Programmatic buying

true-or-false

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

Sep 3, 2014 - There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology. Comments

Compounding Challenges for the Digital Publisher

digital-publishing Sep 2, 2014 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing right now. Comments

Rovio Tests New Direct Programmatic Capabilities

angry-bird-icon Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing. Comments

These 3 Digital Marketing Trends Are About to Change Advertising

digital-marketing-trends-1 Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend lists but that are experiencing rapid growth as well. Comments

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

programmatic Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments

How to Capture Your Audience With Online Branding

Audience Targeting Aug 3, 2014 - As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully consider the user experience and create engaging, interactive content in order to reach consumers online... Comments

Connecting Data With the Analytics Selfie

selfie-1 Jul 28, 2014 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts. Comments

Content Marketing, Native Advertising, and the Limits of Programmatic

programmatic Jul 23, 2014 - While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

Can Facebook Rival Google With LiveRail Acquisition?

facebook-brand Jul 3, 2014 - The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own properties. Will Facebook now be able to rival Google in terms of video advertising? Comments

The Impact of Going Direct

automation-shutterstock-87320653 Jul 3, 2014 - There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit marketers? Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Publishers Prep for Programmatic

programmatic Jun 23, 2014 - With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnerships that upgrade their offerings and enable the next stage of monetization. Comments

Ad Creative vs. Digital Analytics…Yes We Cannes!

canneslions Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

Google Unveils Premium Programmatic Video Marketplace

googlevideo Jun 5, 2014 - The tech giant has released its own programmatic ad exchange for video ads. Comments

Display Success in 2014: Real-Time Advances

real-time Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

Omnicom, Twitter Enter Into Mobile Ad Deal

Twitter Money May 27, 2014 - Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Comments

Google and AOL Buy Marketing Attribution Start-Ups

attributioncompany May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

automation-shutterstock-136061006 May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

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