Olympics Searches Up 10X in First Week of London Games

Aug 7, 2012 - Smartphone searches outscore desktop data requests, said Google, which said 46% of Olympic searches in the UK were made on smartphones and tablets. Comments

Q&A: Jordan Schlachter Connects Brands to Sports Passion

jordan-schlachter-image Jul 17, 2012 - Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Comments

Nike Plans Real-Time Olympics Ads on Twitter

nike-riseabove2 Jul 16, 2012 - Nike will try a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Comments

NBC Sports Brings Olympics Coverage to Facebook

nbc-olympics-fb Jul 11, 2012 - App could help NBC glean data about niche interests of its Facebook fans. Comments

MLB Players Scored Twitter Followers During All-Star Game

mlb-allstar Jul 11, 2012 - MLB reveals social stats from in-game player interaction. Comments

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

statefarm-gotobat Jul 9, 2012 - Don Julio sponsors a Twitter-centric real-world scavenger hunt. Comments

LA Kings Celebrate Stanley Cup Win With Instagram

lakings-instagram Jun 12, 2012 - Team also posted around 40 tweets during last night's game. Comments

NBA Launches First-Ever Social Media Awards

shaq-twitter Jun 11, 2012 - Twelve awards will be handed out June 20. Comments

Pepsi Max's Video With NBA Star Quickly Explodes

uncle-drew May 23, 2012 - YouTube effort garners over 3 million views since the weekend. Comments

Facebook Memes Embraced by 90-Year-Old Sports Brand

easton-meme-2 Apr 23, 2012 - Easton leans on social marketing to target high school athletes. Comments

Miami Marlins Add Latin Flavor to Social Presence

marlins-social-media Apr 19, 2012 - The team recently started a Tumblr to highlight "Miami Style" baseball. Comments

Timberwolves and Devils Draw Attention to

devils Apr 13, 2012 - The NBA and NHL clubs are running contests using digital drawing app. Comments

K-Swiss Doubles Down on Digital

k-swiss Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

On Guillen Crisis, Marlins Speak to Latinos Differently on Twitter

ozzie-guillen-marlins Apr 10, 2012 - Miami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Comments

Women Buy Into Sports Via Social

women-holding-basketball Mar 27, 2012 - Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

From Cities to Resorts, Travel Marketers Flock to Pinterest

pinterest-buffalo-darwinmartin Feb 28, 2012 - Pinterest is the trendiest new destination for the travel industry. Comments

Jeremy Lin Helps Knicks Score Huge Digital Wins

jeremy-lin Feb 24, 2012 - NBA team has added 500,000 Facebook fans in two weeks. Comments

Gannett Touts Digital Growth Plans, Partners With MLB

Feb 22, 2012 - Major League Baseball Advanced Media will team up with Gannett on digital content products. Comments

Adidas Throws Twitter Bomb for 'RG3'

rg3 Feb 21, 2012 - Sneakers brand buys a Promoted Trend to push its Heisman Trophy-winning spokesperson. Comments

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