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Are Banner Clicks the Devil?

Feb 21, 2013 - People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Comments

Study: Websites Managing Average of 14 Third-Party Tags

vendor-tags May 16, 2012 - Survey measures tags from ads, analytics, email and social media firms. Comments

Execs & Accounts: Facebook, Quantcast, Performics

Apr 15, 2011 - New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Comments

The Trouble With Cookies Persists

Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments

10 Research Tools for Social Media Strategies

Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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