Marketing News & Expert Advice
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sports
Jeremy Lin Helps Knicks Score Huge Digital Wins
Feb 24, 2012 - NBA team has added 500,000 Facebook fans in two weeks. Comments
Groupon's Big Deal: Worldwide Trip for $10K and $20K
Dec 12, 2011 -
Flights to stop at Paris, Beijing, and other international destinations.
Comments
Google Puts Out Welcome Mat for Co-Op Advertisers
Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments
Virgin America's Google Offer Caps a Very Digital 2011
Dec 8, 2011 - Flight vouchers sold out within hours today. Comments
Inside Virgin America's $60K Cyber Monday Stunt
Nov 29, 2011 -
Airline runs Gilt City deal designed to cut through online clutter.
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LivingSocial Challenges Digital Travel Establishment
Nov 17, 2011 -
Launches hospitality program in the company of the industry's who's who.
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Louisville Slugger Lifts Facebook Chatter by 834%
Nov 9, 2011 -
Offline event bolsters "people talking about this" metric for the baseball brand.
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Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Oct 25, 2011 -
The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics.
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Virgin America's Loopt Campaign Is Big on Prizes
Sep 26, 2011 -
Every check-in at SFO terminal will garner a free gift for three months.
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Toyota Bets on Yahoo's Strength in Fantasy Football
Sep 9, 2011 -
Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence.
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MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Aug 26, 2011 -
Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games.
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Gannett Touts Digital Growth Plans, Partners With MLB
Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments
Adidas Throws Twitter Bomb for 'RG3'
Feb 21, 2012 -
Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson.
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Dog Days of Winter for NJ Devils Social Media Program
Feb 6, 2012 -
NHL team's successful social media program has become its leading sponsorships money maker.
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Insurer Targets NCAA Fans on National Signing Day
Feb 1, 2012 -
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
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What NBC.com's Super Bowl Ad Packages Cost
Jan 31, 2012 -
Brands receptive to live stream promotional opportunities, NBC says.
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Facebook Ads Help NY Knicks Pack Watch Parties
Jan 30, 2012 -
Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham.
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Travel Trade Group Jumps on Obama's Tourism Train
Jan 24, 2012 -
In conjunction with the State of The Union address, group uses web ads and video to promote tourism.
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Meredith Buys AllRecipes, Web's Biggest Food Site
Jan 24, 2012 -
Meredith buys AllRecipes to bolster audience reach.
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Indy Welcomes Super Bowl Visitors With Social Media
Jan 23, 2012 -
Host city will use team of 50 message makers.
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Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Jan 6, 2012 -
Comment catches fire on social media, around paid brand promotions in some cases.
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