social commerce

social-analytics

Beyond the Like – Using Post-Action Analytics to Create a Better ROI Formula

Apr 21, 2014 - Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate. Comments

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How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

groupon-logo1 Jan 13, 2014 - Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Comments

2013 a Great Year for Twitter Users, Advertisers & Investors

Thumbs-up against cloudy sky background illustration Dec 24, 2013 - From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investors. Comments

Why Doesn’t Social Influence Shopping More?

IBM logo Dec 5, 2013 - Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales? Comments

2014: The Year of Social Performance Marketing

shutterstock-160417190 Nov 12, 2013 - With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or media hype but in the channel's ability to deliver real and sustained business value. Here's why. Comments

Encouraging 7 Core Social Media Marketing Behaviors

social-media-marketing Nov 8, 2013 - How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Comments

Why a CMS is Crucial for a Social Business

shutterstock-98778119 Oct 30, 2013 - With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Post-IPO Twitter Positioned for eCommerce Dominance

buy-twitter Oct 7, 2013 - While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Comments

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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