Programmatic buying

marketing-automation-1

Marketing Automation Redefined

Apr 9, 2014 - Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing automation is a process that marketers must manually initiate. Comments

The Case for a New Type of Premium Programmatic

programmatic Mar 31, 2014 - Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Comments

AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

onebyaol Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments

"Moments" Company Kiip Partners With Publicis Groupe's VivaKi

kiip-snickers-bm Mar 19, 2014 - The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement. Comments

5 Questions to Ask Your Potential Programmatic Buying Partner

question mark Mar 18, 2014 - With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limitations. Comments

Programmatic TV Buying

tv-everywhere Mar 11, 2014 - In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content delivery landscape has evolved to the point where digital advertising tactics could be applied if there was... Comments

Programmatic Selling Advice

automation-shutterstock-87320653 Mar 10, 2014 - Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here are a few things that programmatic sellers need to consider when making inventory available to buyers... Comments

Nielsen: TV and Online Advertising Will Merge by 2020

nielsen18 Mar 6, 2014 - A recent report by Nielsen and Simulmedia says that even with their differences, TV and online advertising will converge in the not-so-distant future. Comments

Adap.TV Extends Audience Path Programmatic Buying to Linear TV

adaptv-linear Mar 3, 2014 - Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, creating the digital-to-TV space. Comments

Google Extends Programmatic Empire With Time Inc. Deal

doubleclick-320x245 Feb 27, 2014 - After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land by also securing a deal with Time Inc. Comments

Addressable Television Is Ready for Prime Time

tv-everywhere Feb 24, 2014 - TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of specific ads to specific households for TV advertising. Comments

Magna Global: 12 Facts on Digital Advertising in China

china Feb 16, 2014 - An agency report detailed digital media trends for China, the third largest ad market worldwide. Here are 12 key facts extracted from the report. Comments

Is Our Future Programmatic?

automation-shutterstock-87320653 Feb 11, 2014 - Programmatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all players in the ecosystem. Comments

What Does Programmatic Mean?

digital-advertising Feb 10, 2014 - With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diversity of advertising and increasing competition for audiences. Comments

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

real-time-bidding-1 Feb 5, 2014 - Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding programmatic trading. Comments

Premium Programmatic?

video-nielsen Jan 28, 2014 - When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Comments

The Programmatic Interrogation

targets Jan 22, 2014 - What, exactly, does "programmatic" mean? Comments

6 Truths I Hold To Be Self-Evident

shutterstock-128798782 Jan 16, 2014 - In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does his best not to roll his eyes and sigh, instead explaining how it all works. Comments

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

gautamdutt Jan 13, 2014 - Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Comments

Australian DSP Brandscreen Seeks Buyers After Entering Into Administration

brandscreen Jan 10, 2014 - A leading DSP in APAC is seeking buyers after appointing Jirsch Sutherland as administrators. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...