social media

domains-names

What Social Search and New Domain Extensions Could Mean for Start-Ups

Jun 18, 2015 - Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Comments

How 10 Beer Brands Rock the Social Media Scene

Pint of beer Jun 16, 2015 - Since beer represents good times for so many people, it only makes sense that beer brands take social seriously. And not just the giants like Budweiser and Dos Equis, either. Comments

Why Brands Need to Invest in Experiential Marketing

experience Jun 15, 2015 - With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Comments

UGC Is the Key to Instagram Success [Study]

instagram-icon-large Jun 12, 2015 - User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. Comments

Vodafone Gets Grannies Cooking on Facebook Using Smartphones

Angry granny Jun 12, 2015 - Facebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them with hungry Millennials. Comments

Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

social-sharing-june Jun 12, 2015 - Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says. Comments

Tweets of the Week: Oreo Finds a Twitter BFF

twitter-logo Jun 12, 2015 - This week, Twitter was full of oddly depressing Lion King references, missed opportunities, and of course, platonic love for #NationalBestFriendsDay. Comments

Traditional Media Targets Millennials With Social Influencer Campaigns

social-media-influencer Jun 11, 2015 - Celebrities aren't the only influencers worth their salt. YouTube stars, Instagram success stories and popular Vine users can have just as much, if not more, appeal to digital natives. Comments

Keurig and Hugh Jackman Simplify Complicated Campaign With Social

hugh-jackman-keurig-cup-half-full Jun 9, 2015 - Actor Hugh Jackman has partnered with single serve coffee brand Keurig to promote a documentary, Dukale's Dream, and a fair trade K-Cup offering. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

Adobe Flash Player logo Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence many auto play ads. Comments

Norwegian Airline Creates Emoji URL

norwegian-airlines Jun 5, 2015 - Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for an airplane, slot machine and money. Comments

Did You Blog, Read or Share This Column?

marketing-magic Jun 5, 2015 - Limiting options and using emotion, rather than evaluation, can help create marketing magic: what happens when marketing crosses with psychology. Comments

Beyond YouTube: Alternate Video Venues

social-media-and-video Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat shouldn't be ignored. Comments

General Mills and #CallMeCaitlyn: Is the Middle of the Road the Safest Place to Be?

caitlyn-jenner-call-me-caitlyn Jun 3, 2015 - Caitlyn Jenner has quickly become a Twitter celebrity since her Vanity Fair cover debuted on Twitter. But General Mills has refused to call the former Olympian by her new name. Comments

Hotels.com's Silent Ads Poke Fun at Facebook's Rules

hotelsdotcom Jun 3, 2015 - Clever new ads from Hotels.com feature subtitles and an ASL interpreter. Meant to be watched without sound, the ads acknowledge the default silence of Facebook's news feed videos. Comments

Three Best Practices for Customer Engagement

human-value Jun 3, 2015 - Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade while the latter has doubled. Comments

Introducing "ERM" to Activate Your Secret Weapon: Employees

employee-advocacy Jun 3, 2015 - Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say - brands can increase reach. Comments

Pinterest to Add Buy Button for Revenue Generation

pinterest-tablet-image Jun 2, 2015 - Pinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Comments

Instagram Beefs Up Ad Offerings

instagram-icon-large Jun 2, 2015 - In the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its targeting capabilities. Comments

Facebook's PGP Email Encryption Will Anonymize Email

Facebook Jun 1, 2015 - Facebook has announced a new encryption feature that will secure email data from both hackers and government interference. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...
  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...