Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments
Jun 14, 2013 -
Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions.
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Jun 11, 2013 -
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.
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Jun 7, 2013 -
How do brand marketers manage their agencies when things don't work out?
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Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
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May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments
May 28, 2013 -
As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the CMO of Kodak.
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May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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Apr 29, 2013 -
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
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Apr 9, 2013 -
How four pairs of flashy shoes proved why successful social media campaigns are no accident.
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Apr 8, 2013 -
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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Sep 13, 2013 -
SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds.
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Sep 13, 2013 -
The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that.
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Sep 12, 2013 -
The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way.
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Sep 6, 2013 -
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
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Sep 4, 2013 -
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
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Sep 3, 2013 -
Three things you need to know: where to go, what to do, and how to connect.
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Aug 28, 2013 -
Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps.
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Aug 8, 2013 -
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
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Jul 15, 2013 -
In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss.
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Jun 27, 2013 -
Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions.
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November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
Mar 31-Apr 3, 2014
October 8, 2013
1:00pm ET / 10:00am PT
October 15, 2013
1:00pm ET / 10:00am PT
October 17, 2013
1:00pm ET / 10:00am PT