Marketing News & Expert Advice
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SES
Keyword Research and Optimization: SES Hong Kong
Sep 23, 2013 - Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Comments
Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO
Jun 14, 2013 -
Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mistakes in order to offer solutions.
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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO
Jun 11, 2013 -
To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue.
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Choosing a Digital Agency: Advice From SAP and Adidas [Video]
Jun 7, 2013 -
How do brand marketers manage their agencies when things don't work out?
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Tencent Launches Tango DSP
Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
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China's E-Tail Landscape: What's the Recipe for Success?
May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments
Jeffrey Hayzlett to Keynote at SES Toronto 2013
May 28, 2013 -
As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the CMO of Kodak.
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Intel YouTube Contest Draws Record Conversion Rates
May 6, 2013 -
Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen.
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SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions
Apr 29, 2013 -
The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
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How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY
Apr 9, 2013 -
How four pairs of flashy shoes proved why successful social media campaigns are no accident.
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4 Key Facts From Convergence Analytics Showtime at SES NY
Apr 8, 2013 -
A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications.
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SES SF: Using Metrics to Make the Case for SEO in the Boardroom
Sep 13, 2013 -
SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weeds.
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SES SF: Searching for Attribution 'Beyond the Last Click'
Sep 13, 2013 -
The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that.
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#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists
Sep 12, 2013 -
The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade change and innovation every step of the way.
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Michelle Smith and Persuading Your Potential Customers
Sep 6, 2013 -
We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs.
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Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
Sep 4, 2013 -
At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever.
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Everything You Need to Know About Social at #SESSF
Sep 3, 2013 -
Three things you need to know: where to go, what to do, and how to connect.
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How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg
Aug 28, 2013 -
Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have tools and apps.
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Insider Tips for the Perfect Headline: Email, Mobile, or Social
Aug 8, 2013 -
Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content.
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#SESSF 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote
Jul 15, 2013 -
In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our rapidly evolving industry, here are some new additions and highlights you won't want to miss.
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Social Success: Content, Brand Ambassadors, and Timing
Jun 27, 2013 -
Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content that you can leverage in your social interactions.
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COMMENTS
UPCOMING EVENTS
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November 4-7, 2013
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December 2-4, 2013
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February 10-13, 2014
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March 19, 2014
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Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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