Sharing economy

digital-publishing

2015 Publisher Predictions

Dec 8, 2014 - As publishers look toward 2015, what are the key areas they should focus on? Comments

3 Reasons Why Employees Want to Tell Your Story

employee-advocacy-megaphone Dec 5, 2014 - Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak up. Comments

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

content Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out. Comments

What Are the Most Shared Ads of 2014?

online-video-advertising Nov 20, 2014 - A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Comments

Less Than 20% of Internet Users Account for 82.4% of Video Shares

online-video-1 Nov 13, 2014 - Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable targets for marketers. Comments

Has Digital Saved the Book Publishing Industry?

digital-publishing Oct 24, 2014 - In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming? Comments

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

sharethislogoimage Oct 20, 2014 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Comments

What Can Marketers Take Away From New Research on Movie Trailers?

movie-trailers Oct 16, 2014 - Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and boost sales. Comments

Innovation in Business: The API Economy

uber Sep 25, 2014 - In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Comments

Millennials More Likely to Purchase What They Share on Social

sharethis Sep 24, 2014 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Comments

Kill It With Fire! 5 Best Practices That Need to Go Away

angry-email Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die out. Comments

5 Things the Mobile Sharing Economy Can Teach the Enterprise

ride-request-small Aug 26, 2014 - The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sharing economy? Comments

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

digital-publishing Aug 5, 2014 - Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels and therefore increase their traffic and revenue. Comments

Is Facebook the New King of Traffic?

Facebook thumbs up Jul 25, 2014 - Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature, how can marketers best utilize the social platform? Comments

Facebook Reducing Visibility of Auto-Posts in News Feed

facebook-video May 29, 2014 - Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Comments

Pinterest to Star in TV Show "We're Moving In"

pinterest-alt May 9, 2014 - The FYI Network will integrate the Pinterest experience into a new TV series. Comments

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

social-analytics Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate. Comments

Sharing - Watch This Space

lensy-search-beach Feb 13, 2014 - Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to customers seeking alternatives to the mainstream. Comments

Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

airbnb Oct 22, 2013 - Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're becoming your competitors. Comments

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