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Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

Apr 23, 2014 - The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertising and marketing can we expect to see? Comments

LinkedIn Reaches 300 Million Members Amid Mobile Push

linkedin-logo Apr 21, 2014 - The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Comments

Taco Bell Breakfast Phones Dial Up New Menu Buzz

taco-bell-breakfast-phone-1 Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages about missions and prizes. Comments

The Hierarchy of Social Engagement Value

Social media Mar 21, 2014 - In the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, user-generated content, videos, and real-world events. Comments

"Real Time" Kills Exclusive Deals

exclusive-shutterstock-171923567 Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity may in fact be one of those things that we give up when we embrace the unexpected nature of the... Comments

A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

oscars-shutterstock-124201903 Mar 6, 2014 - What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million dollar media buy and organic product placement on the world's biggest stage, how could companies hope... Comments

Paid and Earned Media Unite for Award-Winning Oscars Performance

oscarsselfie Mar 3, 2014 - Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Comments

Today's Innovation Is Happening in the Home

steak Feb 23, 2014 - Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced in the heart of consumers' lives – in the home. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

fandango Jan 8, 2014 - The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Comments

Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]

twitter Dec 3, 2013 - Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards real time content marketing. Comments

Understanding Digital Customer Engagement on a Physical Level

customers Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

samsung-galaxy-s4-launch Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments

Does Smart TV Feature in Your Digital Strategy?

kinnect1 Aug 6, 2012 - If you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Comments

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

smartphonefeatured Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

How to Select an Effective Keyword Phrase for a Marketing Campaign

searchbox Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

Mobile Marketing: From Concept to Practice

mobile Oct 9, 2010 - Are you still using conventional media planning methods to manage new digital media? Comments

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