sports

marlins-social-media

Miami Marlins Add Latin Flavor to Social Presence

Apr 19, 2012 - The team recently started a Tumblr to highlight "Miami Style" baseball. Comments

Timberwolves and Devils Draw Attention to Doodle.ly

devils Apr 13, 2012 - The NBA and NHL clubs are running contests using digital drawing app. Comments

K-Swiss Doubles Down on Digital

k-swiss Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

ozzie-guillen-marlins Apr 10, 2012 - Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Comments

Women Buy Into Sports Via Social

women-holding-basketball Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

From Cities to Resorts, Travel Marketers Flock to Pinterest

pinterest-buffalo-darwinmartin Feb 28, 2012 - Pinterest is the trendiest new destination for the travel industry. Comments

Jeremy Lin Helps Knicks Score Huge Digital Wins

jeremy-lin Feb 24, 2012 - NBA team has added 500,000 Facebook fans in two weeks. Comments

Gannett Touts Digital Growth Plans, Partners With MLB

Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments

Adidas Throws Twitter Bomb for 'RG3'

rg3 Feb 21, 2012 - Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Comments

Dog Days of Winter for NJ Devils Social Media Program

digitalhub Feb 6, 2012 - NHL team's successful social media program has become its leading sponsorships money maker. Comments

Insurer Targets NCAA Fans on National Signing Day

ami-signingday Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments

What NBC.com's Super Bowl Ad Packages Cost

manning Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments

Facebook Ads Help NY Knicks Pack Watch Parties

nicks-nba Jan 30, 2012 - Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Comments

Travel Trade Group Jumps on Obama's Tourism Train

travelassoc-votetravel Jan 24, 2012 - In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Comments

Meredith Buys AllRecipes, Web's Biggest Food Site

allrecipes-video Jan 24, 2012 - Meredith buys AllRecipes to bolster audience reach. Comments

Indy Welcomes Super Bowl Visitors With Social Media

super-bowl-2012-emblem Jan 23, 2012 - Host city will use team of 50 message makers. Comments

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

weightwatchers-charlesweighsin-title Jan 6, 2012 - Comment catches fire on social media, around paid brand promotions in some cases. Comments

Groupon's Big Deal: Worldwide Trip for $10K and $20K

groupon24 Dec 12, 2011 - Flights to stop at Paris, Beijing, and other international destinations. Comments

Google Puts Out Welcome Mat for Co-Op Advertisers

Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments

Virgin America's Google Offer Caps a Very Digital 2011

Dec 8, 2011 - Flight vouchers sold out within hours today. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...
    • Assistant Product Listing Ads (PLA) Manager
      Assistant Product Listing Ads (PLA) Manager (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for an Assistant Product Listing Ads (PLA...