Sep 29, 2015 - Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing. Comments
Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments
Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments
Sep 4, 2014 - The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites. Comments
Sep 4, 2014 - The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET