Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do brands and marketers have? Comments
Jul 11, 2014 - Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social proof in the marketing space? Comments
Apr 9, 2014 - New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Comments
Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity may in fact be one of those things that we give up when we embrace the unexpected nature of the... Comments
Mar 3, 2014 - The next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We call it intent targeting. Comments
Jan 23, 2014 - Michael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through his character-forging past. Comments
Jan 22, 2014 - This emerging area of analytics is often misunderstood, but is infinitely actionable. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014