Marketing News & Expert Advice

social listening

Get Your Campaign in the Social Stream This Holiday Season

Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Dave Evans | Social Media Smarts

Create Audience Experiences That Drive Recommendations

Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

Michelle Killebrew | Social Media

Demand Generation + Social + Mobile = BFFs

Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

Jasmine Sandler | Social Media

The 5 Ws of Social Media (and the H)

Aug 23, 2013 - Find out who should be doing your social media, what they should be doing, when they should be doing it, why, where, and how. Comments

Russ Fradin | Social Media

Invite Social Media Influencers to Your Brand's Home

Aug 15, 2013 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

John Lee | Social Media Smarts

5 Times It's Better to Be Silent on Social Media

Aug 6, 2013 - In the end, a brand's social presence flourishes most when its cadence and content are driven by genuine interests and insights, not mandates or routines. Comments

Jon Wade | Social Media

The Trouble With Social Media Monitoring in Asia

Mar 28, 2013 - What works in the U.S. doesn't always work in Asia. Consider these three factors. Comments

Christian Arno | Social Media

Tips for Monitoring Brand Reputation Across Different Languages

Oct 8, 2012 - Consider these approaches. Comments

Yean Cheong | Analyzing Customer Data

Going Non-English: A Look at Chinese Search and Social Listening

Jun 14, 2012 - With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified version of the world. But times are changing. Comments

Jon Hoel | Social Media

Selecting the Right Channels for B2B Social Media

May 3, 2012 - Make sure you are aware of the pitfalls in selection. Here's what you can do now. Comments

RP Singh | Social Media

Social Media for B2B Businesses: Missed Opportunity?

Nov 15, 2011 - There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some myths. Comments

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