retail

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The Future of Digital Retail – a Global Perspective

Jul 1, 2014 - As the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" multichannel retail experience. Comments

Convergence Growing Pains in TV and Retail Marketing

pyramid-1 Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities. Comments

Fun With Email Fundamentals

email-survey May 6, 2014 - If you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Comments

Publishing Get Ready! The "Wearable Consolidation" Is Coming

wearable-technology-vectors Apr 25, 2014 - The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near future. Comments

Is Bitcoin the Future of E-Commerce?

bitcoin2-5 Apr 16, 2014 - These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Comments

#CZLNY: Amazon’s Performance Secrets

amazon1 Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

Breaking Down Pinterest’s Updated Policies and What This Means for Marketers

pinterest-logo Apr 3, 2014 - With the changes to Pinterest's Acceptable Use Policy, marketers may have to rethink the way they use the social site. The policy update includes modifications to the rules on compensation, accessing data, and contests. Comments

7 Real-World Lessons From Beacons

estimote Mar 30, 2014 - As with any new technology, beacons' early days are pretty volatile territory, but we wanted to share some insights around the initial promise of beacons, good or bad. Comments

Ted Baker Brings the Circus to Town in #ZolTed

ted-baker-zolted Mar 11, 2014 - The #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus talent video challenge. Comments

2014 Starting Off with Terrible PR for Marketers

An eye in close-up superimposted by a screen of random numbers Jan 28, 2014 - Between data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Comments

Rolling Out the Welcome Mat: Selling Directly to Consumers on Your Website

shopping-online-ecommerce Jan 14, 2014 - A growing number of companies are realizing they are doing business in a brave new world, where marketing to consumers can't be left to their online retail partners, distributors or affiliates. Comments

Can Digital Finally Drive Offline Sales At Scale?

shopping-data Jan 7, 2014 - Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline. Comments

Where Did We Lose the WOW in Retail?

wow Jan 6, 2014 - Have we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in retail. Comments

Cart Hoppers Are Still Shoppers: Better Connect with Cross-Device, Frequent Shoppers

google-shopping-plas Dec 26, 2013 - While abandonment rates are increasing, does that necessarily mean that consumers are abandoning their order? Jim Davidson shares insights from recent Bronto/Magento research on shopper frequent and cross-device shopper cart behavior. Comments

Major CPG Companies Put More PPC Budget Into Brand Awareness

cpg-ppc-spend Dec 13, 2013 - Consumer packaged goods like toothpaste, soda, and candy are typically sold through a third-party retailer; however, that's not stopping some of the largest brands from using PPC for brand awareness campaigns, according to a new AdGooroo study. Comments

Close That Sale: Convince Your Customer to Sleep On It

salesman-contract Nov 11, 2013 - Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics. Comments

Augmented Reality Serves Both the Customer and the Business

Inition's augmented reality and 3D printing project Oct 11, 2013 - Augmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can, demonstrating your brand's understanding that people want to feel like people. Comments

Inbound Marketing for eCommerce: Marketing on Steroids

what-is-inboundmarketing Oct 9, 2013 - Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Comments

Yelling Louder Won't Sell Your Products

angry-at-email Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Getting People to Buy Less

return-to-sender Aug 29, 2013 - What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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