social media

local-ecommerce

Why eBay and Amazon Will Redefine Local Commerce

Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

hulu-gifgenerator Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

Twitter Reveals 'Retweet With Comment' for Added Engagement

twitter-bird-logo Apr 7, 2015 - The social platform now offers an extra 116 characters for your sarcastic comments. Comments

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

robin-zucker-playboy-czlny Apr 7, 2015 - In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a substantial footprint on social. Comments

Is Hostess Playing Dumb for Press in #OpeningDay Baseball Tweet?

hostess-cupcakes Apr 6, 2015 - Snack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but was the tweet just a smart social media stunt? Comments

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Convergence analytics Apr 6, 2015 - A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Comments

Final Four: Brands Who Did March Madness Marketing Best

nba-basketball Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

lee-nadler-mini-czlny Apr 3, 2015 - In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social buzzwords and interacts with Mini owners in real time. Comments

Keeping Up With Social Media as Your B2B Marketing Organization Grows

social-sharing-group Apr 3, 2015 - As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Comments

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

digital-mall-social-marketing-performance Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia. Comments

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

lee-nadler-mini-czlny Apr 2, 2015 - In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car brand leverages user-generated content, how it measures the effectiveness of its social media marketing... Comments

Twitter Unveils Tweet-Seeking Curator Tool

Twitter releases Curator Tweet-seeking tool to the world Apr 2, 2015 - The new feature, Curator, is touted as a way to help companies find social content relevant to their brands. Comments

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

mobile-first-search Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

social-mediaw Apr 1, 2015 - In a ClickZ Live New York panel discussion, digital marketers from brands like American Express and Mini USA explained that authenticity and tailoring the correct message to the right channel make for a brand's best social strategy. Comments

9 Things to Consider Before Starting a Blog

new-blog-strategy Apr 1, 2015 - These nine tips can help you revamp your brand's blog or start one from scratch. Comments

The Importance of Where: Geo-Targeting Is a Marketer’s Best Friend

geo-targeting Apr 1, 2015 - Geo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create the most effective marketing. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

Mountain Dew and Spotify Among First to Experiment With Twitter's Periscope

periscope-logo Mar 30, 2015 - As most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was primarily positive. Comments

How to Write an Article That Moves People on Social Media

social-sharing Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

5 Great Ways to Engage Your Employees With Content Marketing

hiring-talented-employees Mar 27, 2015 - Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques. Comments

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