Strategy

Road to success

The Formula to Success for Digital Experiences

Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

Spotlight on kbs+ Ventures' Taylor Davidson: How Roads Lead to Ad-Tech

tdavidson Mar 11, 2014 - A sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Taylor Davidson, director at kbs+ Ventures. Comments

Get Rid of Your Marketing Books

books Mar 10, 2014 - Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determined demographics. Comments

VIDEO: Content Is a Marketing Currency for Citibank

linda-descano-citi Mar 7, 2014 - ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away from traditional ads and toward content. Comments

"Real Time" Kills Exclusive Deals

exclusive-shutterstock-171923567 Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity may in fact be one of those things that we give up when we embrace the unexpected nature of the... Comments

A Strategy as Good as Gold – How 2 Brands Took on Samsung on Oscar Night

oscars-shutterstock-124201903 Mar 6, 2014 - What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million dollar media buy and organic product placement on the world's biggest stage, how could companies hope... Comments

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

denise-karkos-tdameritrade Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and social age. Comments

Facebook to Abandon Its Email Service in March

facebook-homepage Feb 25, 2014 - Facebook will retire its @facebook.com email service in March of this year. Instead, it will reroute Facebook emails to a user's primary email address. Comments

No Really: You Need a Strategy for Facebook

facebook-f-2013 Feb 21, 2014 - The changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel like too much of a big deal. But this is a really big deal. Comments

"House of Cards," "True Detective," and TV Marketing Strategy Takeaways

houseofcards-tumblr Feb 20, 2014 - Digital media has much to offer TV. As it turns out, TV has something to give digital strategists, too. A look at the marketing strategies of "House of Cards" and "True Detective." Comments

How Not to Waste Your Marketing Budget

budget-money-jar Feb 11, 2014 - You need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your marketing budget. Comments

VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade

isobar-coceos Feb 10, 2014 - Isobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Comments

VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple

isobar-coceos Feb 3, 2014 - The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges. Comments

Digital Marketing People on the Move: January 2014 Roundup

z1510-kyla-jacobs-0828-2580-x-1843-rgb-hr Jan 31, 2014 - A roundup of many of the new hires, promotions, and other moves in the digital marketing industry at the beginning of 2014. Comments

The Ultimate Mobile Push Provider Scorecard

push-notifications Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments

Cultural Commentary Creates Winning Twitter Campaigns

luvs-lullabylift Jan 30, 2014 - Building Twitter campaigns based on timely and relevant topics, cultural cues, and traditional events can mean the difference between adding value to the conversation and getting in the way. Comments

New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?

brandgtldoptions Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments

How Are You Measuring Customer Success?

success-game Jan 29, 2014 - Marketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. Comments

VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising

isobar-coceos Jan 27, 2014 - The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership. Comments

PPC for Start-Ups

startup-lightbulb-man Jan 24, 2014 - A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. Comments

Google Buys Nest -- What Does It Mean?

nest-thermostat Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

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