ROI

email-marketing-changes

Father of Spam, Mother of Invention: How Much Has Email Changed in 37 Years?

May 1, 2015 - Nearly 37 years after the first bulk promotional email was sent, too little has changed in the email marketing industry. How can marketers raise the bar? Comments

Should Marketing Adapt to Sales or Sales Adapt to Marketing?

sales-marketing-aligned Apr 28, 2015 - As a part of marketing automation implementation, should marketing yield to sales' processes or the other way around? Comments

Twitter Launches Self-Serve Ads for Indonesian SMBs

twitter-mobile-2015 Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

Increase the Persuasive Momentum of Your Conversion Funnels

Funnel Apr 17, 2015 - Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion funnel. Comments

Email as the Digital Workhorse in the Spotlight

email-spotlight Apr 16, 2015 - Plus, seven killer stats that will never let you take email for granted again. Comments

AOL ONE Aims to Simplify Programmatic

aol-logo-eraser-red Apr 14, 2015 - AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Comments

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

digital-mall-social-marketing-performance Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia. Comments

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

mothers-day Apr 2, 2015 - As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

Should Brands Pull Back on Detailed Analytics?

analytics-measurement Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run? Comments

Is Your Marketing Budget Mobile Enough? [Study]

Budget Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments

SXSW 2015: Esurance Uses Big Data to Drive Engagement

sxsw-2015 Mar 15, 2015 - Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about using data to personalize the user experience. Comments

VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)

matt-van-dalsem-blackrock Mar 11, 2015 - In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Comments

Creative Ideas Are Good, but Creative Solutions Are Better: Managing Online Leads

mobile-phone-promotion Mar 10, 2015 - A look at how to use data for more targeted advertising and better return on investment. Comments

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Budget Mar 10, 2015 - Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Comments

Why You Need Pay-for-Performance Analytics

advanced-analytics Mar 9, 2015 - It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Comments

Is CRO a Dead End?

dead-end Mar 6, 2015 - Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Comments

Email Marketers Are the New Keymasters of Digital Experience

email-keymasters-digital-experience Mar 3, 2015 - Email marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digital engagements and tracking their efficacy. Comments

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

4 Ways to Rally Around a Marketing Program

A crowd cheering Feb 25, 2015 - Beyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Comments

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