Programmatic buying

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How to Navigate Programmatic Buying

Jan 8, 2015 - Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic. Comments

Yahoo Pushes Further Into Mobile With Self-Service Platform

Yahoo Jan 7, 2015 - Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly give the company a competitive edge over Facebook and Google. Comments

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

saatchi-and-saatchi-la-logo Jan 2, 2015 - Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to in-house programmatic buying. Comments

Programmatic Predictions for 2015

2015-new-year Dec 24, 2014 - What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Comments

Programmatic in China Part 1: Programmatic Premium

shutterstock-212715181-bidding Dec 22, 2014 - A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Comments

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

aol-logo-eraser-red Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products. Comments

Welcome to 2015 – The Year of Proficiency

no-excuses Dec 19, 2014 - The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry. Comments

The Future of Online Advertising - Are We There Yet?

advertising-of-the-future Dec 18, 2014 - A look at a piece written a whopping 18 years ago gives a glimpse at what columnist Jim Sterne thought the future of digital advertising might be like in "the future." Did his predictions come true? Comments

Is 2015 Going to Be the Year of the Robot?

year-of-the-robot Dec 17, 2014 - The advent of robotic technology in Asia further showcases how programmatic may be taking over the digital marketing ecosystem. Will 2015 be the year of the robot? Comments

Programmatic Ads Can Now Be Served on Your Wearable Device

smartwatches Dec 17, 2014 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Comments

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

talent-search Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns. Comments

2015 Publisher Predictions

digital-publishing Dec 8, 2014 - As publishers look toward 2015, what are the key areas they should focus on? Comments

Fox Strengthens Video Ad Capabilities With LiveRail Partnership

mobile-video-view Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties. Comments

A Beginner’s Guide to Programmatic Media

beginner-guide Dec 4, 2014 - Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Comments

The 3 Stages of Dysfunction for "Programmatic" Advertising Organizations

programmatic Dec 2, 2014 - As programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire team. Comments

Programmatic: A Playground for Creativity

shutterstock-150989840-programmatic Dec 1, 2014 - Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs the focus of creative agencies to unlock its full potential. Comments

3 "Cs" for Building Successful Display Creative

c-is-for-creative Nov 26, 2014 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

shutterstock-179539388 Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help Yahoo claim leadership in the programmatic video space? Comments

Programmatic Continues to Grow Even as Challenges Linger

programmatic-advertising-pulse Nov 12, 2014 - New research shows that even though marketers face many hurdles in the programmatic marketplace, the industry is continuing to see growth. Comments

Measuring Online TV Through Behavior-Based Measurements

shutterstock-206087233-online-tv-charlie-wang Nov 6, 2014 - Programmatic online TV (OTV) needs to shift from panel-based to behavior-based measurements for the best results. Comments

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