real-time

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Make or Break for Apple Watch Marketing Potential

May 6, 2015 - With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to get you started. Comments

Getting Closer to Your Customers With Real-Time Marketing

real-time Apr 22, 2015 - Real-time marketing can help brands engage with their consumers, but it can be tricky to do well. Here are three companies that have gotten it right. Comments

5 Challenging Questions to Help Close the Customer Experience Gap

Customer Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you close that gap? Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

Facebook Ads and Email – A Chance for the Perfect Fit

facebook-mobile-indonesia Apr 9, 2015 - By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Comments

Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

archive-content Apr 9, 2015 - Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Comments

The Goldfish Generation: Attention Is the New Currency for Advertisers

emerging-seeding-growth-1 Apr 6, 2015 - Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Comments

Building the Digital Marketing Agency of the Future

future1 Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

lee-nadler-mini-czlny Apr 3, 2015 - In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social buzzwords and interacts with Mini owners in real time. Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

Leveraging Entertainment Events: No Longer Just a Job for Social Media

google-knowledge-graph-events Mar 16, 2015 - To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automation can help. Comments

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

4 Essential Elements to Building the Ultimate Data Cloud

Cloud computing Feb 26, 2015 - In this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Comments

Social Media: 15 Ways You’re Doing It Wrong

social-media-wrong-way Feb 24, 2015 - Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Comments

How Digital Marketers Can Win an Academy Award at the Oscars

oscars-2015 Feb 20, 2015 - Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? Comments

The Email Time Capsule: 2010 and Looking Ahead to 2020

time-clocks Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

Why Marketers Are Banking on Social and Mobile in 2015

Social Media Jan 30, 2015 - Social and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the channels of choice. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

4 Ways to Turn Real-Time Into Right-Time Marketing

clock-real-time-risk-waters0314 Jan 13, 2015 - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Comments

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

roi-increase Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments

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