Programmatic buying

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Bad Ads Range From Annoying to Dangerous

Feb 20, 2015 - Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. Comments

Programmatic: More Than Just a Media Buy

programmatic Feb 13, 2015 - Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Comments

Programmatic Inventory Isn't Black or White

shutterstock-150989840-programmatic Feb 10, 2015 - The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory? Comments

2015: Rethinking Programmatic

programmatic Feb 9, 2015 - Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Comments

How Will We Get to 100% Viewability? Hint: Don’t Settle

online-video-advertising Feb 2, 2015 - The industry needs to shoot for better viewability metrics, and until 100 percent viewability is the norm, set your own standards and don't settle. Comments

LinkedIn Stops Private Marketplace Deals in the U.K.

linkedinnewlogo Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

Is Facebook Pulling the Plug on FBX?

storyimage-facebook Jan 26, 2015 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Comments

Fix Programmatic So It Solves Marketing Problems

programmatic Jan 26, 2015 - Programmatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from doing its job. Comments

The 5 Trends That Really Matter for Marketers in 2015

Building blocks showing 2015 Jan 20, 2015 - There's been a lot of buzz around what marketers should focus on in 2015, but these are five trends that really warrant your attention. Comments

What the Rise of Dark Social Programmatic Means for Facebook

facebook-mobile-blue Jan 15, 2015 - Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilities? Comments

Programmatic in China Part 2: The Preferred Deal

programmatic Jan 13, 2015 - In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Comments

Google to Roll Out Viewability Reporting

google-logo-square Jan 8, 2015 - At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its programmatic video marketplace. Comments

How to Navigate Programmatic Buying

navigate-2 Jan 8, 2015 - Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic. Comments

Yahoo Pushes Further Into Mobile With Self-Service Platform

Yahoo Jan 7, 2015 - Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly give the company a competitive edge over Facebook and Google. Comments

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

saatchi-and-saatchi-la-logo Jan 2, 2015 - Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to in-house programmatic buying. Comments

Programmatic Predictions for 2015

2015-new-year Dec 24, 2014 - What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Comments

Programmatic in China Part 1: Programmatic Premium

shutterstock-212715181-bidding Dec 22, 2014 - A first look at understanding China's unique programmatic ecosystem, with a focus on programmatic premium. Comments

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

aol-logo-eraser-red Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products. Comments

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