Marketing News & Expert Advice
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Privacy
Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention
Mar 28, 2013 - This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management. Comments
When Privacy and Business Collide
Jan 17, 2013 -
The time has come where we have to define intellectual private property.
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New Year, New Thinking
Jan 14, 2013 -
Five hot topics that marketers must keep in mind as they execute throughout the year.
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Making Tracks Visiting 'The Trackers'
Jan 9, 2013 -
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
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Facebook Details Upcoming Overhaul of Privacy Controls
Dec 13, 2012 -
Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountered a new challenge that has dogged the social media giant ever since: privacy.
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IAB Unveils Specifications for SafeFrame 1.0
Nov 21, 2012 -
The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols.
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‘You Have NO Privacy. Get Over It’
Oct 16, 2012 -
When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever.
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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Oct 11, 2012 -
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
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Security Execs Say Facebook Use Has Eroded Privacy Forever
Oct 10, 2012 -
Data published on social networks will last forever, warns security panel.
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Facebook Data Partner Gets Senator's Scrutiny
Oct 10, 2012 -
Senator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data they collect.
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ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest
Oct 2, 2012 -
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
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Using a Popover as an Acquisition Tactic
Mar 26, 2013 -
Two sides of the same coin.
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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The Internet of Everything: Reflections on the 2013 Mobile World Congress
Mar 5, 2013 -
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
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What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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Beyond Permission: On-Demand Marketing
Feb 20, 2013 -
With just a few minutes of preparation, you can have a few seconds of your customer's attention.
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Overcoming 'Overly Attached Marketer' Syndrome
Feb 12, 2013 -
What impulse makes marketers think that somehow our brands can become our consumers' whole world?
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FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 -
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
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5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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Update: Last Person With 'Privacy' Revealed
Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
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