This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Read More...
View articleIn the next few days, Instagram will begin testing further calls-to-action for sponsored posts. The Facebook-backed platform also plans to expand its ...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleThe music in 7,000 Starbucks locations will be powered by Spotify, per letters of intent the two brands signed earlier this week, connecting them in a...
View articleThe popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
View articleCould the sharing economy be the next way for marketers to boost brand loyalty? Read More...
View articleLocation-based email campaigns are on the rise, as brands realize that geographic personalization, which Millennials have come to expect, leads to str...
View articleConsumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleThe coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Read More...
View articleAcross the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holida...
View articleYour social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...
View articleWith the impending discontinuation of the Wallet app, the world's largest coffee company will no longer take Square's payments, instead focusing on it...
View articleStarbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articleThese six brands are showing how the social media platform's visual capabilities can be used to engage consumers more effectively than other platforms...
View articleOnline branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Read More...
View articleIf you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advanta...
View articleThe mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...
View articleIf you are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your glob...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleAt her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleThe soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to tee...
View articleWhile brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...
View articleThere's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great valu...
View articleOn the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...
View articleSometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fac...
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