Marketing News & Expert Advice
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sports
Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments
NBA Launches First-Ever Social Media Awards
Jun 11, 2012 -
Twelve awards will be handed out June 20.
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Pepsi Max's Video With NBA Star Quickly Explodes
May 23, 2012 -
YouTube effort garners over 3 million views since the weekend.
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Facebook Memes Embraced by 90-Year-Old Sports Brand
Apr 23, 2012 -
Easton leans on social marketing to target high school athletes.
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Miami Marlins Add Latin Flavor to Social Presence
Apr 19, 2012 -
The team recently started a Tumblr to highlight "Miami Style" baseball.
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Timberwolves and Devils Draw Attention to Doodle.ly
Apr 13, 2012 -
The NBA and NHL clubs are running contests using digital drawing app.
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K-Swiss Doubles Down on Digital
Apr 13, 2012 -
Its agency of record, Mile 9, talks about targeting hardcore runners online.
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On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter
Apr 10, 2012 -
Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans.
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Women Buy Into Sports Via Social
Mar 27, 2012 -
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
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Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
From Cities to Resorts, Travel Marketers Flock to Pinterest
Feb 28, 2012 -
Pinterest is the trendiest new destination for the travel industry.
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Roger Black Endorses Twitter Use for Olympics Athletes [Video]
Aug 22, 2012 -
Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy.
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Brands Reflect and Score Olympics Facebook Apps
Aug 14, 2012 -
Citi grabbed its most likes and most People Talking About This during the week ending August 2.
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Olympics Searches Up 10X in First Week of London Games
Aug 7, 2012 -
Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets.
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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Jul 31, 2012 -
Hashtag generated 400 tweets since Game 1.
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Q&A: Jordan Schlachter Connects Brands to Sports Passion
Jul 17, 2012 -
Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience.
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Nike Plans Real-Time Olympics Ads on Twitter
Jul 16, 2012 -
Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter.
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NBC Sports Brings Olympics Coverage to Facebook
Jul 11, 2012 -
App could help NBC glean data about niche interests of its Facebook fans.
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MLB Players Scored Twitter Followers During All-Star Game
Jul 11, 2012 -
MLB reveals social stats from in-game player interaction.
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Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Jul 9, 2012 -
Don Julio sponsors a Twitter-centric real-world scavenger hunt.
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LA Kings Celebrate Stanley Cup Win With Instagram
Jun 12, 2012 -
Team also posted around 40 tweets during last night's game.
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