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Are Banner Clicks the Devil?

Feb 21, 2013 - People who click on banner ads are not the same people who convert on your website, according to Quantcast's CEO. Comments

Study: Websites Managing Average of 14 Third-Party Tags

vendor-tags May 16, 2012 - Survey measures tags from ads, analytics, email and social media firms. Comments

Execs & Accounts: Facebook, Quantcast, Performics

Apr 15, 2011 - New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Comments

The Trouble With Cookies Persists

Mar 10, 2011 - A new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Comments

10 Research Tools for Social Media Strategies

Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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