search marketing


Yahoo’s Top Tips for Writing Copy That Converts

Oct 1, 2015 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. Comments

Why Quality Content Can Help Top Rankings

Rank Metric Sep 30, 2015 - Content scored high in Moz's biennial ranking of search engine ranking factors. It may have been the first time that it was included in the research, but industry experts believe we'll be seeing a lot more of it as a definitive ranking factor. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

5 Online Freemium Tools for Start-Ups and Agencies

tool-box-1 Sep 23, 2015 - Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Comments

Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO

local-search-seo-shutterstock-110132081 Sep 15, 2015 - Google recently made changes to its Local Pack. Now only exhibiting three top search results, here are five tips to help optimize your SEO strategy and remain relevant in local search. Comments

4 Strategic Tips for Building a Lasting Social Campaign in China

wearesocial-logo Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments

The Role of the Modern Day Web Analyst

analyst Sep 1, 2015 - Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Comments

Your Email Marketing May Impact Your Rankings

patent-pending Aug 10, 2015 - Google was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it reminds us that Google is always watching. Comments

Who Is a Hot Surprise? Never Use Your Worst Photo!

surprise Aug 10, 2015 - Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Comments

Are You Optimistic About SEO?

googlesearch Aug 7, 2015 - Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Comments

Digital Marketing People on the Move: July 2015 Roundup

business-people Aug 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Comments

7 SEO Tools to Improve Content Marketing

keywords-seo-writing Aug 4, 2015 - Key SEO tools to power a content marketing campaign. Comments

Cross-Device Data Analytics for Chinese Websites

cross-device-mobile-tablet Aug 4, 2015 - It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue. Comments

4 Red Flags When Hearing a PPC Agency Pitch

redflag-ppc Aug 3, 2015 - Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency. Comments

The New Media Meritocracy

search-shutterstock-149015609 Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned. Comments

Advertising is on Life Support: Content is About to Be King

content-marketing-new Jul 27, 2015 - Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a publisher. Comments

Local Marketing - Formula for Success

local-marketing-image Jul 24, 2015 - There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Comments

Top 100 Brands Report: Insight into Brand Content on YouTube

youtube-logo Jul 20, 2015 - In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Comments

Fifty Shades of Grey Hat: The SEO Experts Weigh In

grey-hat-seo Jul 17, 2015 - This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can get your site banned from Google. Comments

Big Data: Inspect What You Expect

confused-worker Jul 15, 2015 - Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simply looking at the aggregated report. Comments

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

past-future-street-signs Jul 14, 2015 - Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.