Ruling Adds Confusion to Australia's Privacy Laws

gavelandscales May 5, 2015 - An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes private information. Comments

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust

Malware cyber criminal Mar 25, 2015 - Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Comments

Data Breaches and Brand Management: How to Preserve Your Brand Value

protect-brand-value Mar 13, 2015 - With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Comments

Mobile Marketing and the War on Bikes: An Unlikely Comparison

mobile-iot Mar 11, 2015 - Does the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in our favor? Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

What’s Ahead for the Emerging Tech Industry in 2015?

future-baby Jan 22, 2015 - As we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable technology, and visual content worlds. Comments

Adblock Plus Now Blocks Facebook Read Receipts

Facebook Likes Vending Machine Dec 3, 2014 - Users can now prevent Facebook from telling senders that they saw their messages. Comments

Facebook Partners With ESET to Fight Malware

security risk management Dec 3, 2014 - Facebook has joined forces with antivirus firm ESET to offer users the ability to scan for viruses and malware. Comments

Twitter Enhances Controls to Lock Out Trolls and Stop Abusive Posts

twitter-logo Dec 3, 2014 - Twitter users have been given quicker and easier options for blocking offensive content on the social network. Comments

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