Dec 3, 2013 - Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards real time content marketing. Comments
Jun 26, 2013 - How we can measure physical interaction to better understand customer attention. Comments
Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments
Aug 6, 2012 - If you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Comments
Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments
Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments
Oct 9, 2010 - Are you still using conventional media planning methods to manage new digital media? Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT