The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...
View articleThe professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Read More...
View articleThe brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages a...
View articleIn the hierarchy of social engagement value, simple likes and retweets come at the bottom, followed by sharing of brand-related content, sweepstakes, ...
View articleIn the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...
View articleWhat became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million ...
View articleHollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Read More...
View articleGoogle’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experien...
View articleBuilding Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to ...
View articleThe brands will allow consumers with select Samsung products to make purchases directly from their TVs. Read More...
View articleParminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards ...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleSamsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Read More...
View articleIf you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Read More...
View articleOptimizing content for model variations can be costly and difficult to maintain. Consider this approach. Read More...
View articleBefore you select a keyword to put in the search box on your offline ad, consider these best practices. Read More...
View articleAre you still using conventional media planning methods to manage new digital media? Read More...
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