social listening

social-data-understand

Businesses Understand Value of Social Data But Few Know How to Use It

Oct 24, 2014 - A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy. Comments

Millennials More Likely to Purchase What They Share on Social

sharethis Sep 24, 2014 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Comments

Building Champions: The New Role of the CFO

cfo-suit Sep 24, 2014 - The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Comments

10 Questions to Ask Your Social Media Audience

askquestions Aug 12, 2014 - Here are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next to nothing. Comments

How to Produce Content That Answers Questions and Educates Everyone

are-you-listening Jul 14, 2014 - Marketing automation tools can help brands learn to stop and listen to their customers, and then produce the appropriate, response-driven content. Comments

4 Digital Tools for Trend Scouting and Ideation

Idea Light Bulb Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments

Building Advocates, and Why It Really Matters

social-advocate Jul 2, 2014 - Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also defend your brand if it is unfairly characterized. Comments

Conquering Social Marketing Fears– Part 2

social-media-tv Jun 30, 2014 - Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniques. Comments

Tesco Taps Fans to Create Social Wine

enaleni-s-dream Jun 13, 2014 - The social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Comments

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

Image of a horrible online troll at a computer May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper engagement with customers? Comments

5 Things Small Business Owners Can Do Today to Get Ahead Using Social

klm Apr 8, 2014 - Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets. Comments

The Race for Social Media Marketing

race1 Mar 24, 2014 - Like a crowded road race, there are millions of spectators and, at least, thousands of participants in social media marketing. It takes careful planning and a lot of work to find the participant you are looking for. Comments

Social Media Can Power Your Sales Pipeline

Social Media ROI Feb 10, 2014 - A study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Comments

Invite Social Media Influencers to Your Brand's Home

hype-people Jan 3, 2014 - If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy. Comments

No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations

Concept image of integration Dec 31, 2013 - Gigya VP of marketing John Elkaim shares a three-step process for personalized marketing campaigns using deep identity data. Comments

In Social Media, Everyone Has 'The Right' To Be Offended

lianaevansdecsocial Dec 19, 2013 - You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents. Comments

#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

110513-middleton Nov 6, 2013 - Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach she refers to as the “nurturing gardener.” Comments

5 Reasons No One Clicks Through On Your Brand's Tweets

socialmedia-tweet Oct 8, 2013 - It's one of the most maddening conundrums of social marketing: "I have great content. I'm promoting it. But no one clicks through to actually see it." Your brand's content isn't the problem. It's you. As soon as you start thinking your content is... Comments

Get Your Campaign in the Social Stream This Holiday Season

7-thumbs-up Oct 4, 2013 - There's a lot more to successful social promotions than getting a Like. Learn how to make your holiday campaigns more likeable and shareable to travel farther across social networks. Comments

Create Audience Experiences That Drive Recommendations

Digital Footprint Oct 3, 2013 - These three instances of online experience creation stand out. Plus, a fourth customer experience tip may surprise you. Comments

Demand Generation + Social + Mobile = BFFs

IBM logo Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

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