Strategy

insight

What Do We Mean When We Want "Insight"?

Nov 25, 2014 - What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Comments

The Power of Problems

solvingproblems Nov 25, 2014 - Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Comments

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

The Biggest Marketing Mistakes Start-Ups Make

oops-mistake-sign Nov 24, 2014 - These seven mistakes could keep you from building the best start-up possible, before you even launch your brand. Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

Millennials: The Next Generation of Creative Digital Content

4nov14-yahootumblr-erika-wang-lucy-tumblr-square-2 Nov 20, 2014 - Millennials are the first generation to really share and engage with advertisements, which is why a strong campaign aimed at them should include compelling and visual content on the right platforms. Comments

The Good, the Bad, and the Leaky Bucket of Digital Marketing

shutterstock-160355549-leaking-bucket Nov 19, 2014 - It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Comments

In Pursuit of the Universal Customer Experience: Omnichannel vs. Multichannel Marketing

customer-relationship Nov 19, 2014 - What's the difference between multichannel marketing and omnichannel marketing? And which one should marketers be striving for? Comments

Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

shutterstock-213092572 Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Craigslist Missed Connections. Comments

User Motivation Is Key to Social Engagement for Brands in China [Study]

engagement-consideration-seo Nov 17, 2014 - OMD China's "Dive Social" report takes a deeper look at the motivations behind social media usage among users in China. Comments

When It Comes to Data, Go Smart Before You Go Big

socialmediaengagement1 Nov 13, 2014 - There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. Comments

2 Successful Holiday Strategies for Online Retail

shutterstock-160880582 Nov 13, 2014 - Search is crucial, but so is understanding traffic sources and how you can combine the two to lure shoppers to your website. Comments

Where Is Content Marketing Going in 2015?

2015-firework Nov 13, 2014 - 2014 was certainly the year of content marketing, but where will the trend go in the coming year, and what can marketers do to prepare? Comments

Twitter Sets Its Sights on Chinese Brands With New Hong Kong Office

twitter-logo Nov 11, 2014 - Twitter's strategic decision to open an office in Hong Kong will create a stronger digital marketing channel for Chinese brands looking to go global. Comments

6 Steps for a Bountiful Publisher Thanksgiving

thanksgiving-feast Nov 10, 2014 - Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Comments

The Importance of User Experience for Digital Marketing: 5 Key Tips

shutterstockux Nov 9, 2014 - The changing shape of the digital world as we know it is going to make an understanding of user experience even more imperative. Comments

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

quality-over-quantity Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts. Comments

5 Ways to Create Marketing Magic

marketing-magic Nov 7, 2014 - When you don't have a lot of time and can't spend a lot of money, these five ways can help boost your marketing efforts. Comments

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

brian-solis-clickz-live Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." of engagement can change marketing. Comments

Real-Life Reactvertising: 3 Ways to Boost Your Trend-Based Marketing on Social

social-data-understand Nov 6, 2014 - Reactvertising is the art of responding as quickly as possible to news and current events in an effort to stay top-of-mind with consumers. Comments

Yellow Pages to Yelp and the Rise of Empathy Marketing

empathy-marketing Nov 6, 2014 - If marketers aren't able to empathize with the segment of the market they're targeting, they won't be able to stay relevant and engaging. Comments

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