Marketing News & Expert Advice
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sports
Seamless Web Rebrands, Shifts to Mobile
Jul 21, 2011 - Newly independent e-commerce player may catch the eye of Groupon, LivingSocial, etc. Comments
Lufthansa Puts Foursquare In Lederhosen
Sep 21, 2010 -
Airline combines Foursquare and Facebook for an Oktoberfest campaign that offers flight vouchers for people checking in at the annual festival in Munich, Germany.
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Optimedia U.S. Wins Digital Duties for Longtime Client British Airways
Sep 9, 2010 - Digital account previously belonged to Agency.com. Comments
Hotels Look for the Key to Social Media
Jul 26, 2010 - The hotel industry has few reservations about the importance of social media. Getting a grip on it is another story. Comments
Verizon Lands Mobile Deal with NFL
Mar 10, 2010 - NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. Comments
Digital Momentum for NJ Devils on Draft Day and Beyond
Jun 23, 2011 -
Hockey club's latest social media gamble: virtual team stock investing.
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Nike Turns to Facebook for Action Sports Push
Jun 3, 2011 -
Aims to reach extreme sports fans on social platforms.
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Miami Heat Has Dallas' Number on Facebook, Twitter
May 31, 2011 -
Inside the NBA finalists' social media games.
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Bud Promotes Global Social Interaction With Online Reality Show
May 18, 2011 -
Beer brand gives fans a chance to live "The Big Time."
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MLB Looks Beyond Baseball to Reel in New Audiences Online
May 4, 2011 -
[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber.
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Heineken App Mixes Gaming, Social Media With Live Sports
May 3, 2011 -
StarPlayer app rewards people who accurately predict game developments just before they happen.
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Green Bay Star Gives Twitter Advice to NFL Draftees
Apr 28, 2011 -
Packers running back Ryan Grant talks social media marketing with ClickZ.
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New York Yankees Strike Out on Email Security
Apr 28, 2011 -
Could the exposure of email addresses and other customer information hurt the blue chip brand's reputation?
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Arizona Diamondbacks Outfielder Justin Upton Talks Twitter [Video]
Apr 26, 2011 -
ClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton.
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SXSWi Video: Southwest Contest Gets Attendees Sprinting
Mar 15, 2011 -
Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location.
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