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Social Analytics Workshop: Measuring the ROI of Social Media

Lindsay Schleisman, aimClear  |  Conference Call

Oct 16, 2012 - Need to prove the ROI of social to your boss, or better yet, make money via social media? Maybe it's time to book your ticket to Chicago. Comments

Augustine Fou  |  Conference Call

Search Marketing and Social Media in Regulated Industries

Mar 12, 2012 - Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. Comments

Kevin Lee  |  Paid Search

6 SES San Francisco Key Takeaways

Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments

ClickZ   |  Search Marketing

In Memoriam: ClickZ Contributor Ron Jones

ron-jones Jul 10, 2012 - Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones. Comments

ClickZ   |  Publishing

ClickZ Promotes Kate Kaye, Christopher Heine

clickz-square-logo Apr 12, 2012 - Journalists named to new roles covering digital marketing and advertising. Comments

Christopher Heine  |  Social Media

Facebook Offers Consulting to Automotive Brands

aamco Mar 26, 2012 - Aamco is among brands getting help with pages. Comments

Zachary Rodgers  |  Display Advertising

At SES, Momentum for a 'Viewable' Impression Standard

Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments

Sundeep Kapur  |  Social Integration

Creating Interactive Conversations With Consumers

Mar 22, 2012 - Seven principles for using digital channels to drive engagement. Comments

Anna Maria Virzi  |  Social Media

SES NY 2012 Live Blog: Automating Social Media

Mar 21, 2012 - At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Comments

Rob Graham  |  Social Commerce

The Psychology of Social Commerce

Mar 21, 2012 - Four best practices for retailers and online stores to increase marketing exposure. Comments

ClickZ News Staff  |  Analyzing Customer Data

Google, Adobe Update Analytics Offerings

Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments

John Barnes  |  Actionable Analysis

SES NY 2012 Live Blog: Google Digital Marketing Evangelist

Entrepreneur and author Avinash Kaushik Mar 20, 2012 - Google's Avinash Kaushik shares his experience of optimizing business in a digital age Comments

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