Dog Days of Winter for NJ Devils Social Media Program

Feb 6, 2012 - NHL team's successful social media program has become its leading sponsorships money maker. Comments

Insurer Targets NCAA Fans on National Signing Day

ami-signingday Feb 1, 2012 - American Family Insurance becomes's first-ever national sponsor for the big online college sports event. Comments

What's Super Bowl Ad Packages Cost

manning Jan 31, 2012 - Brands receptive to live stream promotional opportunities, NBC says. Comments

Facebook Ads Help NY Knicks Pack Watch Parties

nicks-nba Jan 30, 2012 - Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Comments

Travel Trade Group Jumps on Obama's Tourism Train

travelassoc-votetravel Jan 24, 2012 - In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Comments

Meredith Buys AllRecipes, Web's Biggest Food Site

allrecipes-video Jan 24, 2012 - Meredith buys AllRecipes to bolster audience reach. Comments

Indy Welcomes Super Bowl Visitors With Social Media

super-bowl-2012-emblem Jan 23, 2012 - Host city will use team of 50 message makers. Comments

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

weightwatchers-charlesweighsin-title Jan 6, 2012 - Comment catches fire on social media, around paid brand promotions in some cases. Comments

Groupon's Big Deal: Worldwide Trip for $10K and $20K

groupon24 Dec 12, 2011 - Flights to stop at Paris, Beijing, and other international destinations. Comments

Google Puts Out Welcome Mat for Co-Op Advertisers

Dec 12, 2011 - A bid to capture more tourism dollars by supporting multi-party ad buying. Comments

Virgin America's Google Offer Caps a Very Digital 2011

Dec 8, 2011 - Flight vouchers sold out within hours today. Comments

Inside Virgin America's $60K Cyber Monday Stunt

virginamerica22 Nov 29, 2011 - Airline runs Gilt City deal designed to cut through online clutter. Comments

LivingSocial Challenges Digital Travel Establishment

timos-headshot Nov 17, 2011 - Launches hospitality program in the company of the industry's who's who. Comments

Louisville Slugger Lifts Facebook Chatter by 834%

louisville-slugger Nov 9, 2011 - Offline event bolsters "people talking about this" metric for the baseball brand. Comments

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

tupelo-title-img Oct 25, 2011 - The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Comments

Virgin America's Loopt Campaign Is Big on Prizes

virginamerica Sep 26, 2011 - Every check-in at SFO terminal will garner a free gift for three months. Comments

Toyota Bets on Yahoo's Strength in Fantasy Football

toyota Sep 9, 2011 - Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Comments

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

metstwitter Aug 26, 2011 - Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Comments

Seamless Web Rebrands, Shifts to Mobile

seamless Jul 21, 2011 - Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc. Comments

Digital Momentum for NJ Devils on Draft Day and Beyond

ipad Jun 23, 2011 - Hockey club's latest social media gamble: virtual team stock investing. Comments

Nike Turns to Facebook for Action Sports Push

nike-screenshot Jun 3, 2011 - Aims to reach extreme sports fans on social platforms. Comments

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