What NBC.com's Super Bowl Ad Packages Cost
Marketing

What NBC.com's Super Bowl Ad Packages Cost

12y Christopher Heine

What NBC.com's Super Bowl Ad Packages Cost

Brands receptive to live stream promotional opportunities, NBC says. Read More...

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Facebook Ads Help NY Knicks Pack Watch Parties
Marketing

Facebook Ads Help NY Knicks Pack Watch Parties

12y Christopher Heine

Facebook Ads Help NY Knicks Pack Watch Parties

Social media drives home MSG's answer to Time Warner Cable's blackout in Gotham. Read More...

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Travel Trade Group Jumps on Obama's Tourism Train
Marketing

Travel Trade Group Jumps on Obama's Tourism Train

12y Kate Kaye

Travel Trade Group Jumps on Obama's Tourism Train

In conjunction with the State of The Union address, group uses web ads and video to promote tourism. Read More...

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Meredith Buys AllRecipes, Web's Biggest Food Site
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Meredith Buys AllRecipes, Web's Biggest Food Site

12y Kate Kaye

Meredith Buys AllRecipes, Web's Biggest Food Site

Meredith buys AllRecipes to bolster audience reach. Read More...

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Indy Welcomes Super Bowl Visitors With Social Media
Marketing

Indy Welcomes Super Bowl Visitors With Social Media

12y Christopher Heine

Indy Welcomes Super Bowl Visitors With Social Medi...

Host city will use team of 50 message makers. Read More...

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Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark
Marketing

Weight Watchers: Barkley Won't Lose Job Over 'Scam' Remark

12y Christopher Heine

Weight Watchers: Barkley Won't Lose Job Over 'Scam...

Comment catches fire on social media, around paid brand promotions in some cases. Read More...

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Groupon's Big Deal: Worldwide Trip for $10K and $20K
Marketing

Groupon's Big Deal: Worldwide Trip for $10K and $20K

12y Christopher Heine

Groupon's Big Deal: Worldwide Trip for $10K and $2...

Flights to stop at Paris, Beijing, and other international destinations. Read More...

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Google Puts Out Welcome Mat for Co-Op Advertisers
Marketing

Google Puts Out Welcome Mat for Co-Op Advertisers

12y Douglas Quenqua

Google Puts Out Welcome Mat for Co-Op Advertisers

A bid to capture more tourism dollars by supporting multi-party ad buying. Read More...

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Virgin America's Google Offer Caps a Very Digital 2011
Marketing

Virgin America's Google Offer Caps a Very Digital 2011

12y Christopher Heine

Virgin America's Google Offer Caps a Very Digital ...

Flight vouchers sold out within hours today. Read More...

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Inside Virgin America's $60K Cyber Monday Stunt
Marketing

Inside Virgin America's $60K Cyber Monday Stunt

12y Christopher Heine

Inside Virgin America's $60K Cyber Monday Stunt

Airline runs Gilt City deal designed to cut through online clutter. Read More...

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LivingSocial Challenges Digital Travel Establishment
Marketing

LivingSocial Challenges Digital Travel Establishment

12y Christopher Heine

LivingSocial Challenges Digital Travel Establishme...

Launches hospitality program in the company of the industry's who's who. Read More...

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Louisville Slugger Lifts Facebook Chatter by 834%
Marketing

Louisville Slugger Lifts Facebook Chatter by 834%

12y Christopher Heine

Louisville Slugger Lifts Facebook Chatter by 834%

Offline event bolsters "people talking about this" metric for the baseball brand. Read More...

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Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Marketing

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

12y Zachary Rodgers

Tupelo Tourism Offers Glimpse Into Future of SMB A...

The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Read More...

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Virgin America's Loopt Campaign Is Big on Prizes
Marketing

Virgin America's Loopt Campaign Is Big on Prizes

13y Christopher Heine

Virgin America's Loopt Campaign Is Big on Prizes

Every check-in at SFO terminal will garner a free gift for three months. Read More...

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Toyota Bets on Yahoo's Strength in Fantasy Football
Marketing

Toyota Bets on Yahoo's Strength in Fantasy Football

13y Christopher Heine

Toyota Bets on Yahoo's Strength in Fantasy Footbal...

Carmaker, Pizza Hut, and Miller Lite reap rewards of Yahoo's strong sports presence. Read More...

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MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media
Marketing

MLB Hurricane #Fail? Mets, Orioles Strike Out on Social Media

13y Kate Kaye

MLB Hurricane #Fail? Mets, Orioles Strike Out on S...

Amid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Read More...

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Seamless Web Rebrands, Shifts to Mobile
Marketing

Seamless Web Rebrands, Shifts to Mobile

13y Christopher Heine

Seamless Web Rebrands, Shifts to Mobile

Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc. Read More...

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Digital Momentum for NJ Devils on Draft Day and Beyond
Marketing

Digital Momentum for NJ Devils on Draft Day and Beyond

13y Kate Kaye

Digital Momentum for NJ Devils on Draft Day and Be...

Hockey club's latest social media gamble: virtual team stock investing. Read More...

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Nike Turns to Facebook for Action Sports Push
Marketing

Nike Turns to Facebook for Action Sports Push

13y Jack Marshall

Nike Turns to Facebook for Action Sports Push

Aims to reach extreme sports fans on social platforms. Read More...

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Miami Heat Has Dallas' Number on Facebook, Twitter
Marketing

Miami Heat Has Dallas' Number on Facebook, Twitter

13y Christopher Heine

Miami Heat Has Dallas' Number on Facebook, Twitter

Inside the NBA finalists' social media games. Read More...

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Bud Promotes Global Social Interaction With Online Reality Show
Marketing

Bud Promotes Global Social Interaction With Online Reality Show

13y Jack Marshall

Bud Promotes Global Social Interaction With Online...

Beer brand gives fans a chance to live "The Big Time." Read More...

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MLB Looks Beyond Baseball to Reel in New Audiences Online
Marketing

MLB Looks Beyond Baseball to Reel in New Audiences Online

13y Kate Kaye

MLB Looks Beyond Baseball to Reel in New Audiences...

[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Read More...

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Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

13y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

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Green Bay Star Gives Twitter Advice to NFL Draftees
Marketing

Green Bay Star Gives Twitter Advice to NFL Draftees

13y Christopher Heine

Green Bay Star Gives Twitter Advice to NFL Draftee...

Packers running back Ryan Grant talks social media marketing with ClickZ. Read More...

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New York Yankees Strike Out on Email Security
Email

New York Yankees Strike Out on Email Security

13y Anna Maria Virzi

New York Yankees Strike Out on Email Security

Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation? Read More...

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Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]
Marketing

Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]

13y Kate Kaye

Arizona Diamondbacks Outfielder Justin Upton Talks...

ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Read More...

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SXSWi Video: Southwest Contest Gets Attendees Sprinting
Marketing

SXSWi Video: Southwest Contest Gets Attendees Sprinting

13y Christopher Heine

SXSWi Video: Southwest Contest Gets Attendees Spri...

Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Read More...

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