Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments
Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile-savvy base. Comments
Jan 24, 2014 - The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping experience available today." Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT