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Intel YouTube Contest Draws Record Conversion Rates

Greg Jarboe  |  Video

May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

Jennifer Wong  |  Mobile

#SESNY: Mobile Marketing: Connecting With Your Audience on the Move

mobile-marketing-ses-new-york-2013 Mar 28, 2013 - How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Comments

Melanie White  |  Conference Call

#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics

ses-ny-efectyv Mar 26, 2013 - The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today. Comments

John Lee  |  Social Media Smarts

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

Danny Goodwin  |  Search Marketing

The Networking Guide to SES New York 2013 #SESNY

SES New York Meet the Experts Mar 18, 2013 - While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees. Comments

Andy Betts  |  Data-Driven Marketing

SES London: The Art of Data-Driven Social Marketing

optimizing-for-a-human Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Comments

Greg Jarboe  |  Social Integration

SES London: Twitter: The Shortest Distance Between You & What Interests You Most

hashtag-abuse Feb 21, 2013 - Oliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Comments

Jon Myers  |  Search Marketing

SES London 2013: How to Make the Most of Your Conference

ses-london-2013-logo Feb 6, 2013 - Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers congregate to share expertise and sharpen their skills during these must-attend sessions Comments

Greg Jarboe  |  Search

With 3 Stellar Keynotes, SES London 2013 Is Shaping Up

ses-london-2013-logo Jan 31, 2013 - The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36 sessions on hot topics, and 72 expert speakers. Comments

Danny Goodwin  |  Strategies

13 New Sessions Added to SES New York 2013

SES New York 2012 Keynote Panel Jan 25, 2013 - With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be a must-attend event for marketers, advertisers, agencies, and business owners of all skill levels. Comments

ClickZ News Staff  |  Strategies

Happy Holidays From Incisive Media

shutterstock-119468578 Dec 24, 2012 - On behalf of the entire team at ClickZ and Incisive Media, we wanted to wish all of our readers Happy Holidays and a wonderful New Year's. Comments

Greg Jarboe  |  Search Marketing

SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

ses-toronto-2012 Apr 29, 2013 - The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape. Comments

John Lee  |  Social Media Smarts

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

didyouseethat-sesny Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments

Andrew Edwards  |  Actionable Analysis

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

Kristin Kovner  |  Media Planning

5 Mistakes Killing Your Marketing

bad-email Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

Melanie White  |  Analytics

VIDEO: The Drive Towards Convergence Analytics

screen-shot-2013-04-01-at-5 Apr 2, 2013 - ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Comments

Ghennipher Weeks  |  Social Media Smarts

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

tv-everywhere Apr 1, 2013 - What's the reason for this marriage between TV and search? Comments

Lisa Lacy  |  Social Media

#SESNY: Activating the Social Search Dynamic

ses-ny-social-search Apr 1, 2013 - Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher in search results and better interact with customers. Comments

Gregg Stewart  |  Local

Optimizing Local Search Campaigns

tabletgrowth Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

Kevin Lee  |  Paid Search

Four Paid Search Takeaways From #SESNY

ses-ny-efectyv Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

Thom Craver  |  Mobile

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Joel Lunenfeld Mar 28, 2013 - Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Comments

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