Sony

sony-shipwreck

Sony Helps Students Hunt Great Lake Shipwrecks

Jul 18, 2011 - Branded content plumbs depths, with help from 180LA and the NOAA. Comments

How to Select an Effective Keyword Phrase for a Marketing Campaign

searchbox Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

soccer Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

Facebook: 'Live' Video Channel Will Not Be About Showbiz

dryland Aug 13, 2010 - The social site will launch 'Facebook Live' tonight with an America Ferrera interview. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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