Disney, Samsung Among Instagram Carousel Ad Pioneers
Social

Disney, Samsung Among Instagram Carousel Ad Pioneers

9y Mike O'Brien

Disney, Samsung Among Instagram Carousel Ad Pionee...

Shortly after Instagram launched carousel ads, which give advertisers more flexibility on the platform, brands like Banana Republic, Showtime, and L'O...

View article
Facebook Brings Messenger to Desktop
Social

Facebook Brings Messenger to Desktop

9y Yuyu Chen

Facebook Brings Messenger to Desktop

The social media giant has debuted a Web page for its Messenger mobile app. Read More...

View article
Why eBay and Amazon Will Redefine Local Commerce
Ecommerce

Why eBay and Amazon Will Redefine Local Commerce

9y Dave Evans

Why eBay and Amazon Will Redefine Local Commerce

The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]
Asia

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Power of Instagram for E-Commerce in In...

Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...

View article
VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]
Asia

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

9y Sophie Loras

VIDEO: The Rise of Social Performance Marketing in...

In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...

View article
Twitter Opens Jakarta Office to Grow User Base and Engagement
Asia

Twitter Opens Jakarta Office to Grow User Base and Engagement

9y Sophie Loras

Twitter Opens Jakarta Office to Grow User Base and...

The launch of a new Twitter office in Jakarta will give brands and advertisers in the area better access to product offerings. Read More...

View article
VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]
Asia

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZL...

9y Sophie Loras

VIDEO: Developing a Mobile-First Strategy to Reach...

In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...

View article
Facebook Messenger Adds E-Commerce Capabilities
Media

Facebook Messenger Adds E-Commerce Capabilities

9y Yuyu Chen

Facebook Messenger Adds E-Commerce Capabilities

One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...

View article
Century 21 and Hootsuite Partner to Simplify Social
Social

Century 21 and Hootsuite Partner to Simplify Social

9y Emily Alford

Century 21 and Hootsuite Partner to Simplify Socia...

Two new products from Century 21 and Hootsuite will train Century 21 brokers and agents in best practices for social selling and give individual realt...

View article
Connecting With Hong Kong's Youth: 3 Key Strategies
Asia

Connecting With Hong Kong's Youth: 3 Key Strategies

9y Andreas Krasser

Connecting With Hong Kong's Youth: 3 Key Strategie...

Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...

View article
What's Next for Brands and Wearable Technology in China?
Asia

What's Next for Brands and Wearable Technology in China?

9y Elisa Harca

What's Next for Brands and Wearable Technology in ...

Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...

View article
Indonesia Leads Penetration of Global Mobile Facebook Users
Asia

Indonesia Leads Penetration of Global Mobile Facebook Users

9y Sophie Loras

Indonesia Leads Penetration of Global Mobile Faceb...

Mobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...

View article
Instagram Lets Brands Share More Photos With Carousel Ads
Social

Instagram Lets Brands Share More Photos With Carousel Ads

9y Yuyu Chen

Instagram Lets Brands Share More Photos With Carou...

The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Read More...

View article
How Social Media Can Jumpstart Your Customer Base (and Brand)
Social

How Social Media Can Jumpstart Your Customer Base (and Brand)

9y Ben Plomion

How Social Media Can Jumpstart Your Customer Base ...

Companies without massive budgets should be taking advantage of the benefits of social media to boost their brand's marketing efforts. Read More...

View article
Facebook to Boost Businesses' Sales With New Ad Unit
Social

Facebook to Boost Businesses' Sales With New Ad Unit

9y Yuyu Chen

Facebook to Boost Businesses' Sales With New Ad Un...

The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products ...

View article
Brands Not Showing Enough Love for Valentine’s Day
Marketing

Brands Not Showing Enough Love for Valentine’s Day

9y Yuyu Chen

Brands Not Showing Enough Love for Valentine’s Day

Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...

View article
Twitter Wins Advertisers But Fails to Draw Users
Social

Twitter Wins Advertisers But Fails to Draw Users

9y Emily Alford

Twitter Wins Advertisers But Fails to Draw Users

Twitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an a...

View article
Snapshot: South Korea’s Social Media Landscape
Asia

Snapshot: South Korea’s Social Media Landscape

9y Joshua J. Steimle

Snapshot: South Korea’s Social Media Landscape

South Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...

View article
WeChat a Must for Western Brands in China
Asia

WeChat a Must for Western Brands in China

9y Elisa Harca

WeChat a Must for Western Brands in China

WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Read More...

View article
WeChat Launches Sponsored Moments
Asia

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

View article
Tiffany & Co.’s First LGBT Ad Misses Mark
Marketing

Tiffany & Co.’s First LGBT Ad Misses Mark

9y Yuyu Chen

Tiffany & Co.’s First LGBT Ad Misses Mark

For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Read More...

View article
L'Oreal Paris Makes Golden Globes Shoppable on Social
Social

L'Oreal Paris Makes Golden Globes Shoppable on Social

9y Yuyu Chen

L'Oreal Paris Makes Golden Globes Shoppable on Soc...

During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...

View article
Top 10 Industry Highlights of 2014
Marketing

Top 10 Industry Highlights of 2014

9y Mike O'Brien

Top 10 Industry Highlights of 2014

From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...

View article
Getting the Most Out of WeChat for Travel Marketing
Asia

Getting the Most Out of WeChat for Travel Marketing

9y Chris Baker

Getting the Most Out of WeChat for Travel Marketin...

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...

View article
Buy Buttons to Soar in Asia in 2015
Asia

Buy Buttons to Soar in Asia in 2015

9y Sophie Loras

Buy Buttons to Soar in Asia in 2015

Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Read More...

View article
Pinterest Is Now Shoppable, But Will Google Be?
Social

Pinterest Is Now Shoppable, But Will Google Be?

9y Mike O'Brien

Pinterest Is Now Shoppable, But Will Google Be?

Google may be speaking to retailers about a Buy button, shortly after its chief rival pushed harder into search with Amazon Travel. Meanwhile, Pintere...

View article
Digital Predictions for Thailand and Southeast Asia in 2015
Asia

Digital Predictions for Thailand and Southeast Asia in 2015

9y Nick Annetts

Digital Predictions for Thailand and Southeast Asi...

Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into ...

View article