SES

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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Jun 11, 2013 - To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences between search and social advertising; bidding and budgeting; and how to avoid ad fatigue. Comments

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

sesshfeatured Jun 7, 2013 - How do brand marketers manage their agencies when things don't work out? Comments

Tencent Launches Tango DSP

tencentpage Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments

China's E-Tail Landscape: What's the Recipe for Success?

May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments

Jeffrey Hayzlett to Keynote at SES Toronto 2013

jeff-hayzlett May 28, 2013 - As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the CMO of Kodak. Comments

Intel YouTube Contest Draws Record Conversion Rates

myinteledge-youtube-inspiring-moments May 6, 2013 - Intel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. The campaign resulted in the highest conversion rate from ad to response the team had ever seen. Comments

SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

ses-toronto-2012 Apr 29, 2013 - The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape. Comments

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

didyouseethat-sesny Apr 9, 2013 - How four pairs of flashy shoes proved why successful social media campaigns are no accident. Comments

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

5 Mistakes Killing Your Marketing

bad-email Apr 3, 2013 - For every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Comments

VIDEO: The Drive Towards Convergence Analytics

screen-shot-2013-04-01-at-5 Apr 2, 2013 - ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Comments

#SESNY Keynote: How Marketers Can Reach and Engage Audiences With Social TV

tv-everywhere Apr 1, 2013 - What's the reason for this marriage between TV and search? Comments

#SESNY: Activating the Social Search Dynamic

ses-ny-social-search Apr 1, 2013 - Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher in search results and better interact with customers. Comments

Optimizing Local Search Campaigns

tabletgrowth Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

Four Paid Search Takeaways From #SESNY

ses-ny-efectyv Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

#SESNY: Optimizing Second Screen Engagement: Lessons for Brands From Twitter

Joel Lunenfeld Mar 28, 2013 - Twitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Comments

#SESNY: Mobile Marketing: Connecting With Your Audience on the Move

mobile-marketing-ses-new-york-2013 Mar 28, 2013 - How can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Comments

#SESNY: ClickZ and Efectyv Marketing Reveal Inaugural Report on Convergence Analytics

ses-ny-efectyv Mar 26, 2013 - The digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Marketing at SES New York today. Comments

The Anatomy of a Successful B2B Social Marketing Campaign

b2bchalkboard Mar 20, 2013 - Jaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Comments

The Networking Guide to SES New York 2013 #SESNY

SES New York Meet the Experts Mar 18, 2013 - While the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference come after hours - during networking events with more than 100 speakers and your fellow attendees. Comments

SES London: The Art of Data-Driven Social Marketing

optimizing-for-a-human Feb 22, 2013 - AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics. Comments

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