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Facebook to Boost Businesses' Sales With New Ad Unit

Feb 17, 2015 - The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products on the platform. Comments

Brands Not Showing Enough Love for Valentine’s Day

valentinesday Feb 12, 2015 - Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holiday? Comments

Twitter Wins Advertisers But Fails to Draw Users

twitter-logo Feb 9, 2015 - Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an audience. Comments

Snapshot: South Korea’s Social Media Landscape

south-korea-line Feb 1, 2015 - South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and targeted campaigns. Comments

WeChat a Must for Western Brands in China

china-mobile-commerce Jan 29, 2015 - WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Tiffany & Co.’s First LGBT Ad Misses Mark

tiffany-spring2015campaign-gaycouple Jan 16, 2015 - For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Comments

L'Oreal Paris Makes Golden Globes Shoppable on Social

lorealimage2 Jan 13, 2015 - During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Comments

Getting the Most Out of WeChat for Travel Marketing

shutterstock-214783084-chinese-travellers Dec 21, 2014 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Pinterest Is Now Shoppable, But Will Google Be?

fathers-day-mobile-shopping Dec 17, 2014 - Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pinterest adopts something similar. Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

Looking Back on Lessons From China's Singles Day

03oct14-andy-radovic-shutterstock-149807798 Dec 15, 2014 - Alibaba's Singles Day figures were mind-blowing, but the challenge for many brands is how to properly integrate digital into the business management process to benefit from e-commerce in China. Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

Digital Darwinism and Internet Thinking in China [Part 2]

shutterstock-163770449-tea-china Dec 10, 2014 - In the second part of a two-part series, Tencent's SY Lau looks at how the rise of disruption has led to "Internet Thinking" as a marketing approach in China – and what this means for the market in general. Comments

Proactiv Partners With YouTube to Let Vloggers Shine

proactiv-still Dec 10, 2014 - Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message. Comments

5 Ways to Make Your Online Store More Social

5-ways-to-make-your-online-store-more Dec 10, 2014 - As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Comments

Digital Darwinism and Internet Thinking in China [Part 1]

shutterstock-164696231-china-rural-village Nov 30, 2014 - In this first part of a two-part series, Tencent's SY Lau looks at how market disruption has accelerated in China, and what opportunities this creates for marketing and marketers. Comments

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments

Snapchat Partners With Square for Peer-to-Peer Payments

snapchat-logo Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts question the pairing. Comments

An Introduction to Social Media in Hong Kong

shutterstock-141266803-hong-kong Nov 13, 2014 - If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city. Comments

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