SEMPO

salary-sacrifice

#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]

Nov 6, 2013 - The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Comments

Internet Marketing Ninjas Hires Chris Boggs as CMO

chrisboggs Feb 4, 2013 - Internet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working closely with the leadership team to help define and grow operations and long-term client deliverable. Comments

ClickZ and SEMPO Launch Search Marketer Salary Survey

sempo-logo Jan 11, 2013 - ClickZ has partnered with SEMPO to launch an industry wide survey to assess the current state of compensation of search marketing professionals in relation to region, experience and responsibly. Comments

SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

sempo-logo Oct 18, 2012 - SEMPO has written the U.S. Federal Trade Commission in support of a review and revision of their 2002 guidelines for search engine disclosure of paid advertisements in search results. Comments

In Memoriam: ClickZ Contributor Ron Jones

ron-jones Jul 10, 2012 - Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones. Comments

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

nokillla Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Overview of Web Analytics Market in China

analyticspyramid Jul 5, 2011 - Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Comments

SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC

Apr 15, 2011 - A look at the 2011 SEMPO State of Search Marketing Report. Comments

It's Time to Redefine SEO

Sep 20, 2010 - It's time. For SEO to grow and to be valued, it needs to be better understood. It must reflect its name in all of organic search, not just websites. Comments

Search Marketing and Social Media: The Perfect Couple, But...

Sep 20, 2010 - ...they must get along. It's probably best to look at social media and search marketing as being part of the same ecosystem, rather than as a "couple." Comments

7 Ways to Use Social Media to Promote Marketing Events

Jul 12, 2010 - Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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