Traveling at the speed of culture: can marketing automation keep up?
Automation

Traveling at the speed of culture: can marketing automation keep up?

8y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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Don’t let your customers walk away from their carts
Ecommerce

Don’t let your customers walk away from their carts

8y Jim Davidson

Don’t let your customers walk away from their cart...

E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...

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Localization is FXCM's key to success in Asia
Asia

Localization is FXCM's key to success in Asia

8y Sophie Loras

Localization is FXCM's key to success in Asia

New York-listed FXCM has a long history in Asia. Its localization strategy, under APAC marketing director, Ashley Chun, has been vital. Read More...

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Staying relevant in a mobile, multichannel, data-driven world
Asia

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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Avoid the one digital marketing mistake that will alienate your customers
Display Advertising

Avoid the one digital marketing mistake that will alienate your customers

8y Jason Klein

Avoid the one digital marketing mistake that will ...

This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent de...

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As programmatic becomes more commonplace, what does that mean for creative?
Display Advertising

As programmatic becomes more commonplace, what does that mean for creative?

8y Mike O'Brien

As programmatic becomes more commonplace, what doe...

Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...

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4 steps to creating your best webinar ever
Marketing

4 steps to creating your best webinar ever

8y Robin Neifield

4 steps to creating your best webinar ever

Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation t...

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How to make data actionable by using segments
Analytics

How to make data actionable by using segments

8y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

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5 Elements to Move from Segmentation to Personalization
Automation

5 Elements to Move from Segmentation to Personalization

9y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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Content Through the Marketing Funnel
Asia

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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How American Apparel Is Moving to Value-Driven Data Analytics
Conference Coverage

How American Apparel Is Moving to Value-Driven Data Analytics

9y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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Who Is a Hot Surprise? Never Use Your Worst Photo!
Asia

Who Is a Hot Surprise? Never Use Your Worst Photo!

9y David Ketchum

Who Is a Hot Surprise? Never Use Your Worst Photo!

Just in time for the sleepy summer silly season, David Ketchum offers the following tips for campaign and keyword optimization. Read More...

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Optimize the Buyer Journey with Respectful Retargeting
Marketing

Optimize the Buyer Journey with Respectful Retargeting

9y Guest

Optimize the Buyer Journey with Respectful Retarge...

Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...

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Why the Mathematician Is the New Creative Genius
Data insights

Why the Mathematician Is the New Creative Genius

9y Jonathan Attwood

Why the Mathematician Is the New Creative Genius

Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...

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Five Social Actions that can Help You Convert
Social

Five Social Actions that can Help You Convert

9y Himanshu Sareen

Five Social Actions that can Help You Convert

Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...

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If You Give An Advertiser Trackable Impressions...
Display Advertising

If You Give An Advertiser Trackable Impressions...

9y Robin Neifield

If You Give An Advertiser Trackable Impressions...

The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...

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The Next Stop for Everywhere Marketing: Mobile Apps
Media

The Next Stop for Everywhere Marketing: Mobile Apps

9y Pelin Thorogood

The Next Stop for Everywhere Marketing: Mobile App...

Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...

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Coming Soon To A Marketing Cloud Near You
Advanced Email Marketing

Coming Soon To A Marketing Cloud Near You

9y Dave Hendricks

Coming Soon To A Marketing Cloud Near You

Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...

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Personas Rise Again in Support of 1:1 Personalization
Automation

Personas Rise Again in Support of 1:1 Personalization

9y Stephanie Miller

Personas Rise Again in Support of 1:1 Personalizat...

Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Read More...

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Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Context
Data insights

Marketing Buzzword Wars: Personalization Abandoned for Relevancy and Contex...

9y Jason Klein

Marketing Buzzword Wars: Personalization Abandoned...

Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Read More...

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Lessons From the High-Stakes World of Political Email
Email

Lessons From the High-Stakes World of Political Email

9y Emily Alford

Lessons From the High-Stakes World of Political Em...

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...

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Adding the Wow Factor to an Email Strategy
Email

Adding the Wow Factor to an Email Strategy

9y Yuyu Chen

Adding the Wow Factor to an Email Strategy

Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Read More...

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Building Consumer Loyalty With Email Rewards Programs
Email

Building Consumer Loyalty With Email Rewards Programs

9y Yuyu Chen

Building Consumer Loyalty With Email Rewards Progr...

Tangible benefits and customized content are the pillars of a successful email rewards program. Read More...

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Are Social Logins the Future of Segmentation?
Email

Are Social Logins the Future of Segmentation?

9y Emily Alford

Are Social Logins the Future of Segmentation?

Some websites have been slow to adopt social logins, but allowing users to sign in through social media can help email marketers target audience based...

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Nissan Simplifies Testing While Amping Up Segmentation
Email

Nissan Simplifies Testing While Amping Up Segmentation

9y Emily Alford

Nissan Simplifies Testing While Amping Up Segmenta...

When Nissan's newsletter wasn't eliciting click-through or driving engagement, the brand launched a radical year-long testing strategy that measured u...

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Managing the Mobile Customer Journey
Media

Managing the Mobile Customer Journey

9y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level
Data insights

Spotify's Playlist Targeting Takes Behavioral Marketing to the Next Level

9y Emily Alford

Spotify's Playlist Targeting Takes Behavioral Mark...

Today, Spotify introduced its new Playlist Targeting feature that lets brands factor users' moods, needs, and activities into cross-device sponsored c...

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