Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
View articleMRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleBrands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Read More...
View articleUnruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to sh...
View articleThe new generation of social listening and monitoring tools can help small and large marketing departments alike run their own year-round mini war roo...
View articleTake a look at how marketers navigated the new digital paradigm this year, and how you can do the same in your day-to-day campaigns. Read More...
View articleLeveraging creativity and the real-time web to break through the clutter and involve the consumer to form a lasting connection is what we all are cons...
View articleAs consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent jo...
View articleThree things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way t...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleA Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adob...
View articleWhen you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...
View articleKFC has deemed itself the "official sponsor of couchgating" and is calling on U.S. football fans to share their home game-watching tips. Read More...
View articlePepsi is asking fans to submit photos for a video introduction to the Super Bowl XLVII halftime show in February. Read More...
View articleThe predictions include touch, transmedia, and ERPs. Read More...
View articleDid any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Read More...
View articleThe more sports-related mobile features marketers can produce for fans, the more they will engage - pre-game, mid-game, and beyond. Read More...
View articleSocial media and display ads produce a hit for Sean Combs' vodka brand. Read More...
View articleIt may not have been the most memorable Academy Awards in history, but it certainly produced some winning ads. Read More...
View articleSuper Bowl ad seemingly created too much response for the romantic holiday. Read More...
View articleSome of the approaches employed in this year's Super Bowl ads might be a little unorthodox, but the potential payoff stands to send the companies' exp...
View articleHow did NBC's online audience stack up against other streamed events? Read More...
View articleAn interview with Jonathon Shaevitz, CEO of Maxifier, about what the streaming of a mass event online like the Super Bowl means to advertisers. Read M...
View articleIf you're known for creating value with your messages, your consumers will look for them. Read More...
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