Social Media


4 steps to creating your best webinar ever

Nov 2, 2015 - Webinars are not only educational; they are also excellent marketing tools. Use these four strategies to execute quality presentations from creation to delivery and promotion. Comments

Facebook launches slideshow for video content in emerging markets

slideshow-coke-studio-africa-500 Oct 30, 2015 - Facebook's new slideshow image tool will be welcomed by brands that hope to serve up more video content to consumers in emerging markets. Comments

How does Under Armour differentiate itself from Nike via digital marketing?

under-armour-1 Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Comments

Search and social media: a look at current trends in digital storytelling

once-upon-a-time-flickr-11392783794-1da70690bf-z Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

5 strategies for last-minute Halloween marketing on Twitter

halloween-twitter-flickr Oct 29, 2015 - Thanks to the advent of social media, it's never too late to launch time-sensitive holiday campaigns. Here's how you can use Twitter to engage with consumers right before Halloween. Comments

The human behind the device: achieving and measuring true engagement

flickr-edward-blake-digital-engagement Oct 28, 2015 - Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact with individual consumers. Comments

How can you market to millennial moms?

millennial-moms Oct 26, 2015 - Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Comments

TV's problem is the TV itself

dead-tv-flickr191751016-3fd4788789-z Oct 23, 2015 - As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences. Comments

Tweets of the week: winners and losers of Back to the Future Day

backtothefuture Oct 23, 2015 - Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elicited a "Great Scott!" reaction, and which ones were just buttheads? Comments

5 holiday shopping trends to watch

samsung-smartphone Oct 22, 2015 - Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Comments

And the top digital marketer in the presidential race is...

sprinters race Oct 22, 2015 - There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz. Comments

Why start-ups need content marketing

create-content-startup-flickr-1016691310-04f581432f-o Oct 21, 2015 - A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions. Comments

9 great examples of content from online retailers

blendtec Oct 20, 2015 - This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides. Comments

Hashtag hijacking doesn't have to live and die on Twitter

pirateflag Oct 19, 2015 - Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation. Comments

Instant Articles reflect a changing publishing landscape

magazines-image Oct 15, 2015 - Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue, but the gain is user experience. Comments

4 ways to stop throwing your content away

waste-flickr-5444678656-a442e34a0b-z Oct 14, 2015 - Effective execution of a content marketing campaign is easier said than done. Here's how you can create an efficient, organized strategy to generate ROI and increase brand awareness. Comments

Brand humanity: how to advertise relevance

three-papas-homepage Oct 13, 2015 - Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall social relevance. Comments

12 best practices for using LinkedIn groups as a marketing tool

linkedin-logo-flickr-7923280978-e06c9d5532-z Oct 13, 2015 - As the "world's largest professional network," LinkedIn is designed to help increase brand awareness. Here is how you can use its groups feature to increase engagement with targeted audiences. Comments

Tweets of the week: from #AllDayBreakfast to #GreenPoop

mcdonald-s-alldaybreakfast-twitter Oct 9, 2015 - Green poo was one of many colorful ways brands celebrated on Twitter this week, alongside smiles, teachers, and all day breakfasts. Comments

The 3 reasons online advertising campaigns fail

stamp-fail Oct 8, 2015 - There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding these mistakes in your next campaign. Comments

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