We Want You Back: Reactivation Campaign
Email

We Want You Back: Reactivation Campaign

13y Jeanne Jennings

We Want You Back: Reactivation Campaign

Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Read More...

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When Automated E-mails Attack
Email

When Automated E-mails Attack

13y Simms Jenkins

When Automated E-mails Attack

How to elevate your e-mail efforts within your demand generation program. Read More...

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On the Subject of Subject Lines
Asia

On the Subject of Subject Lines

13y Stephen Hay

On the Subject of Subject Lines

Consider these five factors to craft a subject line so your email marketing gets read. Read More...

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Canada's Anti-Spam Law
Email

Canada's Anti-Spam Law

13y Dennis Dayman

Canada's Anti-Spam Law

A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Read More...

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JCPenney's SEO No-No - How You Can Avoid a Similar Fate
Search

JCPenney's SEO No-No - How You Can Avoid a Similar Fate

13y Julie Batten

JCPenney's SEO No-No - How You Can Avoid a Similar...

It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be det...

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Handling Spam Complaints: Suspect Messages
Email

Handling Spam Complaints: Suspect Messages

13y Jeanne Jennings

Handling Spam Complaints: Suspect Messages

Identify and address the issues causing people to report your e-mail as spam to improve your long-term relationship with those on your list. Part four...

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Do-Not-Track Deserves to Be Derailed
Marketing

Do-Not-Track Deserves to Be Derailed

13y Anna Maria Virzi

Do-Not-Track Deserves to Be Derailed

Lawmakers should not overlook a greater peril to online consumers: cyber crime. Read More...

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Fishbowls Aren't Always As Transparent As You Think...
Email

Fishbowls Aren't Always As Transparent As You Think...

13y Dennis Dayman

Fishbowls Aren't Always As Transparent As You Thin...

Just because I gave you my e-mail address, doesn't mean I wanted your newsletter. Read More...

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Handling Spam Complaints: Sourcing Complaints
Email

Handling Spam Complaints: Sourcing Complaints

13y Jeanne Jennings

Handling Spam Complaints: Sourcing Complaints

A look at how to identify the underlying causes of spam complaints and fix them before they become problems. Part three in a four-part series. Read Mo...

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Handling Spam Complaints: Unsubscribe Rules
Email

Handling Spam Complaints: Unsubscribe Rules

13y Jeanne Jennings

Handling Spam Complaints: Unsubscribe Rules

Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Read More...

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E-mail Relevancy Powered by Privacy
Email

E-mail Relevancy Powered by Privacy

13y Dennis Dayman

E-mail Relevancy Powered by Privacy

Ensure that the right information at the right time and to the right individual is sent out. Read More...

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Handling Spam Complaints: Feedback Loops
Email

Handling Spam Complaints: Feedback Loops

13y Jeanne Jennings

Handling Spam Complaints: Feedback Loops

An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam c...

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4 Ways Advertising Gets Tricky and Wacky
Marketing

4 Ways Advertising Gets Tricky and Wacky

13y Sean Carton

4 Ways Advertising Gets Tricky and Wacky

As advertisers battle noise to get their messages across, have they gone too far? Read More...

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E-mail Reputation Data Gives More Guidance Than You Think
Email

E-mail Reputation Data Gives More Guidance Than You Think

13y Stephanie Miller

E-mail Reputation Data Gives More Guidance Than Yo...

How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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Facebook Files Suit Against Spammers
Data insights

Facebook Files Suit Against Spammers

13y Douglas Quenqua

Facebook Files Suit Against Spammers

Defendents allegedly tricked users into handing over personal information, spamming friends, and signing up for fake offers. Read More...

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Bot Spotting on Twitter
Conference Coverage

Bot Spotting on Twitter

14y Paul Madden

Bot Spotting on Twitter

How to tell what's a bot and what's not – and when to stop the conversation. Read More...

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Monday Morning Quiz: How Well Do You Know E-mail? Part 2
Email

Monday Morning Quiz: How Well Do You Know E-mail? Part 2

16y Jeanne Jennings

Monday Morning Quiz: How Well Do You Know E-mail? ...

Many marketers rely on e-mail to meet business goals, but how much do they know about its origins? Last of a series. Read More...

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Monday Morning Quiz: How Well Do You Know E-mail? Part 1
Email

Monday Morning Quiz: How Well Do You Know E-mail? Part 1

17y Jeanne Jennings

Monday Morning Quiz: How Well Do You Know E-mail? ...

Many marketers rely on e-mail to meet business goals, but how much do they know about its origins? Read More...

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Don't Let a Spoofer Ruin Your Good Name
Email

Don't Let a Spoofer Ruin Your Good Name

20y Anne Mitchell

Don't Let a Spoofer Ruin Your Good Name

How to protect your domain name and even pursue someone who spoofs your domain name. Read More...

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