Feb 21, 2013 - People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Comments
May 16, 2012 - Survey measures tags from ads, analytics, email and social media firms. Comments
Apr 15, 2011 - New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Comments
Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments
Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.