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New Balance Connects Online and Offline Sales With Live Interactive Video

Aug 18, 2014 - Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline, in-store buyers. Comments

Champs Speaks to High School Athletes in 15-Second Instagram Snippets

adicolortv Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of its kind on Instagram. Comments

Indiana Pacers' Augmented Reality App Lets Fans Compete, Too

pacers-boomer-dunk May 29, 2014 - The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Comments

Adidas to Customize Shoes With Instagram Photos

adidaslogo May 22, 2014 - By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Comments

Former NBA Player Jamal Mashburn Opens Ad Agency

nba-basketball Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

Manchester United's Twitter Game: Win or Lose?

296px-manchester-united-fc-crest Feb 10, 2014 - It may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfielder Juan Mata. Comments

Puma Asks 'What Does Football Mean to You?'

foap-puma Jul 5, 2013 - Puma partnered with Foap, a Swedish-based mobile photo agency for brands, to ask fans "What does football mean to you?" Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Roger Black Endorses Twitter Use for Olympics Athletes [Video]

rogerblack-7 Aug 22, 2012 - Olympics medal winner discusses his views on Twitter, online video and the Olympics legacy. Comments

Brands Reflect and Score Olympics Facebook Apps

ge-healthyshare Aug 14, 2012 - Citi grabbed its most likes and most People Talking About This during the week ending August 2. Comments

Olympics Searches Up 10X in First Week of London Games

Olympics Aug 7, 2012 - Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Comments

Q&A: Jordan Schlachter Connects Brands to Sports Passion

jordan-schlachter-image Jul 17, 2012 - Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

NBC Sports Brings Olympics Coverage to Facebook

nbc-olympics-fb Jul 11, 2012 - App could help NBC glean data about niche interests of its Facebook fans. Comments

MLB Players Scored Twitter Followers During All-Star Game

mlb-allstar Jul 11, 2012 - MLB reveals social stats from in-game player interaction. Comments

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

statefarm-gotobat Jul 9, 2012 - Don Julio sponsors a Twitter-centric real-world scavenger hunt. Comments

LA Kings Celebrate Stanley Cup Win With Instagram

lakings-instagram Jun 12, 2012 - Team also posted around 40 tweets during last night's game. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Pepsi Max's Video With NBA Star Quickly Explodes

uncle-drew May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments

Facebook Memes Embraced by 90-Year-Old Sports Brand

easton-meme-2 Apr 23, 2012 - Easton leans on social marketing to target high school athletes. Comments

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