Marketing News & Expert Advice
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Privacy
Digital Analytics Is Not Surveillance
Jun 17, 2013 - And how I warned about this just before the NSA PRISM scandal broke. Comments
FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 -
The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA).
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5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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Update: Last Person With 'Privacy' Revealed
Jan 28, 2013 -
When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value.
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When Privacy and Business Collide
Jan 17, 2013 -
The time has come where we have to define intellectual private property.
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New Year, New Thinking
Jan 14, 2013 -
Five hot topics that marketers must keep in mind as they execute throughout the year.
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Making Tracks Visiting 'The Trackers'
Jan 9, 2013 -
A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing.
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Facebook Details Upcoming Overhaul of Privacy Controls
Dec 13, 2012 -
Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountered a new challenge that has dogged the social media giant ever since: privacy.
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IAB Unveils Specifications for SafeFrame 1.0
Nov 21, 2012 -
The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new protocols.
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‘You Have NO Privacy. Get Over It’
Oct 16, 2012 -
When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever.
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Microsoft’s Default Do Not Track Barely Discussed at W3C Meetings
Oct 11, 2012 -
Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Brussels can't even agree on the need for consensus.
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4 Ways Digital Analytics Is Changing Forever
Jun 3, 2013 -
An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it?
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Predicting Consumer Behavior
May 3, 2013 -
More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or behavior patterns prefer.
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Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention
Mar 28, 2013 -
This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data silos, and invest in interaction management.
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Using a Popover as an Acquisition Tactic
Mar 26, 2013 -
Two sides of the same coin.
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Improving Email Acquisition - Site Registration
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
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If It's Not Programmatic Premium, Then What Is It?
Mar 6, 2013 -
We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and buying reserved inventory in a more systematic way.
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The Internet of Everything: Reflections on the 2013 Mobile World Congress
Mar 5, 2013 -
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
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What Brands Can Do to Circumvent Social Hacking
Feb 21, 2013 -
Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital marketing.
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Beyond Permission: On-Demand Marketing
Feb 20, 2013 -
With just a few minutes of preparation, you can have a few seconds of your customer's attention.
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Overcoming 'Overly Attached Marketer' Syndrome
Feb 12, 2013 -
What impulse makes marketers think that somehow our brands can become our consumers' whole world?
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