For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleNew York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...
View articleIn a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...
View articleThis is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...
View articleThough creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...
View articleWebinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...
View articleHere's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...
View articleBy using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...
View articleLinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleAt ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...
View articleJust in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleGeneric marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleThe more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...
View articleMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleThough not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...
View articleConsumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Read More...
View articleClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...
View articleWhether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...
View articleTangible benefits and customized content are the pillars of a successful email rewards program. Read More...
View articleSome websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...
View articleWhen Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...
View articleDelivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...
View articleToday, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...
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