3 Digital Trends to Watch Out for in Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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Marketers: What’s On Your Tech Chart?

Marketers: What’s On Your Tech Chart?

9y Ellen Valentine

Marketers: What’s On Your Tech Chart?

Tech charts visually outline a company's assortment of digital marketing technologies. Here is how marketers can create and use tech charts to organiz...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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China's Ping An Leverages Social Data to Personalize Travel Insurance

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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The Idiot’s Guide to Running a Digital Strategy

The Idiot’s Guide to Running a Digital Strategy

9y Nick Annetts

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...

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Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

9y Mike O'Brien

Twitter: Real-Time Engagement Comes From Small Mom...

"Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-t...

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Tecate Tests Targeted Video on Bicultural Audience

Tecate Tests Targeted Video on Bicultural Audience

9y Emily Alford

Tecate Tests Targeted Video on Bicultural Audience

To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....

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Lessons From the High-Stakes World of Political Email

Lessons From the High-Stakes World of Political Email

9y Emily Alford

Lessons From the High-Stakes World of Political Em...

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...

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VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

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VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

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"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

9y Emily Alford

"Tell Us Your Story" Ribs Brands for Nonsensical T...

Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Rea...

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VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

9y Yuyu Chen

VIDEO: How Wendy’s Leverages Social and Native to ...

In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...

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Is Ex Machina’s Tinder Tactic Clever or Deceptive?

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

9y Yuyu Chen

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this mark...

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SXSW 2015: Esurance Uses Big Data to Drive Engagement

SXSW 2015: Esurance Uses Big Data to Drive Engagement

9y Emily Alford

SXSW 2015: Esurance Uses Big Data to Drive Engagem...

Esurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...

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Delivering Great Customer Experiences

Delivering Great Customer Experiences

9y Dave Evans

Delivering Great Customer Experiences

To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...

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Instagram Lets Brands Share More Photos With Carousel Ads

Instagram Lets Brands Share More Photos With Carousel Ads

9y Yuyu Chen

Instagram Lets Brands Share More Photos With Carou...

The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Read More...

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84 Percent of Millennials Don’t Trust Traditional Advertising

84 Percent of Millennials Don’t Trust Traditional Advertising

9y Yuyu Chen

84 Percent of Millennials Don’t Trust Traditional ...

Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...

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6 Social Media Tips for Highly Regulated Verticals

6 Social Media Tips for Highly Regulated Verticals

9y Angie Pascale

6 Social Media Tips for Highly Regulated Verticals

Even businesses in tightly regulated industries can reap the benefits of social media campaigns, and these six tips can help. Read More...

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Social Media Week: Digital Marketers Must Predict the Future to Succeed

Social Media Week: Digital Marketers Must Predict the Future to Succeed

9y Emily Alford

Social Media Week: Digital Marketers Must Predict ...

In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan...

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Social Media: 15 Ways You’re Doing It Wrong

Social Media: 15 Ways You’re Doing It Wrong

9y Bob Cargill

Social Media: 15 Ways You’re Doing It Wrong

Social media is a ubiquitous part of marketing these days, but many brands are still getting it very wrong. Are you making these mistakes? Read More...

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Social Selling for Sales Success

Social Selling for Sales Success

9y Safitri Sri

Social Selling for Sales Success

The social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception...

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The Marketing Cloud: Broken Promises or a Work in Progress?

The Marketing Cloud: Broken Promises or a Work in Progress?

9y Ohad Hecht

The Marketing Cloud: Broken Promises or a Work in ...

Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...

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3 Tips for Tapping Social Influencers

3 Tips for Tapping Social Influencers

9y Tessa Wegert

3 Tips for Tapping Social Influencers

Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them o...

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Why Dark Social Could Be the Next Big Thing in Digital Marketing

Why Dark Social Could Be the Next Big Thing in Digital Marketing

9y Ben Plomion

Why Dark Social Could Be the Next Big Thing in Dig...

Why are marketers so excited about the possibility of tracking dark social traffic? Not only is it the quantity of traffic found on dark social channe...

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Does Social Sway Elections?

Does Social Sway Elections?

9y Emily Alford

Does Social Sway Elections?

This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols f...

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Businesses Understand Value of Social Data But Few Know How to Use It

Businesses Understand Value of Social Data But Few Know How to Use It

9y Emily Alford

Businesses Understand Value of Social Data But Few...

A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social medi...

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Millennials More Likely to Purchase What They Share on Social

Millennials More Likely to Purchase What They Share on Social

10y Yuyu Chen

Millennials More Likely to Purchase What They Shar...

A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...

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