Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula
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Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formul...

10y Benjamin Spiegel

Beyond the Like – Using Post-Action Analytics to C...

Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a c...

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Sharing - Watch This Space
Asia

Sharing - Watch This Space

10y Jermyn Toh

Sharing - Watch This Space

Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to custo...

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Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.
Asia

Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

11y Vincent Teo

Dear Brands, This is the End of Our Friendship. Si...

Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're...

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