Strategy

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HBO and Uber Partner to Deliver Iron Thrones to App Users

Apr 17, 2015 - To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in the series "Game of Thrones" to Uber users. Comments

Social Business: Shifting From Noun to Verb

social-sharing-group Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

relevance-definition Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments

Lessons You Will Learn During Your First Year as an Entrepreneur

first-year-entrepreneur Apr 16, 2015 - WIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Comments

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

beats-by-dr-dre Apr 15, 2015 - Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transforming entertainment industries. Comments

The Versatile Faces of Social Media

social-data-understand Apr 15, 2015 - Social media is continuously evolving and so marketers must develop strategic ways to manage their efforts across the varied platforms. Comments

Reach Customers in Their Favorite Places With Mobile

tablet-reading-hammock Apr 15, 2015 - Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. Understand the imperative and learn why a sustainable mobile strategy is essential to your business. Comments

Contextual Marketing Planning and the 6 Ws

who-what-when-why-where-how-6-ws Apr 14, 2015 - The "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Comments

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

argentina-flag Apr 14, 2015 - A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Comments

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

upfronts-2015 Apr 14, 2015 - As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Comments

#ISHOW: The Omnichannel Marketing Secret

secret Apr 10, 2015 - Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym to make your planning easier. Comments

The Magic of The Valley

silicon-valley-magic Apr 10, 2015 - Visits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Comments

Why Ad-Techs Needs to Put Their Content Marketing Hats On

shutterstock-147422858 Apr 9, 2015 - Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Comments

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

robin-zucker-playboy-czlny Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the company’s content marketing approach, from its brand-new website to its Facebook strategy to its partnership... Comments

The Goldfish Generation: Attention Is the New Currency for Advertisers

emerging-seeding-growth-1 Apr 6, 2015 - Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Comments

Building the Digital Marketing Agency of the Future

future1 Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

Keeping Up With Social Media as Your B2B Marketing Organization Grows

social-sharing-group Apr 3, 2015 - As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Comments

VIDEO: The Rise of Social Performance Marketing in Indonesia [#CZLJKT]

digital-mall-social-marketing-performance Apr 2, 2015 - In this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measuring performance on social media in Indonesia. Comments

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

content Apr 2, 2015 - As new technologies continue to be developed, different forms of content are emerging onto the media scene. Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

The White House Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile engagement for Millennial and other often overlooked mobile users. Comments

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