While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Read More...
View articleWhile various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...
View articleCapitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...
View articleQ&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...
View articleThe display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articleSix trends media planners and brand marketers should consider for the year. Read More...
View articleOnline video and multi-screen will be big this year. Read More
View articleTwo big shifts will impact search marketers in 2013. Read More...
View articleThree execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Read More...
View articleDMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...
View articleI-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Read More...
View articleJapan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...
View articleThe Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...
View articleAd exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...
View articleAdvertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...
View articleHere's a quick checklist if you're considering to go beyond automation. Read More...
View articleIt is important for us to ask: just because we can target people, should we? Read More...
View articleAn overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Read More...
View articleHere's why these principles haven't changed at all when it comes to digital. Read More...
View articleDisplay advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Read More...
View articleRecession or no recession, spending on digital advertising will continue to grow this year. Read More...
View articleMatt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...
View articleConsider these approaches to audience targeting. Read More...
View article