Holding companies continue to zero in on digital shops. Read More...
View articleHolding company purchases well-known social media agency. Read More...
View articleBig four global ad company continues digital expansion with purchase of independent shop. Read More...
View articleMobile has come of age but numerous marketing challenges remain. Read More...
View articleMobile search ad clicks grew 230 percent in the past year, according to Performics. Read More...
View articleSome staffers are let go and some walk as agency realigns to boost creative, social, and analytics chops. Read More...
View articleFirst-party data is informing most exchange buys as opposed to third-party data. Read More...
View articlePublicis expands Vivaki's European presence with acquisition of digital-focused creative shop. Read More...
View articleGlobal sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...
View articleGoogle's adoption of Vivaki's new ASq video ad unit will help increase its scale and visibility. Read More...
View articleBrazil's market growth and big sporting event plans may be prompting a slew of recent digital acquisitions by agency holding companies. Read More...
View articleKenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...
View article