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Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]

Dec 3, 2013 - Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards real time content marketing. Comments

Understanding Digital Customer Engagement on a Physical Level

customers Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

samsung-galaxy-s4-launch Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments

Does Smart TV Feature in Your Digital Strategy?

kinnect1 Aug 6, 2012 - If you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Comments

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

smartphonefeatured Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

How to Select an Effective Keyword Phrase for a Marketing Campaign

searchbox Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

Mobile Marketing: From Concept to Practice

mobile Oct 9, 2010 - Are you still using conventional media planning methods to manage new digital media? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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