Programmatic buying

market-open-exchange

Programmatic in China Part 4: Open Exchange

Apr 7, 2015 - This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Comments

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Convergence analytics Apr 6, 2015 - A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Comments

Unruly Launches Emotional Targeting for Programmatic Video Advertising

emotional-marketing Mar 25, 2015 - The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Comments

6 Questions to Ask Your Programmatic Audience Targeting Partner

question-heads Mar 17, 2015 - Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability. Comments

7 Ways to Make Video Ads Work Better for Your Brand

online-video-1 Mar 12, 2015 - Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Comments

Talking Big Data With The Weather Company's Jeremy Hlavacek

weather-data Mar 10, 2015 - In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big data plays in the brand's marketing strategy. Comments

Programmatic in China Part 3: The Private Marketplace

private-public Mar 8, 2015 - Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Comments

Programmatic Fact vs. Fiction

fact-vs-fiction Mar 2, 2015 - This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Comments

Bad Ads Range From Annoying to Dangerous

Malware cyber criminal Feb 20, 2015 - Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. Comments

Programmatic: More Than Just a Media Buy

programmatic Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments

Programmatic Inventory Isn't Black or White

shutterstock-150989840-programmatic Feb 10, 2015 - The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory? Comments

2015: Rethinking Programmatic

programmatic Feb 9, 2015 - Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Comments

How Will We Get to 100% Viewability? Hint: Don’t Settle

online-video-advertising Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

Is Facebook Pulling the Plug on FBX?

storyimage-facebook Jan 26, 2015 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Comments

Fix Programmatic So It Solves Marketing Problems

programmatic Jan 26, 2015 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

What the Rise of Dark Social Programmatic Means for Facebook

facebook-mobile-blue Jan 15, 2015 - Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilities? Comments

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