South East Asia

danoneindo

Danone Baby Nutrition: Using SoLoMo to Target Middle-Class Indonesians

Feb 25, 2014 - In this Q&A, Danone Early Life Nutrition digital executive Rini Haerinnisya Ramadhani shares her insights on how the baby nutrition brand uses mobile and social marketing to engage consumers. Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

komli Feb 9, 2014 - The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. Comments

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

ecommerce Jan 13, 2014 - What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Comments

Havas Media APAC: Mobile Marketing to Accelerate Growth in 2014 [Video]

gautamdutt Jan 13, 2014 - Havas Media digital exec weighs in on mobile, RTB, and social media trends to note in 2014. Comments

AXA Indonesia: Digital Plans for 2014 [Video]

axa Jan 5, 2014 - Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Cadreon Expands in Asia; Microsoft and Cathay Among RTB Spenders

ipgmediabrands Jul 9, 2013 - IPG Mediabrands officially launches its programmatic buying platform to nine more markets in Asia. Comments

Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline

xaxis-logo Apr 4, 2013 - WPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Comments

Millennial Media: Mobile Device Trends in Asia [Study]

mobilemix Mar 7, 2013 - In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Comments

Oakley on Social Marketing and Ecommerce in Indonesia [Video]

oakleyindo Jan 7, 2013 - Oakley Indonesia exec shares how she gets buy-in from her boss to invest in digital tools as well as how to do social marketing in the country. Comments

Indonesia: SoLoMo Opportunities and 2013 Mobile Trends [Video]

nokia Jan 3, 2013 - Nokia's digital exec shares the challenges and opportunities for brands to roll out SoLoMo campaigns in Indonesia. Comments

The B2B Marketer of Southeast Asia

semfeatured Oct 22, 2012 - Consider these approaches to using search marketing in the region. Comments

Digital in Indonesia

panteneindonesia Oct 15, 2012 - Indonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

baidumobile Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia

Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments

Exec Moves & Industry Roundup: Havas Media Contacts, Upfront, and I-Media

Aug 10, 2012 - Agency hires in the Philippines; Chinese mobile ad network I-Media poaches Baidu exec, including Jap firm Bilcom expanding into SEA markets. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

Mobile Marketing in Emerging Markets - What You Need to Know

muslimgirlsmobile May 23, 2012 - Five things every marketer should know about mobile in emerging markets. Comments

Getting to Grips With Attribution and Channel ROI

Apr 30, 2012 - Marketers must understand what really contributes to conversion actions as digital spend increases rapidly in South East Asia spurred by local e-commerce. Comments

Nokia Showcases Social Saavy in Indonesia

nokia3c1 Nov 24, 2011 - Campaign for mobile phone in Indonesia featured special social tool for consumers. Comments

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