Sony

sony-makebelieve

Sony and Firstborn Marry Gadgets to Movies, Games

Mar 19, 2012 - Inside Sony's "make.believe" campaign with its agency Firstborn. Comments

Vevo Revamps for Facebook Age, Adds Sales Talent

vevo-vanhalen Mar 9, 2012 - Hal Trencher previously led music and entertainment sales at Yahoo. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Sony VAIO Connects Facebook, In-Store and World Travel

sonyvaiopassport Aug 10, 2011 - Sony tapped Ignited for a Facebook app with a real-world contest element. Comments

Mobile and Minors - Is the Interaction Meaningful?

Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments

Firm Powering Facebook Credits Launches Ad Business

ad-view-ratings Jul 19, 2011 - Live Gamer acquires BrandPort and gamerDNA Media to kick start new unit. Comments

Sony Helps Students Hunt Great Lake Shipwrecks

sony-shipwreck Jul 18, 2011 - Branded content plumbs depths, with help from 180LA and the NOAA. Comments

How to Select an Effective Keyword Phrase for a Marketing Campaign

searchbox Dec 29, 2010 - Before you select a keyword to put in the search box on your offline ad, consider these best practices. Comments

Yahoo Launches Ad-Supported Soccer Highlights in U.K.

soccer Aug 17, 2010 - Sony Pictures, Heineken and Adidas are among first to sponsor video highlights. Comments

Facebook: 'Live' Video Channel Will Not Be About Showbiz

dryland Aug 13, 2010 - The social site will launch 'Facebook Live' tonight with an America Ferrera interview. Comments

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