social CRM

mgm-grand-hotel

Segmented Social Marketing Grows MGM Revenues by 300 Percent

Apr 11, 2014 - Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues 300 percent over the last three years. Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and... Comments

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

denise-karkos-tdameritrade Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and social age. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Six Things Digital Marketers Must Know in 2013

growthof2013 Jan 30, 2013 - With so much to take in and learn, let me hash down all the hoopla to what you really must know. Comments

Social Media - Is Corporate Marketing Really Getting It?

socialnetworkfeatured Aug 20, 2012 - Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Comments

ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]

clickzconnectfeatured Aug 1, 2012 - Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM. Comments

Nike Rolls Out its First Social Loyalty Program via Facebook in Hong Kong

makeitcounthk1 Jul 20, 2012 - Nike Hong Kong knows the way to get youths in the city to participate and engage with its Make It Count campaign is by taking the gamification approach leveraging Facebook's social graph. Comments

The Next Big Thing in Local Mobile Marketing

perxsingapore May 9, 2012 - Move over Groupon. Mobile loyalty programs will be everywhere in a few years time. Here's why. Comments

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