Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Marketo appoints new global president
Disruptive MarTech

Weekly MarTech review: Phrasee $4m funding, Amobee acquires Videology, Mark...

6y Kimberly Collins

Weekly MarTech review: Phrasee $4m funding, Amobee...

We review the top news in martech from the week of August 28–September 4, 2018. Phrasee lands $4m funding, Amobee acquires Videology, Marketo appoints...

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Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign
Disruptive MarTech

Weekly MarTech review: cuts to Facebook ad-targeting, updates to Google Ana...

6y Kimberly Collins

Weekly MarTech review: cuts to Facebook ad-targeti...

We review the top news in martech from the week of August 20–27, 2018. Cuts to Facebook ad-targeting, updates to Google Analytics and Adobe Campaign. ...

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Weekly MarTech review: Google beta launches Google Signals, Facebook offers Create to Convert, Oracle releases GraphPipe
Disruptive MarTech

Weekly MarTech review: Google beta launches Google Signals, Facebook offers...

6y Kimberly Collins

Weekly MarTech review: Google beta launches Google...

In this review of last week's top MarTech news, we highlight the beta launch of Google Signals empowering marketers with a cross-device view of the cu...

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Goliath vs. Goliath: Amazon's ad spend continues to soar
Search

Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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The Transformation of Search Summit: Strategy and tactics to harness the next generation of search marketing
Search

The Transformation of Search Summit: Strategy and tactics to harness the ne...

6y Clark Boyd

The Transformation of Search Summit: Strategy and ...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the trans...

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Google, Amazon and the relationship between paid search and ecommerce
Search

Google, Amazon and the relationship between paid search and ecommerce

6y Mike O'Brien

Google, Amazon and the relationship between paid s...

Amazon has always threatened retailers, but as the ecommerce juggernaut grows its digital ad business, it's also posing a challenge to Google, which h...

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How will the social media landscape change in 2018?
Digital Marketing

How will the social media landscape change in 2018?

6y Tereza Litsa

How will the social media landscape change in 2018...

A new year brings new goals. What should we expect from social media in 2018. Read More...

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How Airbnb is putting AMP at the core of its digital strategy
Search

How Airbnb is putting AMP at the core of its digital strategy

6y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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What’s your Amazon strategy?: Breaking silos and brand new budgets
Search

What’s your Amazon strategy?: Breaking silos and brand new budgets

6y Mike O'Brien

What’s your Amazon strategy?: Breaking silos and b...

Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...

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Reviews and refinement: Using customer reviews to identify areas for improvement
Content

Reviews and refinement: Using customer reviews to identify areas for improv...

6y Mike O'Brien

Reviews and refinement: Using customer reviews to ...

Making customer reviews part of your marketing strategy is essential, especially since 92% of people hesitate to buy a product that doesn’t have any. ...

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What’s your Amazon strategy?: Tapping into The Holy Grail of transactional data
Ecommerce

What’s your Amazon strategy?: Tapping into The Holy Grail of transactional ...

6y Mike O'Brien

What’s your Amazon strategy?: Tapping into The Hol...

Over the last 23 years, Amazon has evolved from an online bookseller to an “everything store” that’s becoming a bigger player in the digital marketing...

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Customer reviews: The not-so-secret SEO tactic
Content

Customer reviews: The not-so-secret SEO tactic

6y Mike O'Brien

Customer reviews: The not-so-secret SEO tactic

Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...

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The three best B2B marketing channels for small businesses (and how to use them)
Content

The three best B2B marketing channels for small businesses (and how to use ...

7y Chris Camps

The three best B2B marketing channels for small bu...

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...

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Five quick tips to boost your SEO in 2017
Search

Five quick tips to boost your SEO in 2017

7y Tereza Litsa

Five quick tips to boost your SEO in 2017

It’s the right time of the year to evaluate your SEO strategy and examine the best ways to improve it during 2017. This doesn’t have to be a complicat...

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Why are enterprise companies missing out on search?
Paid Search

Why are enterprise companies missing out on search?

8y Rebecca Sentance

Why are enterprise companies missing out on search...

SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advert...

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How are beacons going to affect search marketing?
Acquisition

How are beacons going to affect search marketing?

8y Matt Owen

How are beacons going to affect search marketing?

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that ma...

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Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

8y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

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Vodafone's top three tips to improve your mobile marketing
Conference Coverage

Vodafone's top three tips to improve your mobile marketing

8y Mike O'Brien

Vodafone's top three tips to improve your mobile m...

While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact ...

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What personalization means for the travel industry
Data insights

What personalization means for the travel industry

8y Mike O'Brien

What personalization means for the travel industry

All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically bran...

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What is x-commerce and why should marketers care?
Asia

What is x-commerce and why should marketers care?

8y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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ClickZ cases the candidates: the journey from search to site
Search

ClickZ cases the candidates: the journey from search to site

8y Mike O'Brien

ClickZ cases the candidates: the journey from sear...

There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at...

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The digital download: Instagram ups video ads to 60 secs, Twitter customizes emojis
Media

The digital download: Instagram ups video ads to 60 secs, Twitter customize...

8y Yuyu Chen

The digital download: Instagram ups video ads to 6...

With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun. Read More...

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Three factors that determine Super Bowl success
Attribution

Three factors that determine Super Bowl success

8y Mike O'Brien

Three factors that determine Super Bowl success

Super Bowl ads cost millions of dollars, so brands better make them worthwhile. But how can that be measured? Last week, we determined that it is, in ...

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Five ways to boost your conversion rate without wasting ad budget
Acquisition

Five ways to boost your conversion rate without wasting ad budget

8y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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How do Facebook’s ads drive search traffic?
Paid Search

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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The digital download: YouTube ads go real-time, while Facebook woos publishers
Headline News

The digital download: YouTube ads go real-time, while Facebook woos publish...

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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Google blocked 780m 'bad ads' in 2015. Woah
Display Advertising

Google blocked 780m 'bad ads' in 2015. Woah

8y Mike O'Brien

Google blocked 780m 'bad ads' in 2015. Woah

Bad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...

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