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Japan's Platform Conundrum

Jul 18, 2012 - Japanese consumers are relatively savvy and willing to adopt new technologies, but the businesses that control the distribution of content are less willing to adapt to the changing reality. Comments

How to Create Marketing Videos on the Cheap

Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments

Sony and Firstborn Marry Gadgets to Movies, Games

sony-makebelieve Mar 19, 2012 - Inside Sony's "make.believe" campaign with its agency Firstborn. Comments

Vevo Revamps for Facebook Age, Adds Sales Talent

vevo-vanhalen Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Sony VAIO Connects Facebook, In-Store and World Travel

sonyvaiopassport Aug 10, 2011 - Sony tapped Ignited for a Facebook app with a real-world contest element. Comments

Mobile and Minors - Is the Interaction Meaningful?

Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments

Firm Powering Facebook Credits Launches Ad Business

ad-view-ratings Jul 19, 2011 - Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Comments

Sony Helps Students Hunt Great Lake Shipwrecks

sony-shipwreck Jul 18, 2011 - Branded content plumbs depths, with help from 180LA and the NOAA. Comments

How to Select an Effective Keyword Phrase for a Marketing Campaign

searchbox Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

soccer Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

Facebook: 'Live' Video Channel Will Not Be About Showbiz

dryland Aug 13, 2010 - The social site will launch 'Facebook Live' tonight with an America Ferrera interview. Comments

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