How online and offline will dominate retail in Asia in 2016
Asia

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

View article
The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

8y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

View article
12 best practices for using LinkedIn groups as a marketing tool
Social

12 best practices for using LinkedIn groups as a marketing tool

8y Kristin Kovner

12 best practices for using LinkedIn groups as a m...

As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to in...

View article
Get the latest analysis and reports delivered to your inbox daily
Using Social Listening for Integrated Insights
Analytics

Using Social Listening for Integrated Insights

9y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

View article
China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

View article
Optimize the Buyer Journey with Respectful Retargeting
Marketing

Optimize the Buyer Journey with Respectful Retargeting

9y Guest

Optimize the Buyer Journey with Respectful Retarge...

Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...

View article