Marketing News & Expert Advice
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Quantcast
Are Banner Clicks the Devil?
Feb 21, 2013 - People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Comments
Study: Websites Managing Average of 14 Third-Party Tags
May 16, 2012 -
Survey measures tags from ads, analytics, email and social media firms.
Comments
Execs & Accounts: Facebook, Quantcast, Performics
Apr 15, 2011 - New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Comments
The Trouble With Cookies Persists
Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments
10 Research Tools for Social Media Strategies
Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
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- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
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Adapt marketing for multiple devices
Sitecore
September 23, 2013
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SEO/PPC Project Manager
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