sports

k-swiss

K-Swiss Doubles Down on Digital

Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

ozzie-guillen-marlins Apr 10, 2012 - Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Comments

Women Buy Into Sports Via Social

women-holding-basketball Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

From Cities to Resorts, Travel Marketers Flock to Pinterest

pinterest-buffalo-darwinmartin Feb 28, 2012 - Pinterest is the trendiest new destination for the travel industry. Comments

Jeremy Lin Helps Knicks Score Huge Digital Wins

jeremy-lin Feb 24, 2012 - NBA team has added 500,000 Facebook fans in two weeks. Comments

Gannett Touts Digital Growth Plans, Partners With MLB

Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments

Adidas Throws Twitter Bomb for 'RG3'

rg3 Feb 21, 2012 - Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Comments

Dog Days of Winter for NJ Devils Social Media Program

digitalhub Feb 6, 2012 - NHL team's successful social media program has become its leading sponsorships money maker. Comments

Insurer Targets NCAA Fans on National Signing Day

ami-signingday Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments

What NBC.com's Super Bowl Ad Packages Cost

manning Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments

Facebook Ads Help NY Knicks Pack Watch Parties

nicks-nba Jan 30, 2012 - Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Comments

Travel Trade Group Jumps on Obama's Tourism Train

travelassoc-votetravel Jan 24, 2012 - In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Comments

Meredith Buys AllRecipes, Web's Biggest Food Site

allrecipes-video Jan 24, 2012 - Meredith buys AllRecipes to bolster audience reach. Comments

Indy Welcomes Super Bowl Visitors With Social Media

super-bowl-2012-emblem Jan 23, 2012 - Host city will use team of 50 message makers. Comments

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

weightwatchers-charlesweighsin-title Jan 6, 2012 - Comment catches fire on social media, around paid brand promotions in some cases. Comments

Groupon's Big Deal: Worldwide Trip for $10K and $20K

groupon24 Dec 12, 2011 - Flights to stop at Paris, Beijing, and other international destinations. Comments

Google Puts Out Welcome Mat for Co-Op Advertisers

Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments

Virgin America's Google Offer Caps a Very Digital 2011

Dec 8, 2011 - Flight vouchers sold out within hours today. Comments

Inside Virgin America's $60K Cyber Monday Stunt

virginamerica22 Nov 29, 2011 - Airline runs Gilt City deal designed to cut through online clutter. Comments

LivingSocial Challenges Digital Travel Establishment

timos-headshot Nov 17, 2011 - Launches hospitality program in the company of the industry's who's who. Comments

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