Strategy

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Building the Digital Marketing Agency of the Future

Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

Keeping Up With Social Media as Your B2B Marketing Organization Grows

social-sharing-group Apr 3, 2015 - As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Comments

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

digital-mall-social-marketing-performance Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia. Comments

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

content Apr 2, 2015 - As new technologies continue to be developed, different forms of content are emerging onto the media scene. Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

The White House Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile engagement for Millennial and other often overlooked mobile users. Comments

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]

content-marketing-megaphone Apr 1, 2015 - During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumers. Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2

strategy Mar 30, 2015 - In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Comments

The Key to Mobile Revenue for Publishers: Less Is More

mobile-revenue Mar 30, 2015 - To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Comments

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]

sophie-ari-interview Mar 27, 2015 - In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Indonesia and the need to use mobile. Comments

Buyer Personas and Segmentation: One Is Not Like the Other

digital-personas Mar 25, 2015 - Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? Comments

Connecting With Hong Kong's Youth: 3 Key Strategies

millenials-asia Mar 22, 2015 - Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Comments

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

interview-joemartin-adobe Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

50 Digital Marketing Tools to Grow Your Start-Up

startup-lightbulb-man Mar 20, 2015 - This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Comments

What's Next for Brands and Wearable Technology in China?

china-fashion Mar 19, 2015 - Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and digital marketing. Comments

The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"

israeli-start-up Mar 19, 2015 - Israel has become a hotbed for start-ups. What should marketers know about the so-called "start-up" nation? Comments

12 Easy Ways to Feed the Content Machine

content-marketing-machine Mar 18, 2015 - These dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Comments

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

interview-caseyhall-reuters Mar 17, 2015 - At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and conversion was so important. Comments

Choosing a Domain Name for Chinese Websites

domain-name Mar 16, 2015 - In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Comments

Creating the Perfect Email/Digital Marketing Program for Your Organization

marketing-magic Mar 16, 2015 - If money and time weren't issues, what kind of digital marketing program would you create for your brand? Comments

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

m-photo-fh2-xbox360-mazdacontest-team-dtf Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz. Comments

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