sports

louisville-slugger

Louisville Slugger Lifts Facebook Chatter by 834%

Nov 9, 2011 - Offline event bolsters "people talking about this" metric for the baseball brand. Comments

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

tupelo-title-img Oct 25, 2011 - The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Comments

Virgin America's Loopt Campaign Is Big on Prizes

virginamerica Sep 26, 2011 - Every check-in at SFO terminal will garner a free gift for three months. Comments

Toyota Bets on Yahoo's Strength in Fantasy Football

toyota Sep 9, 2011 - Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Comments

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

metstwitter Aug 26, 2011 - Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Comments

Seamless Web Rebrands, Shifts to Mobile

seamless Jul 21, 2011 - Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc. Comments

Digital Momentum for NJ Devils on Draft Day and Beyond

ipad Jun 23, 2011 - Hockey club's latest social media gamble: virtual team stock investing. Comments

Nike Turns to Facebook for Action Sports Push

nike-screenshot Jun 3, 2011 - Aims to reach extreme sports fans on social platforms. Comments

Miami Heat Has Dallas' Number on Facebook, Twitter

nbafinals May 31, 2011 - Inside the NBA finalists' social media games. Comments

Bud Promotes Global Social Interaction With Online Reality Show

bud May 18, 2011 - Beer brand gives fans a chance to live "The Big Time." Comments

MLB Looks Beyond Baseball to Reel in New Audiences Online

mlbfancave-guthrie May 4, 2011 - [Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Comments

Heineken App Mixes Gaming, Social Media With Live Sports

heineken-starplayer May 3, 2011 - StarPlayer app rewards people who accurately predict game developments just before they happen. Comments

Green Bay Star Gives Twitter Advice to NFL Draftees

ryangranttitleimage Apr 28, 2011 - Packers running back Ryan Grant talks social media marketing with ClickZ. Comments

New York Yankees Strike Out on Email Security

yankee-logo Apr 28, 2011 - Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Comments

Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]

justin-upton Apr 26, 2011 - ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Comments

SXSWi Video: Southwest Contest Gets Attendees Sprinting

southwest Mar 15, 2011 - Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Comments

Lufthansa Puts Foursquare In Lederhosen

oktoberfest Sep 21, 2010 - Airline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Munich, Germany. Comments

Optimedia U.S. Wins Digital Duties for Longtime Client British Airways

Sep 9, 2010 - Digital account previously belonged to Agency.com. Comments

Hotels Look for the Key to Social Media

Jul 26, 2010 - The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. Comments

Verizon Lands Mobile Deal with NFL

Mar 10, 2010 - NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. Comments

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