Sharing economy

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Is Facebook the New King of Traffic?

Jul 25, 2014 - Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature, how can marketers best utilize the social platform? Comments

Facebook Reducing Visibility of Auto-Posts in News Feed

facebook-video May 29, 2014 - Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Comments

Pinterest to Star in TV Show "We're Moving In"

pinterest-alt May 9, 2014 - The FYI Network will integrate the Pinterest experience into a new TV series. Comments

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

social-analytics Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate. Comments

Sharing - Watch This Space

lensy-search-beach Feb 13, 2014 - Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to customers seeking alternatives to the mainstream. Comments

Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

airbnb Oct 22, 2013 - Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're becoming your competitors. Comments

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