SES

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ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

Apr 21, 2015 - ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before. Comments

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

purple-cow-marketing Mar 27, 2015 - In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseball team shared their insights on how to make your marketing "purple." Comments

#SESLON: Consistency Is Key for Optimizing Marketing

ses-london Feb 11, 2015 - Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare. Comments

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

ses-denver-2014 Oct 17, 2014 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand. Comments

#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

Bruce Daisley at SES London 2014 Feb 11, 2014 - Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning your messages for both planned and unplanned moments. Comments

Zuckerberg and ClickZ Live New York: There's a Keynote Combination

a21020f08afc18a80e4caa7bb10f91f7 Dec 17, 2013 - The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speaker. Comments

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

singapore-7 Dec 10, 2013 - A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Comments

Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]

twitter Dec 3, 2013 - Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards real time content marketing. Comments

SES Conference & Expo Rebrands to ClickZ Live

clickzlive-newyork Nov 19, 2013 - ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication... Comments

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine

judic-111213 Nov 12, 2013 - Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends. Comments

#SESCHI: In the Trenches with Big Data and Converged Media

shutterstock-144212905 Nov 8, 2013 - According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Comments

#SESCHI: Marketers Must React Effectively to Social and Data

shutterstock-151852901 Nov 8, 2013 - In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and even the power outage during the Super Bowl. Comments

#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

110513-middleton Nov 6, 2013 - Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach she refers to as the “nurturing gardener.” Comments

Keyword Research and Optimization: SES Hong Kong

jonquinton Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

seo-analytics Sep 13, 2013 - SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds. Comments

SES SF: Searching for Attribution 'Beyond the Last Click'

clicks Sep 13, 2013 - The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Comments

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists

jeff-hayzlett Sep 12, 2013 - The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way. Comments

Michelle Smith and Persuading Your Potential Customers

target-your-customers Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

Andrew Edwards Sep 4, 2013 - At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever. Comments

Everything You Need to Know About Social at #SESSF

didyouseethat-small-clickz Sep 3, 2013 - Three things you need to know: where to go, what to do, and how to connect. Comments

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

bryan-eisenberg-professional-speaker Aug 28, 2013 - Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps. Comments

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