social commerce

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Smile, You’re on Social Media

Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

Pinterest Highlights Products for Sale in Gifts Feed

pinterest-gifts Mar 14, 2014 - The new feed showcases only Product Pins, or Rich Pins with information about pricing and availability, and includes everything from books to clothing to decorations. Comments

Why Second-Screen Media Experiences Need to Be Social

mixed mobiles Mar 11, 2014 - The second screen is no longer just a trend - it is now an integral aspect of media experiences in 2014 - and some of the largest players in media are taking the second-screen experience very seriously. Comments

Mondelez Seizes Online Trends With Launch of Prankstr, Betabox

prankstrlogo Mar 7, 2014 - Mondelez International has teamed up with venture development firm Prehype to launch two beta platforms, Prankstr and Betabox, which have consumer and B2B angles, respectively. Comments

Foursquare Scores Microsoft Double Whammy: Licensing Deal and $15 Million Investment

4sq-deals-rec Feb 5, 2014 - Though somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, alongside a licensing deal, is still a big deal. Comments

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

razorfish Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments

How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

Groupon Pursues Growth Into Flash Fashion With $43M Ideeli Buy

groupon-logo1 Jan 13, 2014 - Groupon is on a buying frenzy and just acquired online flash sales fashion retailer ideeli for $43 million in cash. Comments

2013 a Great Year for Twitter Users, Advertisers & Investors

Thumbs-up against cloudy sky background illustration Dec 24, 2013 - From launching Twitter Vine to their IPO and all the news in between, 2013 was a memorable year for Twitter users, advertisers, marketers, and investors. Comments

Why Doesn’t Social Influence Shopping More?

IBM logo Dec 5, 2013 - Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report say about Thanksgiving and Black Friday retail sales? Comments

2014: The Year of Social Performance Marketing

shutterstock-160417190 Nov 12, 2013 - With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or media hype but in the channel's ability to deliver real and sustained business value. Here's why. Comments

Encouraging 7 Core Social Media Marketing Behaviors

social-media-marketing Nov 8, 2013 - How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive? Comments

Why a CMS is Crucial for a Social Business

shutterstock-98778119 Oct 30, 2013 - With a CMS, a social brand can ensure their site is constantly updated with fresh content, as well as create specified web pages to expound the success of social campaigns. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Post-IPO Twitter Positioned for eCommerce Dominance

buy-twitter Oct 7, 2013 - While many analysts focus on Twitter's potential as a lucrative ad resource and marketing tool, its potential in eCommerce should not be ignored. Comments

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

QVC Launches Social Shopping Site ToGather

togather-on-qvc Oct 2, 2013 - Home shopping network QVC has announced a new social shopping platform called ToGather, designed to extend its shopping-as-entertainment ethos to a digital community. Comments

Social E-Commerce and the Customer Network

ecommerce Aug 27, 2013 - There's been a shift in commerce toward quality over notoriety; and this shift is what makes social marketing a viable strategy, allowing smaller competitors with no marketing department to compete globally. Comments

Changing the Way You Think of Reaching Consumers in Social Streams

facebookmobile Aug 20, 2013 - From this moment forward, you must plan to integrate all of your amazing creative and media resources with the potential power of social networks to reach and engage key audiences. Comments

Hotels and Resorts - Isolated Experiences in Need of Social Awakening

hotels Jul 30, 2013 - Hospitality-based social networking provides an effective way to disseminate massive amounts of information by leveraging the guest community, and builds a far more valuable customer. Comments

Times Have Changed - and so Should Your Approach to Segmentation

segmentationsigns1 Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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