Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...
View articleTech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...
View articleAn always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...
View articleChinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...
View articleNick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...
View article"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...
View articleIn the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...
View articleIn the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...
View articleAdvertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Rea...
View articleIn this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...
View articleThe movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...
View articleEsurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
View articleThe platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Read More...
View articleSocial media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...
View articleEven businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Read More...
View articleIn a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan...
View articleSocial media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Read More...
View articleThe social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception...
View articleHas the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...
View articleSocial influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them o...
View articleWhy are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channe...
View articleThis year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...
View articleA Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social medi...
View articleA new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...
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